This document discusses how libraries can use Web 2.0 technologies like blogs, wikis, social networking, and mobile technologies to promote their services and resources. It provides tips for using these tools successfully including posting regularly, finding a niche, and linking to other relevant blogs and content. Popular social media platforms mentioned include blogs, Wikipedia, Facebook, Flickr, YouTube, and chat reference services.

1. Using 2.0 to Promote Libraries By Diana Sachs-Silveira

2. What is 2.0? Dynamic participation-based collaborative Web as at platform Beta

3. Popular 2.0 Blogs Wikis Social Networking Social Bookmarking Flickr/ You Tube RSS Feeds Gaming Mobile

4. What is a Blog? Online Journal Publishes New news on top Don’t need to know code to publish Popular blogs Blogs on every subject , great way to learn , stay informed, share information about you or your library Use a reader to keep up – no need to go to them

5. Tips for successful blogging Be yourself, find your voice Post regularly 1 PERSON in charge, many authors Find your niche, 'long tail' Use photos From its name, font and color- it should define 'you' and your audience Promote/Link to other blogs and comment

6. Marketing Using Blogs 'Steal This Blog' – help others create content (bloggers are looking it) e.g. The Director's Chair Area Blogs Support your community Promote your programs and resources

7. Wikis What is a wiki? Community Created Content ( business resources , book discussion groups , subject guides , community feedback/fundraising , teen poetry ) Wikipedia: Does your library have a Wikipedia presence? Librarian – added content to Sarasota articles

8. Social Networking online community of people who share interests and activities web based and provide a variety of ways for users to interact Most common: MySpace and Facebook Others to consider: Ning , Second Life Webkinz

9. MySpace Update regularly Post 'Thanks for the Add' Create widgets Use Widgets Post to schools and groups that are relevant Use Events

10. Facebook Create a fan-base Update content Post 'Events' Create Apps Join Groups and promote the library Start a group Advertise w/ fliers

12. Flickr/ YouTube Promote Programs Virtual Tour of your library “ live” book reviews The Director's Chair Use 'Creative Commons' for your resources

13. http://delicious.com/ Social Bookmarking Create Current event lists for users Users can assist Take your bookmarks with you Use RSS Feed to distribute.

14. RSS Feeds Photos/ Videos New Books from library catalogs LibraryElf Blogs Social Networking Push Content to websites and users

15. Chatting Shameless Plug :) 4000+ chats a month Built on collaboration Coming soon: widgets, full mobile, embedded chat window, & proactive chat options

16. Gaming World of Worldcraft Guitar Hero Wii Gaming Tournaments Gaming Nights Don't forget adults

17. OMG: We R Mobile Text messaging (SMS) Internet Photos Video IM

18. Other Nifty Sites http://www.exploratree.org.uk/ Slideshare http://commoncraft.com/ http://rollyo.com/ And http://www.google.com/coop/cse/ http://www.vizu.com/index.html http://www.doodle.ch http://twitter.com/ Firefox and Google Chrome

19. Free Content Sites MySpace Music Hulu Google Maps Creative Commons

20. What's on your radar?

21. Questions/Comments Contact Me: Diana Sachs-Silveira [email_address] Yahoo ID: diverdee987 Facebook/Myspace