The document discusses the benefits of social media for colleges and students. It outlines how social media can be used to reach influencers, provide timely information, build community and foster loyalty. Specific social media platforms are mentioned like blogs, Twitter, Facebook and video as ways for students to engage as students and represent the institution. Guidelines, contracts and resources for running student social media programs are presented.

1. Social Media's Secret Sauce
#SMSSS
#sunycuad
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2. @MalloryWood
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3. It’s 2012
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4. Why social content?
• Reach market influencers
• Deliver timely information
• Provide customer service
• Build community
• Foster Loyalty
• Encourage advocacy
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5. Why students?
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6. http://www.flickr.com/photos/aigle_dore/4178265189/
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7. http://www.flickr.com/photos/aigle_dore/4178265189/
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8. http://www.flickr.com/photos/kirklau/1638526962/
http://www.flickr.com/photos/aigle_dore/4178265189/
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15. • Blogs
• Twitter
• Youtube
• Facebook
• Formspring
• Message boards
• Flickr
• Geo-social services
• Instagram
• Live stream
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17. 1) Students as students
2) Students as institution
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18. Blogs
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20. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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21. College of William & Mary
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22. Bryn Mawr College
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28. Formspring
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29. 2000+
questions answered
(by students and staff)
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31. Facebook
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35. Twitter
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36. It’s about
accessing content
vs. follower count.
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38. Video
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43. Your website
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47. Team?
Intern?
Work study?
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48. http://www.flickr.com/photos/jiheffe/3462940215/
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49. “It's mostly a trust thing - I want to see
everything that ‘goes out the door’ and onto our
networks.
There were times as a student I wasn't aware of
certain sensitivities that as an administrator I
now do.
Students shouldn’t have to worry as much about
that sort of thing.” - @rcengelsman
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50. Why volunteer?
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51. Pros and Cons
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52. Three reasons to use a contract:
Responsibilities
Benefits
Protection
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53. Three reasons to use a contract:
Blog 1x/wk
Tweet 1x/day
Responsibilities Photos/Video bi-weekly
Q&A
Paid
Leadership training
Benefits Recommendation letter
Networking opportunities
Resume building
Set standards
Protection Authentic vs. Inappropriate
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57. @andrewcareaga
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58. Pros and Cons
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59. Resources
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62. Questions?
Mallory Wood
marketing manager
mStoner, Inc.
@MalloryWood
mallory.wood@mstoner.com
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