Dodatek KB (nebylv prezentaci)
• Komerční Banka, ač s jejich obsahovou strategií nesouhlasím, má docela
dobrý customer care i v porovnání se světovým standardem, možná by mohli
získat
• Všechny banky v ČR jsou na tom velmi podobně s obsahem a inovací kolem
obsahu, který si osobně myslím, že by mohl a měl být daleko kreativnější pro
podnikatele a daleko více nápomocný.
27.
Není to ofanoušcích
Sociální sítě nejsou o fanoušcích
Fanoušci
1 1 2
28.
Fans / Fan
Growth
Activityof
Your Page
Engagement
Rate / Reach
Response Rate
Response Time
Sociální sítě nejsou o jedné metrice, ale o všech
metrikách
$
Paid media
Pokud chcete být“sociálně nativní”
• Vytvářejte skvělý obsah – který má alespoň 2 ze 3
parametrů
• Perfektní cílení reklamy
• Dělejte zákaznickou podporu, odpovídejte rychle
• Získejte podporu ze strany managementu
• Zapojte více oddělení (HR, PR, ...) do sociálních sítí
41.
Pokud se necítíte,tak alespoň
• Alespoň to dobře analyzujte – aby nevznikla velká krize
• Dejte do reklamy alespoň pár tisíc za příspěvek
• Připravte se na to to dělat pořádně, protože sociální sítě
nejdou dělat jen tak...
#12 Now, lets take a look at the top 2013 trends and predictions. The Facebook Engagement is steadily decreasing. So does reach. This is a natural process, since there are increasingly more fans, and more of those are liking more pages. So their attention gets divided and they engage less. If we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. And now even this number seems to be decreasing. So, it is effectively necessary to think about boosting the content by investing some of your advertising budget.
#13 As mentioned before, Social media, its users as well as brands are constantly changingIf we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. So it is necessary to think about boosting them by investing advertising budget behind.
#14 Big changes coming in structuringSocial media teams
#15 Big changes coming in structuringSocial media teams
#23 Other than the screns for Nestlé, we provide benchmarking for over 30+ countries and their 500+ social marketers.
#24 Nestlé went from very negative perception about presence in social media to being bigger and better than todays world example, DELL. See Dell only needs to deal with 1 brand, Nestlé has hundreds of brands.
#25 Other than the screns for Nestlé, we provide benchmarking for over 30+ countries and their 500+ social marketers.
#26 Other than the screns for Nestlé, we provide benchmarking for over 30+ countries and their 500+ social marketers.
#28 Other than the screns for Nestlé, we provide benchmarking for over 30+ countries and their 500+ social marketers.
