This document discusses strategies for incorporating new media content into offerings, including using blogs, social media, mobile platforms, and more to drive traffic and engagement. It recommends taking a hybrid approach of quality content, marketing, and social media sharing to maximize reach. Various content delivery channels are outlined for distributing content across blogs, Twitter, widgets, podcasts and other platforms to engage audiences and start conversations. Metrics for measuring the success of these strategies include traffic, subscriber growth, and user feedback.