This document provides an overview of social networking basics. It defines popular social networking tools like Facebook, LinkedIn, Twitter, and YouTube. It also outlines common terms used in social networking like tagging, widgets, and RSS feeds. Additionally, it discusses the benefits of social networking such as organizing information, enhancing productivity, and collaborating with others. Some dangers of social networking mentioned include privacy, security, and technology overload. Guidelines for planning, promoting, and maintaining a social networking presence are also provided.

1. Social Networking Basics Presenter: CindaHolsombach-Ebner Email: sonewbee@yahoo.com

2. Social Networking Interactivity Spectrum

3. Popular Social Networking Tools Facebook – Online community mostly for personal use LinkedIn – Online community mostly for professional use Blogger – Online, chronological journaling Twitter – "Micro-blogging" with 140 characters or less Wikispaces - Collaborative website authoring YouTube – Storing, sharing, and commenting on videos Picasa– Storing, sharing, and commenting on photos Netvibes – Aggregator of content from external sources via widgets

4. EWLI’s LinkedIn Group

5. EWLI’s Facebook Group

6. Common Social Networking Terms Social Bookmarking –Collectivelystoring and sharing favorite Web page URLs (addresses) with others. Tag/Tagging – Keyword(s) relevant to an item of content (i.e. blog post, video, photo, etc.). Used to build a flexible taxonomy for searching also know as a folksonomy. Widget – A mini application that integrates functionality from one site into another site. RSS (Really Simple Syndication) Feed – collects the most recent information, such as posts or articles, from a single site into a hyperlinked listing.

7. Benefits of Social Networking ORGANIZE - INFORM – INTERACT - COLLABORATE Conveniently and securely store and share information online Enhance productivity Locate resources Keep up to date with friends and colleagues Promote your business Collaborate with others

8. Dangers of Social Networking Privacy – Security – Health Sharing the wrong information with the wrong people Computer viruses now being spread via social networking sites/identity theft Technology overload

9. Planning for Social Networking While doing this… Also do this… Outline objectives Identify audience Integrate Adopt Build capacity Determine tools and timeline Explore and observe Participate Share Build Promote Grow and network Measure

10. Social Networking Guidelines Content Purpose statement Frequency of postings Tweeting and retweeting Public postings vs. private messages Professionalism Formatting Proper spelling and grammar Graphics

11. Social Networking Guidelines Promotion Self- and partner-promotion opportunities Maintenance Update sites regularly Monitor postings and messages Security Passwords Virus avoidance Permission to share content not your own

12. Learn More and Join In… SoNewBee Social Networking Basics Website: http://www.netvibes.com/sonewbee