Using Social Media in Large Organizations Ben Smithee  @spychresearch  Burin Asavesna  @burin Jo Anne Wright  @tallgal
What is social media?
What is social media? Podcasts Blogs
 
What is social media? Podcasts Blogs A conversation facilitated by:
Why is it important?
<ul><li>US Online Social Network Users, 2007-2013E (in millions) </li></ul>Over 41% of Internet users currently visit soci...
Weekly Online Activities of US Internet Users by Age <ul><li>September-October 2008 (% respondents) </li></ul>14-25 26-42 ...
(1) Source: ComScore, Morgan Stanley, 2008 (2) Source: ComScore/TechCrunch (3) Source: Apple/ Linkedin, 2008 (4) Source: C...
Methods by Which Active* Adult Internet Users Worldwide Share** Opinions Online About Products and Services, 2008  (% of r...
Why is it important?
Why is it important?
Twitterjacked!
What does it mean to my business?
It depends! What does it mean to my business?
The downside http:// www.youtube.com/watch?v =XO6SlTUBA38 http:// www.youtube.com/watch?v =TpqpAGLS2t4&NR=1
The upside
How do I do it right?
 
 
 
 
 
 
How do I do it right?
<ul><li>Engaging </li></ul><ul><li>Education </li></ul><ul><li>Introductions </li></ul><ul><li>Humanizing </li></ul><ul><l...
<ul><li>Astroturfing </li></ul><ul><li>Shouting vs. conversing </li></ul><ul><li>Preaching </li></ul><ul><li>Stalking </li...
vs.
Good examples
 
 
 
Idea Storm Digital Nomads Dell Home Offers Dell Regeneration Dell Lounge
 
How do I integrate across the Enterprise <ul><li>Start from the inside out  </li></ul><ul><li>Bottom up works better than ...
 
 
 
 
Photo Credits <ul><li>http://ocw.mit.edu/NR/rdonlyres/Foreign-Languages-and-Literatures/21F-232Spring-2007/56E0517E-9CC5-4...
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Enterprise Use Of Social Media

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  • Enterprise Use Of Social Media

    1. 1. Using Social Media in Large Organizations Ben Smithee @spychresearch Burin Asavesna @burin Jo Anne Wright @tallgal
    2. 2. What is social media?
    3. 3. What is social media? Podcasts Blogs
    4. 5. What is social media? Podcasts Blogs A conversation facilitated by:
    5. 6. Why is it important?
    6. 7. <ul><li>US Online Social Network Users, 2007-2013E (in millions) </li></ul>Over 41% of Internet users currently visit social networks at least once a month.
    7. 8. Weekly Online Activities of US Internet Users by Age <ul><li>September-October 2008 (% respondents) </li></ul>14-25 26-42 43-61 62-75 Searching, downloading, listening to music 85% 66% 44% 29% Researching for business or school 81% 61% 49% 28% Visiting online game sites where you can actually play games 71% 60% 51% 48% Socializing (via social networking sites, chat rooms or message boards) 81% 62% 37% 27% Watching movies and other videos online 67% 62% 40% 26% Using web portals 48% 47% 42% 33% Seeking financial / investment info 32% 49% 44% 49% Creating personal content for others to see 68% 43% 25% 17% Watching TV shows 49% 47% 27% 18% Using a computer video camera 35% 27% 13% 13% Using microphone to conduct auto chats or phone calls 30% 23% 12% 6% Participating in online virtual worlds 30% 18% 8% 3%
    8. 9. (1) Source: ComScore, Morgan Stanley, 2008 (2) Source: ComScore/TechCrunch (3) Source: Apple/ Linkedin, 2008 (4) Source: Compete 2008 (million users) YoY growth 363 (1) 40% 236 (1) 135% 125 (2) 3.3% 33 (3) 120% 11.4 (3) 245% 4.43 (4) 752%
    9. 10. Methods by Which Active* Adult Internet Users Worldwide Share** Opinions Online About Products and Services, 2008 (% of respondents)
    10. 11. Why is it important?
    11. 12. Why is it important?
    12. 13. Twitterjacked!
    13. 14. What does it mean to my business?
    14. 15. It depends! What does it mean to my business?
    15. 16. The downside http:// www.youtube.com/watch?v =XO6SlTUBA38 http:// www.youtube.com/watch?v =TpqpAGLS2t4&NR=1
    16. 17. The upside
    17. 18. How do I do it right?
    18. 25. How do I do it right?
    19. 26. <ul><li>Engaging </li></ul><ul><li>Education </li></ul><ul><li>Introductions </li></ul><ul><li>Humanizing </li></ul><ul><li>Brand monitoring </li></ul><ul><li>Early intervention </li></ul><ul><li>Intelligence gathering </li></ul><ul><li>Trend watching </li></ul>Used for good
    20. 27. <ul><li>Astroturfing </li></ul><ul><li>Shouting vs. conversing </li></ul><ul><li>Preaching </li></ul><ul><li>Stalking </li></ul><ul><li>Excusing </li></ul><ul><li>Covering </li></ul><ul><li>Forcing brand perception </li></ul>Used for evil
    21. 28. vs.
    22. 29. Good examples
    23. 33. Idea Storm Digital Nomads Dell Home Offers Dell Regeneration Dell Lounge
    24. 35. How do I integrate across the Enterprise <ul><li>Start from the inside out </li></ul><ul><li>Bottom up works better than top down </li></ul><ul><li>Listen </li></ul><ul><li>Converse </li></ul><ul><li>Collect knowledge </li></ul><ul><li>Be committed </li></ul><ul><li>Be willing to risk </li></ul>
    25. 40. Photo Credits <ul><li>http://ocw.mit.edu/NR/rdonlyres/Foreign-Languages-and-Literatures/21F-232Spring-2007/56E0517E-9CC5-4C90-B108-F7CBF02BB8A7/0/chp_conversation.jpg </li></ul><ul><li>http://l.yimg.com/g/images/spaceball.gif </li></ul><ul><li>http://i51.photobucket.com/albums/f397/gjfb/PaulAllottinterviewingabluechair.jpg </li></ul><ul><li>http://blogs.forrester.com/groundswell/2007/12/the-post-method.html </li></ul><ul><li>http://cache.daylife.com/imageserve/0gLj40eeyG56v/610x.jpg </li></ul><ul><li>http://pleaseenjoy.com/admin/uploadedpics/01.3dchess.jpg </li></ul><ul><li>http://sites.google.com/site/artmarcovici/democratic-chess </li></ul><ul><li>http://www.flickr.com/photos/nyclovesnyc/3143440974/ </li></ul><ul><li>http://media.photobucket.com/image/glenda%20the%20good%20witch/LadyDracons_Bloode_Rose/Witches/GoodWitch.jpg </li></ul><ul><li>http://www.virginmedia.com/images/The-Wizard-of-Oz.jpg </li></ul><ul><li>http://www.flickr.com/photos/lemsroberts/306811221/ </li></ul><ul><li>http://inchbyinchphotography.wordpress.com/2008/07/ </li></ul>

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