E-commerce will continue to see rising usage of mobile apps over mobile websites. Most apps will lose relevance while around 20% will be profitable. Digital products like e-books, videos and audio tutorials will democratize knowledge by making it more accessible. There will be increased demand for skills like chief digital officer, social media manager and curators compared to website developers and graphic artists. Organizations will allocate more of their annual budgets to internet advertising as access to the internet increases noise in organic rankings.

1. 2015 ADVANCED

2. Blogging
# 10 – Mobile Apps or Mobile Websites
E-commerce would continue to witness an all
time rise in usage of Apps in comparison to
mobile websites.
Uzochukwu Ndidigwe
Digital Marketing Executive
Red Sapphire LLC
Guest Author
© 2014 Business On Webs LLC
mobile websites.
Most Apps would lose their relevance, a little
above 20% will earn profit

3. Digital Products such as e-books, video &
audio tutorials would democratize
Blogging
# 9 – Release of comprehensive digital products
audio tutorials would democratize
knowledge, making more amateurs and entry
level professionals become knowledgeable
about tools.
© 2014 Business On Webs LLC

4. There will be more demand for specific skills
to function in positions for Chief Digital
Officer, Social Media Manager and Curators
etc. in comparison to Website developers and
Blogging
# 8 – Social recruiting for Internet Marketers
etc. in comparison to Website developers and
graphic artist.
Competent Consulting firms would witness a
rise in social recruiting.
© 2014 Business On Webs LLC

5. The Marketing landscape in Organizations
would see a sizeable part of their annual
budget plunged into internet advertising as
Blogging
# 7 – Increased Ad spending
budget plunged into internet advertising as
the access of millions to the internet will
create unnecessary noise and preference will
no longer be on Organic rankings alone but a
complimentary approach with online adverts.
© 2014 Business On Webs LLC

6. Infographics would be second after tweet size
content as preferred option for annotations .
Blogging
# 6 – Infographics will scale to full height
content as preferred option for annotations .
Infographic curators can eat their cake and
have it again, its an evolving market.
© 2014 Business On Webs LLC

7. Branding in traditional marketing has been
perceived to mean designs…logos, graphics
and customized company profiles etc.
In 2015, this will change as branding will be
seen as a community where prospective and
Blogging
# 5 – Branding will now mean Community Engagement
seen as a community where prospective and
existing customers will be informed first,
without any intention of selling.
A win/win interaction is reached as trust and
integrity has been built, and eventually leads
to referrals and repeat sales.
© 2014 Business On Webs LLC
Emmanuel Otori
CEO, Business On Webs LLC

8. Internet Marketers have concentrated so
much on REACH, ad spenders would ask for
commensurate Return on Investment (ROI)
Blogging
# 4 – Investors would detest figures and ask for ROI
commensurate Return on Investment (ROI)
and not just Fanbase or Traffic portfolio.
User Experience (UX) would determine
whether PROSPECTS would buy or not.
© 2014 Business On Webs LLC

9. As the world stands in awe of the coinage “Big
data”. There will be a full emergence of
figures called data to collect users information
Blogging
# 3 – Full Emergence of Data Analytics
figures called data to collect users information
and personally target each individual based on
their preference. Big data experts would be
the Big boys.
© 2014 Business On Webs LLC

10. Organizations would seek the establishment
of an in-house team to handle itineraries of
Blogging# 2 – Organizations would establish an in-house team of
Digital Marketers
of an in-house team to handle itineraries of
certain Digital needs that need not be
outsourced as a way of cutting cost.
© 2014 Business On Webs LLC

11. In the world of Digital Marketing, it’s been
said consistently that “content is king”.
Question is what kind of content would sell?
As we move towards simplicity, business
systems has changed, the 60 – 100 pages of
Blogging
# 1 – A shift towards tweet size content
systems has changed, the 60 – 100 pages of
Business Proposals has been revolutionized to
a One page Business Model Canvas.
Content and its usefulness will between 160
characters to 250 words (maximum) and
2 minutes of reading time for the busy
audience.
© 2014 Business On Webs LLC

12. Blogging
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