How  does   in-game advertising work?
Different options
Insertion in an existing game Option #1
Insertion in an existing game Option #1 Advantages and disadvantages: <ul><ul><li>Might be hard to find a game where to in...
Creating a branded game Option #2
Advantages and disadvantages: <ul><ul><li>Very costly to create a custom game – might be over 20 - 30 k € </li></ul></ul><...
Ad-funded gaming Option #3 Games are free but people download ads in the game* (*requires internet connection)
Advantages and disadvantages: <ul><ul><li>Very cheap solution </li></ul></ul><ul><ul><li>Advertising might be annoying to ...
Giving mobile games away for free Option #4 Giving mobile games away for free. Making a deal with someone and paying him p...
Advantages and disadvantages: <ul><ul><li>Can be reasonably set to a campaign limitation and size - always </li></ul></ul>...
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How Does Mobile Advergaming Work

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What are the different options of advertising in mobile games work

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How Does Mobile Advergaming Work

  1. 1. How does in-game advertising work?
  2. 2. Different options
  3. 3. Insertion in an existing game Option #1
  4. 4. Insertion in an existing game Option #1 Advantages and disadvantages: <ul><ul><li>Might be hard to find a game where to incorporate the specific brand </li></ul></ul><ul><ul><li>Price is lower then making one </li></ul></ul><ul><ul><li>You still have to distribute it on your own </li></ul></ul>
  5. 5. Creating a branded game Option #2
  6. 6. Advantages and disadvantages: <ul><ul><li>Very costly to create a custom game – might be over 20 - 30 k € </li></ul></ul><ul><ul><li>It is specific to a brand – so very well tied in </li></ul></ul><ul><ul><li>You still have to distribute it on your own </li></ul></ul>Creating a branded game Option #2
  7. 7. Ad-funded gaming Option #3 Games are free but people download ads in the game* (*requires internet connection)
  8. 8. Advantages and disadvantages: <ul><ul><li>Very cheap solution </li></ul></ul><ul><ul><li>Advertising might be annoying to people, and the brand is not that tied in together with and during the game </li></ul></ul><ul><ul><li>You have an existing network where you can start immediately </li></ul></ul>Ad-funded gaming Option #3
  9. 9. Giving mobile games away for free Option #4 Giving mobile games away for free. Making a deal with someone and paying him per download.
  10. 10. Advantages and disadvantages: <ul><ul><li>Can be reasonably set to a campaign limitation and size - always </li></ul></ul><ul><ul><li>Can be used even with small budget </li></ul></ul><ul><ul><li>The section is branded </li></ul></ul><ul><ul><li>There is no branding in the games  </li></ul></ul>Giving mobile games away for free Option #4

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