Frederic Cavazza, an independent consultant with over a decade of experience in the web business, discusses the evolving landscape of social media and virtual worlds. He highlights trends such as interoperability, niche social networks, and the importance of engagement for brands in these spaces. The document emphasizes the need for innovation and the potential for content beyond mere availability.

2. About me Frederic CAVAZZA 35 Paris 10+ in web business Independent consultant

3. Did you say ‘ social ’?

4. Everybody as something to say You cannot hide anymore

5. Meet the long LONG tail People is the medium

6. Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms

7. About Social Networks

8. Key characteristics of Social Networks Profiles Friends Groups Every service can be socialized

9. Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning

10. Brands and Social Networks Every brand can play in the social field

11. Social Networks issues Behavioral targeting Profitability Commoditization It’s hard to find the sweet spot

12. Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability

13. Trend #2: Niche Social Networks Small is the new Big

14. Trend #3: Mobile Toward interoperable niche mobile social networks?

15. About Virtual Worlds

16. Key characteristics of Virtual Worlds Avatars Virtual Places Virtual Currency Every service can be virtualized

17. Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning

18. Brands and Virtual Worlds Every brand can play in the virtual field

19. Virtual Worlds issues Scalability Audience fragmentation Interoperability Virtual Worlds need a technical revolution

20. Trend #1: Sophistication Update (strongly) needed

21. Trend #2: Mobilization Update (strongly) needed

22. Trend #3: Sociabilisation + = + = Toward virtual social platforms

23. Trend #4: Googlization The first step to a 3D Web

24. What will be the next big thing?

25. Sex is the next big thing What else?

26. What will be the 2 nd next big thing?

27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving

28. I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+

29. If you don’t find a game for you, then build one UGG has a huge potential

30. I pay, you pay, they charge Game is serious business

31. What you have to remember

32. Content is commodity You have to provide more than content

33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged

34. If you don’t engage, they won’t respond There are many ways to engage

35. Q uestions? To contact me: [email_address] [email_address] [email_address] Skype:FredCavazza www.FredCavazza.net www.MediasSociaux.com www.VirtualWorldsNews.fr www.RichCommerce.fr www.InterfacesRiches.fr www.SimpleWeb.fr www.Entreprise20.fr Twitter.com/fredcavazza FriendFeed.com/fredcavazza Plurk.com/fredcavazza del.icio.us/fredcavazza Seesmic.com/fredcavazza Ziki.com/fredcavazza ClaimID.com/fredcavazza www.slideshare.net/fredcavazza www.linkedin.com/in/fredcavazza www.xing.com/profile/Frederic_CAVAZZA www.facebook.com/profile.php?id=500200859 www.orkut.com/Profile.aspx?uid=9052674536295331899 mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA SURL:Fred Cardozo