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ENGAGE 2017 Prague - The Changing World of Social

This years Engage was in the theme of understanding social marketing and my talk was about finding out the engagement difference on Facebook and Instagram. While Facebook of course is happy about both platforms, and of course on a per-user basis, we know Instagram is more engaging - yet still its interesting to learn and break down the data into categories.

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ENGAGE 2017 Prague - The Changing World of Social

  1. 1. CHANGING THE WORLD THROUGH SOCIAL #EngagePrague
  2. 2. SOCIAL IS CHANGING THE WORLD Politics#LoveArmyForSomalia #YesAllWomen #NoDAPL #EarthHour
  3. 3. 1980 1985 1990 1995 2000 2005 2010 2015 2020 250 200 150 100 50 US$ Billion 0 Digital Television Newspapers Magazines Outdoor DIGITAL AD SPEND TO SURPASS TV IN 2017 2017 * Source: Zenith, Economist.com * Forecast
  4. 4. 1980 1985 1990 1995 2000 2005 2010 2015 2020 250 200 150 100 50 US$ Billion 0 Digital SOCIAL IS A HUGE PART OF DIGITAL 2017 * Source: Zenith, Economist.com, eMarketer, Socialbakers * Forecast All Social Platforms
  5. 5. 2018 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 US$ Billion SOCIAL MEDIA WILL BE A $100B ADS BUSINESS Source: eMarketer, Socialbakers All Social Platforms Facebook Properties * * Forecast *
  6. 6. & MORE TO COME 2 bn ACTIVE USERS 1 bn ACTIVE USERS 1 bn ACTIVE USERS 1.2 bn ACTIVE USERS 889 M ACTIVE USERS 700 M ACTIVE USERS 500 M ACTIVE USERS 4 BILLION-USER SOCIAL ECOSYSTEMS
  7. 7. START THINKING #SOCIALFIRST
  8. 8. EACH PLATFORM NEEDS A DIFFERENT APPROACH
  9. 9. 0 100 200 300 400 500 600 700 JAN04-JAN10 JAN11-JAN17 JAN01-JAN24 JAN25-JAN31 FB01-FEB07 FEB08-FEB14 FEB15-FEB21 FEB22-FEB28 FEB29-MAR06 MAR07-MAR13 MAR14-MAR20 MAR21-MAR27 MAR28-APR03 APR04-10APR APR11-APR17 APR18-APR24 APR25-MAY01 MAY02-MAY08 MAY09-MAY15 MAY16-MAY22 MAY23-MAY29 MAY30-JUN05 JUN06-JUN12 JUN13-JUN19 JUN20-JUN26 JUN27-JUL03 JUL04-JUL10 JUL11-JUL17 JUL18-JUL24 JUL25-JUL31 AUG01-AUG07 AUG08-AUG14 AUG15-AUG21 AUG22-AUG28 AUG29-SEP04 SEP05-SEP11 SEP12-SEP18 SEP19-SEP25 SEP26-OCT02 OCT03-OCT09 OCT10-OCT16 OCT17-OCT23 OCT24-OCT30 OCT31-NOV06 NOV07-NOV13 NOV14-NOV20 NOV21-NOV27 NOV28-DEC04 DEC05-DEC11 DEC12-DEC18 DEC19-DEC25 DEC26-DEC31 JAN01-JAN08 JAN09-JAN15 JAN16-JAN22 JAN23-JAN29 JAN30-FEB05 FEB06-FEB12 FEB13-FEB19 FEB20-FEB26 FEB27-MAR05 MAR06-MAR12 MAR13-MAR19 MAR20-MAR26 Total Interactions [Million] Entertainment Brands Media Community Celebrities FACEBOOK IS A NEWS PLATFORM 20172016
  10. 10. FACEBOOK vs. INSTAGRAM 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Media Community Celebrities Entertainment Brands 20172016 20172016
  11. 11. INSTAGRAM BIGGER THAN FACEBOOK?
  12. 12. 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Celebrities YES FOR CELEBRITIES: 20172016 20172016 3.6x
  13. 13. 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Media DEFINITELY NOT FOR MEDIA 20172016 20172016
  14. 14. 0 100 200 300 400 500 600 700 Million 0 100 200 300 400 500 600 700 Total Interactions [Million] Brands YES FOR BRANDS: MORE THAN 20172016 20172016 3x
  15. 15. SOCIAL MEDIA MANAGER’S JOB 5 YEARS AGO
  16. 16. Social Media Manager: TOUGHEST JOB IN MARKETING
  17. 17. ROI QUESTIONS Photos 360° Video Reach Video Integrated Ads Live Video VIRAL CONTENT Publishing House Virtual Reality Interactions CAMPAIGN ad spend Engagement Fans followers Views Play Time Stories Response Time Customer Support Community Management Social COST BIG DATA targeting REACH Brand Awareness chatbots conversions dark posts Audience BOTS
  18. 18. SOCIAL STORIES Undisclosed DAILY ACTIVE USERS 200+ M DAILY ACTIVE USERS 175 M DAILY ACTIVE USERS 166+ M DAILY ACTIVE USERS +
  19. 19. SO SHOULD YOU START PRODUCING CONTENT IN A PORTRAIT MODE?
  20. 20. BOTS’ MOMENT WILL COME IN Q3 2017 18 minutes per user per day 4 million active bot users
  21. 21. SOCIAL HAS BEEN WITH US FOR 10 YEARS NOW Has been helping you for 9 years out of those 10
  22. 22. Facebook & Social Established Social Scaling & Monetization ROI, Reach, Social Integrating into Business Analytics & Reporting Benchmarks & Competitive Insights Predictive Analytics, Recommendation Engine, Machine Learning, AI Founded 2008 NOW SOCIAL & SOCIALBAKERS: THE JOURNEY
  23. 23. SOCIALBAKERS SUITE NEW FEAT. CASE STUDY
  24. 24. USING THE POWER OF BIG SOCIAL DATA INSPIRATION
  25. 25. DATA Connect data directly to Tableau Now with API!
  26. 26. START THINKING #SOCIALFIRST WHY? § Data § Production
  27. 27. THANK YOU! Follow “janrezab” on #EngagePrague

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