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2010 Razorfish Outlook Report Key Findings

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With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.

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2010 Razorfish Outlook Report Key Findings

  1. THE 2010<br />RAZORFISH<br />OUTLOOK REPORT<br />TOPLINE FINDINGS<br />
  2. THIS REPORT<br />TAKES A SNAPSHOT<br />OF MARKETING TRENDS<br />AND MEDIA SPEND.<br />
  3. WHAT DID WE FIND<br />IN THIS YEAR’S REPORT?<br />MARKETERS NEED TO<br />TRANSFORM THEMSELVES.<br />OR DIE.<br />
  4. THE RECESSION<br />HAS SUBSIDED.<br />MARKETERS ARE SPENDING<br />AGAIN ON DIGITAL.<br />
  5. CONTRARY TO POPULAR BELIEF,<br />CLIENTS WERE WILLING<br />TO EXPERIMENT<br />DURING THE RECESSION.<br />
  6. MOBILE MARKETING<br />HAS ARRIVED,<br />FINALLY—THANKS TO APPLE.<br />
  7. MARKETERS WILL<br />INVEST MORE<br />INTO DIGITAL VIDEO.<br />
  8. BRANDS WILL<br />TAKE OVER<br />TWITTER.<br />
  9. BRANDS ARE FOCUSNG<br />ON SOCIAL INFLUENCERS,<br />NOT SOCIAL MEDIA.<br />
  10. BRANDS ARE GETTING<br />SAVVIER ABOUT<br />MEASURING SOCIAL.<br />
  11. GOOGLE STILL<br />DOMINATES SEARCH.<br />BUT NOT FOR LONG.<br />
  12. GLOBAL BRANDS ARE<br />LEARNING HOW TO<br />THINK AND ACT LOCALLY.<br />
  13. Thank You<br />David Deal<br />Vice President, Marketing<br />312-696-5056 <br />David.Deal @razorfish.com<br />Superhypeblog.com<br />Twitter.com/davidjdeal<br />Facebook.com/davidjdeal<br />Slideshare.net/davidjdeal<br />
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With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.

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