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RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30
	ZOMBIE BLOOPERS
€ GOVERNMENT & POLITICIANS CORPORATIONS ZOMBIE ECONOMY CONSUMERS FINANCIALS QUANGO’S
“WE TRY TO SAVE LABOUR POSITIONS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
“IBM’s global workforce of  399,000 employees could reduce to  100,000 by 2017.  The firm would re-hire the workers as  contractors for specific projects.”  Tim Ringo, head of IBM Human Capital Management in Personnel Today, April 2010 “A Knowmad is a nomadic knowledge  worker that is, a creative, imaginative,  and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT –  SELF EMPLOYED PROFESSIONAL INTERNET  =  SOCIAL: WEB2.0          GROUNDSWELL
1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
SIMPLE,  SMART,  SHARING  &  SUSTAINABLE
simple
simple
smart
smart
smart
sharing
TO GIVE =  TO RECEIVE SOCIAL STRUCTURE ASYNCHRONOUS RECIPROCITY TO GIVE AWAY: AWAY=AWAY sustainable
sharing CROWD COLLABORATION
INTERDEPENDENT ECONOMY CONNECTIVITY RECIPROCITY SUSTAINABILITY GOVERNMENT ORGANIZATION30 CO-WORKING       CROWDSOURCING    CO-CREATION CROWDFORCING COLLABORATIVE  PROSUMPTION PROSUMER PROSUMER QUANGO’S
PRODUCENTEN VALUE NETWORKS: FROM ECONOMIC SCARCITY TO ECONOMIC ABUNDANCE PROSUMER
TOWARDS SOCIETY30 CONSEQUENCES: -ECONOMIC LAWS ,[object Object]
 BEST PRACTISES
INTERNET FUTURE(Y)OUR QUEST
LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE  PER CLIENT FA FA FA NBR CLIENTS NBR OF CLIENTS HIGH                                                                        LONG TAIL
THE MESH LONG SNOUT HIGH LOW VALUE PER  CLIENT NBR OF CLIENTS VALUE NETWORKS & VALUE CONSTELLATIONS
BLUE OCEAN MARKET UNCONTESTED MARKETSPACE NEW CLIENTS TRADITIONAL CLIENTS TRADITIONAL RED OCEAN MARKETS BLUE OCEAN STRATEGY DISRUPTIVE BYPASS TRADITIONAL COMPANIES
1.0                              2.0                           3.0 DEVELLOPMENT MASS                                             CO-CREATION                        COLLABORATIVE            CUSTOMIZATION                                                                         PROSUMPTION
TRADITIONAL CORPORATE CLIENTS DISAPPEAR ZOMBIE- ECONOMY SCARCITY SOCIETY30 FREE AGENTS: WHO & WHERE?MORE IMPORTANT! (Y)OUR QUEST
4 KEY ELEMENTS  SEATS2MEET.COM VALUE NETWORK TRANSACTION ON-LINE PLATFORM SOCIAL MEDIA SOFTWARE COLLABORATION SOFTWARE & APPS LOCATIONS: WORK & MEETING SPACE
Online Matching Meetingrooms sustainable Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free
Social Economische Entiteit Virtual DNA sustainable Event software Plazagroupconnections Q & A Wiki Google appsintegration Social single signon Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum COLLABORATION ECOSYSTEM
. . . . S2M LAYAR LOCATION FINDER
SOCIAL MEDIA STRUCTURE, CONTENT AGGREGATION & BUZZ MONITORING INCORPORATED IN RESERVATIONS PLATFORM SOCIAL MEDIA STRATEGY
MAX STRATEGY
MAX STRATEGY projectplanninggadgets   networking plastic  environmentgovernmentmoneybanks    Itsystems webapps society30 coach  nlp
MAX STRATEGY
MOBILE CHECK IN
SERENDIPITY UNEXPECTED RELEVANCE CHECK IN
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet     Gisteren een te gekke avond gehad bij #S2M.  De plek, de mensen, de catering: alles werkt daar samen  om de ervaring te versterken.
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDAY                  SUNDAY
Integration 200+ apps Checkin tools Matching people Realtime reviews Weblog Events + more  User Generated Content CONTENT CURATION REAL TIME ON DEMAND RELEVANCE
VALUE CHAIN  VALUE NETWORK RESULTS MARKETING SALES PR RESERVATIONS 3 FTE NOW, USED TO BE 20! PROFITABILITY 3X HIGHER, SOCIAL CAPITAL NOT EVEN COUNTING FROM 2 TO 20 S2M LOCATIONS WITHIN THE YEAR WE ARE GOING INTERNATIONAL!
SIMPLE, SMART,  SHARING &  SUSTAINABLE DESIGN YOUR OWN FUTURE WITH THE SEATS2MEET.COM VALUE NETWORK
DESIGN

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ABCN Conference Berlin

  • 1. RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30
  • 2.
  • 4. € GOVERNMENT & POLITICIANS CORPORATIONS ZOMBIE ECONOMY CONSUMERS FINANCIALS QUANGO’S
  • 5. “WE TRY TO SAVE LABOUR POSITIONS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
  • 6. “IBM’s global workforce of 399,000 employees could reduce to 100,000 by 2017. The firm would re-hire the workers as contractors for specific projects.” Tim Ringo, head of IBM Human Capital Management in Personnel Today, April 2010 “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL
  • 7. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
  • 8. SIMPLE, SMART, SHARING & SUSTAINABLE
  • 11. smart
  • 12. smart
  • 13. smart
  • 15. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONOUS RECIPROCITY TO GIVE AWAY: AWAY=AWAY sustainable
  • 17. INTERDEPENDENT ECONOMY CONNECTIVITY RECIPROCITY SUSTAINABILITY GOVERNMENT ORGANIZATION30 CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER QUANGO’S
  • 18. PRODUCENTEN VALUE NETWORKS: FROM ECONOMIC SCARCITY TO ECONOMIC ABUNDANCE PROSUMER
  • 19.
  • 22. LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL
  • 23. THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS VALUE NETWORKS & VALUE CONSTELLATIONS
  • 24. BLUE OCEAN MARKET UNCONTESTED MARKETSPACE NEW CLIENTS TRADITIONAL CLIENTS TRADITIONAL RED OCEAN MARKETS BLUE OCEAN STRATEGY DISRUPTIVE BYPASS TRADITIONAL COMPANIES
  • 25. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION
  • 26. TRADITIONAL CORPORATE CLIENTS DISAPPEAR ZOMBIE- ECONOMY SCARCITY SOCIETY30 FREE AGENTS: WHO & WHERE?MORE IMPORTANT! (Y)OUR QUEST
  • 27. 4 KEY ELEMENTS SEATS2MEET.COM VALUE NETWORK TRANSACTION ON-LINE PLATFORM SOCIAL MEDIA SOFTWARE COLLABORATION SOFTWARE & APPS LOCATIONS: WORK & MEETING SPACE
  • 28. Online Matching Meetingrooms sustainable Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free
  • 29. Social Economische Entiteit Virtual DNA sustainable Event software Plazagroupconnections Q & A Wiki Google appsintegration Social single signon Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum COLLABORATION ECOSYSTEM
  • 30. . . . . S2M LAYAR LOCATION FINDER
  • 31. SOCIAL MEDIA STRUCTURE, CONTENT AGGREGATION & BUZZ MONITORING INCORPORATED IN RESERVATIONS PLATFORM SOCIAL MEDIA STRATEGY
  • 33. MAX STRATEGY projectplanninggadgets networking plastic environmentgovernmentmoneybanks Itsystems webapps society30 coach nlp
  • 37.
  • 38. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet    Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.
  • 39. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • 40. Integration 200+ apps Checkin tools Matching people Realtime reviews Weblog Events + more User Generated Content CONTENT CURATION REAL TIME ON DEMAND RELEVANCE
  • 41. VALUE CHAIN  VALUE NETWORK RESULTS MARKETING SALES PR RESERVATIONS 3 FTE NOW, USED TO BE 20! PROFITABILITY 3X HIGHER, SOCIAL CAPITAL NOT EVEN COUNTING FROM 2 TO 20 S2M LOCATIONS WITHIN THE YEAR WE ARE GOING INTERNATIONAL!
  • 42. SIMPLE, SMART, SHARING & SUSTAINABLE DESIGN YOUR OWN FUTURE WITH THE SEATS2MEET.COM VALUE NETWORK
  • 44.
  • 45. smart