82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
From newspapers to newsbrands: challenging the mythsNewsworks
Newsworks looks at some common misconceptions newsbrands face, including 'young people don't read newsbrands' and 'social media is killing newsbrands'.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
A new global Ipsos MORI study, carried out in 27 countries for the BBC, highlights the extent to which people think their society is divided. The poll, carried out online among adults aged under 65 in January and February this year, investigates public attitudes towards division and societal tensions around the world. The study finds that three in four people on average across the 27 countries (76%) think society in their country is divided. Countries that are most concerned about division are Serbia, where most people (93%) say their society is divided, Argentina (92%), Peru and Chile (both 90%). Those in Saudi Arabia are least likely to say their country is divided (34%) followed by China (48%) and Japan (52%).
Wave 6 - The Business of Social | UM | Social Media TrackerUM Wave
Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Grâce à AdScope, plateforme de veille des créations publicitaires, Kantar vous aide à analyser la prise de parole de vos concurrents afin d’optimiser vos propres stratégies de communications. Visionnez notre teaser vidéo pour découvrir notre sélection des publicités les plus créatives de Noël cette année !
TGI Global Quick View Report : Usage des réseaux sociaux dans le monde en 2020Kantar
Plus de 7 adultes connectés sur 10 utilisent les réseaux sociaux au moins une fois par jour. En quelques années, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Dans ce rapport, nous explorons :
Quels sont les réseaux sociaux les plus utilisés dans le monde ?
Dans quels pays l'engagement vis à vis des médias sociaux est le plus important ?
Qui sont les grands utilisateurs de médias sociaux ? Quelles sont leurs habitudes et centres d’intérêts ?
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
TGI Global Quick View Report : Usage des réseaux sociaux dans le mondeKantar
82% des consommateurs connectés des 22 plus grands marchés au monde déclarent utiliser les réseaux sociaux, selon les données TGI Global Quick View. 3 sur 4 utilisent les réseaux sociaux au moins une fois par jour. En quelques années seulement, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Quels sont les 10 réseaux sociaux les plus utilisés au monde ? Quel pays détient la palme du nombre d’utilisateurs actifs sur les réseaux sociaux ? Quelles sont leurs principales fonctions pays par pays ? Kantar vous propose un état des lieux complet sur l'usage des réseaux sociaux à travers le monde, réalisé avec TGI Global Quick View, solution mondiale de profilage des consommateurs et d'aide au pilotage média.
La consommation de cigarettes en Europe et l'essor de la cigarette électroniqueKantar
Quelle consommation de cigarette en France, Espagne, Alllemagne et UK ? Les fumeurs, quel âge ont-ils ? Qui tente d'arrêter de fumer ? Quelles méthodes pour arrêter de fumer ? ...
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète ici : www.kantar.com/dimension
> Le ciblage excessif, un danger pour l'industrie publicitaire ? Quel équilibre entre mass media et hyper personnalisation ?
> RP, brand content, marketing d'influence... : comment communiquer avec ses publics avec sincérité ? A quelles sources d'information les consommateurs font-ils confiance ?
> Modèle publicitaire vs abonnement : quelle évolution pour les modèles économiques des médias ?
DIMENSION 2018 - Momentum towards IntegrationKantar
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète : http://bit.ly/2qsRQpE
The Political Ad Wars: Navigating a Turbulant AirscapeKantar
Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when disruption is most likely to occur in 2016, political ad messaging obstacles advertisers may want to avoid, including negative ads and controversial topics, and more. Contact info-us@kantarmedia.com to request a full recording of this webinar today!
Come evitare o superare la crisi di un brand nell’era del sovraccarico informativo e della digitalizzazione? Come usare i social media per fronteggiarla?
Ha ancora senso parlare di “crisi”, dal momento che qualsiasi fenomeno è immediatamente intercettato da social network, media e pubblico?
Oggi la gestione della crisi deve adattarsi ai vari pubblici di riferimento con più accuratezza. Le relazioni con i media sono sempre un punto fondamentale, ma replicare ai mezzi di comunicazione o convincere gli opinion leader non basta più. Le regole sono cambiate. Ecco cosa devi sapere…
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Global trends in social media - Latest insights from TGI Global Quick View Consumer Data
1. Global trends in social media
Latest insights from TGI Global Quick View Consumer Data
2. TGI Global Quick View : international data on connected consumers
A sample of over 60,000 internet users, aged 16+ in 22 major markets economies around the world
Argentina (1 500)
Australia (2 250)
Brazil (2 500)
Canada (3 000)
China (4 000)
Denmark (1 500)
France (4 000)
Germany (4 000)
Great Britain (6 000)
India (2 750)
Italia (3 000)
Japan (2 250)
Mexico (2 500)
Norway (1 500)
Poland (2 250)
Russia (3 000)
South Africa (1 500)
South Korea (2 250)
Spain (3 000)
Sweden (1 500)
Turkey (2 000)
USA (5 000)
3. Digital Media Preferences
Online activities
Online preferences
Audio-streaming category insights
Video-streaming category insights
Social platforms category insights
Topics of interest
TGI Global Quick View – understanding key digital behaviours
Online Personality Insights
Demographics
Personality classifications
Value classifications
Social-media persona
E-commerce persona
Online Purchase and
Brand Preferences
Purchase categories
Online vs. offline preferences
Preference reasons
Key global brands
Key global retailers
4. 4
Social Media in 2019
82% of connected consumers in the world’s 22 largest
markets today claim to use social media, according to TGI Global
Quick View consumer data.
Three quarters use social media at least once a day, highlighting
how big a part of our lives social media has become.
In this report we will explore:
• What are the most used social networks globally?
• Which countries are particular hotspots for social media engagement?
• How are social networks used across different markets?
5. 5
Social media users & Digital
Digital devices used by social media users throughout the world
82%
…claim to use social networks
Smart or connected TV
42%
Smartphone
89%
Tablet
45%
Smart Watch
13%
Desktop/laptop
81%
52%
are men
48%
are
women
Source: TGI Global Quick View
*based on connected consumers in 22 countries
6. 6
Social media penetration
Penetration rate of social networks country by country
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
Globally,
Three
quarters of
connected consumers use
social media at least
once a day.
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
8. 8
0
40
80
120
160
200
Argentina
Australia
Brazil
Canada
China
Denmark
France
GB
Germany
India
Italy
Japan
Mexico
Norway
Poland
Russia
South Africa
South Korea
Spain
Sweden
Turkey
USA
Average connected consumer
I spend a lot of my time online on social media
I enjoy expressing my views online, in social networks,
blogs, forums
I often express my opinion on brands online
What place do social networks play in the lives of Internet users? (2/2)
Brazilians are
2X
more likely to spend time
online on social media, or express
their views online
than the average
connected consumer
South Koreans are
70%
less likely to spend time online
on social media, or express their
views online than the average
connected
consumer
whereas
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
9. 9
Age distribution of social media users
throughout the world
16-24 25-34 45-54 45-64 55+
24% 29% 23% 15% 10%
Over a quarter of
25-34 years old
connected consumers say
they use social media to
keep in touch with
communities, common
interest groups
and clubs.
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
10. 10
What are their main online activities?
2. Instant
messaging/chatting
87%
Argentina
95% Brazil
94%
Turkey
94%
Mexico
93%
China
96%
3.Reading / Writing
blogs
70%
Turkey
88% China
88%
Brazil
82%
Argentina
81%
South
Korea
91%
4. Online dating
54%
Turkey
80% Brazil
70%
Mexico
59%
South
Korea
58%
China
87%
1. Social networking
98%
Russia
99% Argentina
99%
Poland
99%
Brazil
99%
South
Korea
99%
5. Professional
networking
63%
Brazil
82% China
82%
Argentina
73%
Italy
72%
Turkey
58%
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
11. 31
11
Are they interested in brands on social networks?
Join or take part in an online community
discussion about brands (at least once a week)
Seek information about a brand or product
on blogs, forums or review sites
(at least once a week)
Brazil 29%
Mexico 26%
Turkey 25%
China 25%
South Africa 23%
South Korea 21%
USA 20%
Argentina 17%
Japan 16%
GB 16%
Turkey 40%
Brazil 37%
South Korea 33%
Mexico 32%
Argentina 32%
Russia 30%
China 30%
Spain 25%
Italy 23%
USA 22%
China 25%
Turkey 22%
Brazil 19%
Mexico 17%
Russia 17%
USA 16%
Italy 13%
South Africa 13%
GB 12%
Canada 12%
19%25% 16%
2 Interact with a brand on social media
(at least once a week)
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
12. 12
Top 10 most used social networks
5%
6%
6%
7%
10%
11%
16%
28%
41%
48%Facebook
Youtube
Instagram
Twitter
Moments
(WeChat)
Snapchat
Pinterest
Weibo
LinkedIn
QQ space /
Qzone10
23%
of Facebook users are in
the USA
vs 14% are Indian
& 11% are Brazilian
Source: TGI Global Quick View
*based on connected consumers in 22 countries
14. 4
21
5 6
3
14
Sharing updates or photos of what
I’m doing in my life
South Africa 65%
Mexico 61%
Poland 61%
India 60%
Australia 51%
USA 50%
Denmark 50%
Canada 49%
Spain 49%
Argentina 48%
Posting videos about what I’m doing
South Africa 63%
India 57%
Mexico 51%
Australia 48%
Italy 45%
USA 44%
Canada 43%
Denmark 43%
GB 42%
France 40%
Mexico 77%
South Africa 71%
Poland 69%
Argentina 66%
Denmark 63%
Australia 62%
Brazil 62%
Canada 61%
India 61%
Italy 60%
Keeping up with what my friends and
family are doing
Mexico 76%
South Africa 71%
Poland 69%
Brazil 66%
Argentina 66%
Italy 62%
Denmark 61%
Australia 60%
India 59%
Canada 57%
Chatting with others
Poland 60%
South Africa 59%
Denmark 58%
Norway 57%
Italy 53%
Australia 53%
Nordics 52%
India 50%
Mexico 50%
Sweden 46%
Keeping up with news and live
events
What are the main uses of Facebook?
South Africa 56%
India 47%
Poland 45%
Australia 40%
Italy 39%
Norway 38%
Denmark 37%
USA 36%
Germany 35%
Canada 34%
Keeping up with bloggers, celebrities
or online personalities
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
16. 5
1
6
2
4
3
16
Sharing updates or photos of what
I’m doing in my life
South Korea 15%
India 12%
Germany 9%
Japan 9%
Italy 9%
Poland 8%
Sweden 7%
France 6%
Spain 6%
Brazil 6%
Posting videos about what I’m doing
Poland 34%
Russia 25%
Brazil 24%
Argentina 23%
South Korea 23%
Spain 22%
Germany 22%
Mexico 20%
Sweden 19%
Italy 19%
India 12%
South Korea 11%
Italy 9%
Germany 9%
Japan 8%
Brazil 7%
Poland 6%
Spain 6%
Sweden 6%
Russia 5%
Keeping up with what my friends and
family are doing
South Korea 11%
India 10%
Germany 9%
Japan 8%
Italy 7%
Sweden 6%
Poland 6%
Spain 6%
France 6%
Brazil 5%
Argentina 25%
India 24%
Brazil 23%
South Korea 23%
Mexico 22%
Spain 19%
Russia 18%
Sweden 18%
Germany 15%
Poland 15%
Keeping up with news and live
events
Mexico 29%
Russia 29%
Brazil 25%
India 24%
Japan 23%
Argentina 23%
South Korea 21%
France 21%
Spain 21%
Poland 20%
Keeping up with bloggers, celebrities
or online personalities
Chatting with others
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
What are the main uses of Youtube?
18. 4
2
5
31
6
18
Sharing updates or photos of what
I’m doing in my life
Turkey 48%
Brazil 34%
Argentina 34%
Sweden 27%
Spain 26%
Italy 25%
Russia 22%
South Korea 21%
Mexico 20%
Canada 18%
Posting videos about what I’m doing
Turkey 38%
Brazil 29%
Argentina 28%
Spain 22%
Sweden 19%
Russia 18%
Italy 18%
South Korea 16%
Mexico 15%
Canada 11%
Turkey 39%
Brazil 20%
Sweden 19%
Russia 18%
Argentina 17%
South Korea 16%
Spain 16%
Italy 13%
Japan 9%
Canada 8%
Keeping up with what my friends and
family are doing
Turkey 33%
Spain 15%
Brazil 14%
Argentina 14%
South Korea 12%
Italy 11%
Sweden 8%
Canada 7%
Germany 7%
Japan 7%
Turkey 27%
Argentina 14%
Brazil 14%
South Korea 9%
Sweden 9%
Russia 9%
Spain 9%
Italy 8%
Germany 7%
Canada 5%
Keeping up with news and live
events
Turkey 41%
Argentina 29%
Brazil 28%
Sweden 26%
Spain 22%
Russia 21%
Italy 20%
Norway 19%
Denmark 18%
South Korea 18%
Keeping up with bloggers, celebrities
or online personalities
Chatting with others
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
What are the main uses of Instagram?
20. 4
2 3
65
1
20
Sharing updates or photos of what
I’m doing in my life
Japan 19%
South Africa 6%
GB 5%
Spain 5%
South Korea 5%
Mexico 4%
USA 4%
Brazil 4%
Canada 4%
Argentina 3%
Posting videos about what I’m doing
Japan 17%
GB 4%
Spain 4%
South Africa 4%
South Korea 4%
USA 4%
Mexico 3%
Brazil 3%
Canada 3%
France 3%
Japan 22%
Spain 6%
GB 5%
South Korea 5%
South Africa 4%
USA 4%
Brazil 4%
Mexico 3%
Argentina 3%
Canada 3%
Keeping up with what my friends and
family are doing
Japan 26%
Spain 9%
GB 8%
South Korea 7%
USA 6%
Brazil 6%
Mexico 6%
South Africa 5%
Canada 5%
Argentina 5%
Japan 27%
Spain 19%
GB 16%
Mexico 15%
Argentina 12%
Canada 12%
Brazil 11%
USA 11%
France 9%
South Korea 8%
Keeping up with news and live
events
Japan 17%
Spain 14%
Mexico 14%
GB 14%
Argentina 14%
USA 11%
Canada 11%
Brazil 11%
South Africa 7%
France 7%
Keeping up with bloggers, celebrities
or online personalities
Chatting with others
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
What are the main uses of Twitter?
21. 21
China
68%
Région APAC
30%
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
Moments (WeChat) penetration
Penetration rate of Moment (WeChat) by region/country
22. 1 2 3
22
Keeping up with what my friends and
family are doing
49% 48% 31%
57%58% 58%
54 6
Sharing updates or photos of what
I’m doing in my life Posting videos about what I’m doing
Chatting with others
Keeping up with news and live
events
Keeping up with bloggers, celebrities
or online personalities
Source: TGI Global Quick View
*based on heavy social media users (at least once a day) in 22 countries
What are the main uses of Moments (WeChat)?
23. 23
TGI Global Quick View provides you with international data on the connected consumer to profile your audience.
The questionnaire itself was designed to collect data on the following areas:
1. General digital behaviours and preferences
2. Usage of digital media services
3. Attitudes and demographics to define various personality and identity classifications
4. Purchase categories (online and offline), and usage of global brands in key categories
We apply a common consumer segmentation to our international and country data so you can have an overview of behaviours across
markets and understand the local differences.
With TGQV, optimise your brand positioning, reach your client’s target audiences consistently across multiple markets & identify global
consumer trends and tap into local business opportunities.
Want to discover our TGI Global Quick View solutions?
Get a demo or a free trial
About TGI Global Quick View
TGI Global Quick View provides you with international data on the connected consumer to profile your audience.
The questionnaire itself was designed to collect data on the following areas:
1. General digital behaviours and preferences
2. Usage of digital media services
3. Attitudes and demographics to define various personality and identity classifications
4. Purchase categories (online and offline), and usage of global brands in key categories
We apply a common consumer segmentation to our international and country data so you can have an overview of behaviours across
markets and understand the local differences.
With TGQV, optimise your brand positioning, reach your client’s target audiences consistently across multiple markets & identify global
consumer trends and tap into local business opportunities.
Want to discover our TGI Global Quick View solutions?
Get a demo or a free trial
24. 24
We are a global leader in connected intelligence. Our data and insights
provide clients with a holistic understanding of the changing media
landscape. Our global coverage and local expertise enable clients to better
understand media audiences and their relationships with brands to optimise
investment. Where others see a fragmented reality, we see new
opportunities.
For more information, contact us.
About Kantar