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Socialbakers Proxxima Jan Rezab in Sao Paulo

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Social media measurement and measurement framework

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Socialbakers Proxxima Jan Rezab in Sao Paulo

  1. 1. The new era of socialmedia measurement &marketing
  2. 2. About SocialbakersSocial media analytics companyWith mission to help clients scale social media• 1700 clients, top brands in the world use us• Providing software on measuring social mediaUsed by Leaders
  3. 3. My PresentationSocial is fast Metrics and measurementBrazil New social metrics
  4. 4. Social media is a fast moving space12 months
  5. 5. ….
  6. 6. People Follow More Content even on FacebookNOWon average50+pages!BEFOREon average20pages!
  7. 7. “Customers developed faster than brandsin social media”
  8. 8. Customers have higher expectationsReply NOW!
  9. 9. Social Customer ServiceHow many questions have been answered on Facebook?
  10. 10. H&M Case Study
  11. 11. Samsung Canada“I was just wondering if I could get a free Galaxy S3”
  12. 12. Samsung Canada“Unfortunatelly if we have freeSIII to everyone, we’d be outbefore they went on sale”
  13. 13. Samsung Canada
  14. 14. “ To respond, and respond toquickly is critical. ”
  15. 15. Social Media Customer Engagement Center
  16. 16. Case NestléBest screen from video or picturesCase Study: Nestlé
  17. 17. “ Metrics for a morecomparable business.”
  18. 18. Fans Activity Engagement ResponsesSocial is now about 1 metric, its about all of them
  19. 19. Its not just likes!HIGHER LIKES = ENGAGEMENTHIGHER REACHHIGHER CLICKRATE, CONVERSION RATE, … = ROIROEROI= Return on Engagement
  20. 20. Measurement FrameworkROI Social listeningBuzz dataMake a Measurement FrameworkROE
  21. 21. Measurement Framework
  22. 22. Executive reports
  23. 23. It’s a Must HaveSET-UP PAGES
  24. 24. It’s a Must HaveSET-UP PAGESPOSTING
  25. 25. It’s a Must HaveSET-UP PAGESPOSTINGMEASUREMENT
  26. 26. Social media & Brazil
  27. 27. Average user is a fan of 21 pages
  28. 28. “Facebook users in Brazilare fans of 21 pages.”
  29. 29. Brazil21U.S.A.70
  30. 30. Average Brazilian user is a fan of 21 pages
  31. 31. Top Brands on Facebook
  32. 32. Top Brands on Twitter
  33. 33. Encourage!
  34. 34. Create Impact!
  35. 35. Going beyond “traditional”social media metrics
  36. 36. Research done the old way… But customers areincreasingly social
  37. 37. Social powered mobile research
  38. 38. Results from Brand loveAverage Customersatisfaction answers15Average Customersatisfaction answers50
  39. 39. Creating Future Metrics
  40. 40. New Brand Metrics
  41. 41. ContestsFansEngagementSocial Media Marketing / Measurement EvolutionPhase 1 Phase 2 Phase 3 Phase 4FULLYADOPTSOCIALMEDIA
  42. 42. ContestsFansEngagementSocial Media Marketing / Measurement EvolutionPhase 1 Phase 2 Phase 3 Phase 4FULLYADOPTSOCIALMEDIA
  43. 43. 2 ways we help companies:1)SoftwareAnalyticsExecutive ReportsMeasurement framework2)Custom SolutionsBrand LoveSocial Research
  44. 44. ContestsFansEngagementSocial Media Marketing / Measurement EvolutionPhase 1 Phase 2 Phase 3 Phase 4FULLYADOPTSOCIALMEDIASocial is fast Metrics and measurementframeworkBrazilian social marketstill freshNew social metrics1. 2.4.3.
  45. 45. Thank youJan Rezab, CEO of@janrezab

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