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                         Please
 We vergrijzen!
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Mass customization



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Mass customization



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DATA




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       PROSUMENT
DATA




       CONSUMENT


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FREE AGENT – KNOWMADS
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1.0                          INTERNET = SOCIAL:
                             WEB2.0     GROUNDSWELL

   2.0
      3.0
Organizations




                2.0         3.0



Stakeholders



                      Source: Marco Derksen, Marketingfacts
Virtuality & reality




“One of the things our grandchildren
will find quaintest about us is that we
distinguish the digital from the real”




                          William Gibson (2007)
MULTI
VERSE




        PINE & KORN   2011:   INFINITE POSSIBILITY
Third Space
DATA




       DATA
       IS
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       NEW
       OIL
sharing
SELF
ORGANIZING
BY
SHARING
SHARING
SELF
ORGANIZING
SOCIETY




             CROWD COLLABORATION
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&
CO-CREATION
COLLABORATIVE
CONSUMPTION
Long tail vs. Long snout
Long tail vs. Long snout
Long tail vs. Long snout
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Presentatie Society 3.0 voor OIF030 tijdens #OIF2011

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