Did you know that 90% of information transmitted to the brain is visual? Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling. Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar. http://jwti.co/UEtyJW9

1. THE RISE
OF VISUAL
STORYTELLING
May 14th, 2014
Cutting through Candidate Clutter
@JWTINSIDE #INSIDEinsights
1Wednesday, May 14, 14

2. PRESENTING TODAY:
Bruce Carey
Creative Director
Jordan Lucoff
Business
Development Director
Emily Fearnley
Search Engine
Marketing Analyst
@JWTINSIDE #INSIDEinsights
2Wednesday, May 14, 14

3. @JWTINSIDE #INSIDEinsights
3Wednesday, May 14, 14

4. VISUAL
STORYTELLING.
IN THE BEGINNING,
THERE WAS...
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5. WE
STORIESVisuals help us tell our stories quickly with impact and emotion.
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6. OURATTENTION
SPANS ARE
minimal.
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7. CUTS THROUGH
VISUAL
STORYTELLING
THE ATTENTION
CRISIS. 7Wednesday, May 14, 14

8. @JWTINSIDE #INSIDEinsights
SOME
FACTS
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9. @JWTINSIDE #INSIDEinsights
The brain processes
visual content
60,000 times
faster than words.
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10. @JWTINSIDE #INSIDEinsights
Today, we take
more than 380billion
photos a year.
– BuzzFeed
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11. @JWTINSIDE #INSIDEinsights
83% of all phones
in use are camera
phones. 90% of
all people who
take pictures have
only done so on
a camera phone.
– Tomi Ahonen Almanac
11Wednesday, May 14, 14

12. @JWTINSIDE #INSIDEinsights
4.3 billion people
(46% of the world’s
population) own
at least one active
mobile device.
– The Economist
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13. @JWTINSIDE #INSIDEinsights
350 million photos
are uploaded to
Facebook every day.
(19% are food photos!)
– Internet.org
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14. @JWTINSIDE #INSIDEinsights
In 2014, we are
approaching
1 trillion photos
with the selfie
explosion.
– BGR.com
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15. @JWTINSIDE #INSIDEinsights
Articles with images
get 94% more views
than those without.
– HubSpot / Jeff Bullas
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16. @JWTINSIDE #INSIDEinsights
HOW DOES THIS
APPLY TO
RECRUITMENT?
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17. @JWTINSIDE #INSIDEinsights
Visual Storytelling
Promotes Loyalty.
It has the potential to enhance employer
brand loyalty–strengthening candidate
relationships, and increasing awareness.
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18. @JWTINSIDE #INSIDEinsights
Visual Storytelling is
a Backstage Pass.
It has the potential to reveal what the culture of your
organization truly is. From the type of people that work
there, to the style of your working environment, to the
work you do–it is a candidate’s backstage pass.
18Wednesday, May 14, 14

19. @JWTINSIDE #INSIDEinsights
Visual Storytelling
BreedsAuthenticity.
Candidates wants to believe that the people
they are seeing at work are real...what they’re
doing and how they’re acting is real. Strive for
real employees and real moments–and you’ll
be rewarded with a more engaged audience.
19Wednesday, May 14, 14

20. @JWTINSIDE #INSIDEinsights
Visual Storytelling
Stands Out.
Every brand has a unique story to tell. And employer
brands should use visual storytelling to cut through
the clutter online to reach candidates.
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21. @JWTINSIDE #INSIDEinsights
Visual Storytelling Extends
Beyond the Careers Site.
Today, there is a reality that the Careers site is not
as relevant in attracting a multi-generation audience.
Younger groups (like millennials) are interested in
spending time in social channels more than a Careers site.
We have to extend our stories into new channels to
engage future candidates.
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22. @JWTINSIDE #INSIDEinsights
TYPES OF
IMAGERY
22Wednesday, May 14, 14

23. @JWTINSIDE #INSIDEinsights
Visual Storytelling
Imagery:
• Photography
• Infographics
• Graphic Recordings
• Memes
• Animated Gifs
• Videos (Short & Long Form)
• Employee Generated
Content (EGC)
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24. Photography
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25. Infographics
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26. Infographics
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27. Graphic Recordings
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28. Graphic Recordings
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29. Memes
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30. Animated Gifs
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31. Videos (Short & Long Form)
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32. Employee Generated Content (EGC)
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33. @JWTINSIDE #INSIDEinsights
TheUsualSuspects
forVisualStorytelling
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48. @JWTINSIDE #INSIDEinsights
WHAT’S
NEXT?
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49. @JWTINSIDE #INSIDEinsights
Visual Storytelling-
Apps on the Rise
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51. https://flipboard.com
Flipboard
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53. https://medium.com
https://itunes.apple.com/us/app/
medium-everyones-stories/
id828256236?mt=8
Medium
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55. http://1secondeveryday.com
https://itunes.apple.com/us/app/1-
second-everyday/id587823548?mt=8
https://play.google.com/store/apps/details?
id=co.touchlab.android.onesecondeveryday
1 Second Everyday
55Wednesday, May 14, 14

56. @JWTINSIDE #INSIDEinsights
TIPS FOR
SUCCESS
4
63Wednesday, May 14, 14

57. @JWTINSIDE #INSIDEinsights
BeTransparent,
Genuine & Consistent
Candidates should see exactly what your company culture
is all about–before they step into their first interview–
no matter what channel or device they’re utilizing.
#1
64Wednesday, May 14, 14

58. @JWTINSIDE #INSIDEinsights
Develop a
Multi-Channel Strategy
Both active and passive candidates use a variety of social channels
for a number of different reasons. Having a presence on
multiple channels allows you to reach both audiences.
#2
65Wednesday, May 14, 14

59. @JWTINSIDE #INSIDEinsights
Create Unique Content
for Each Channel
Don’t share identical content in each channel.
Each network has it’s own character and audience.
Create strong content–then use it to start a
conversation for your appropriate network.
#3
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60. @JWTINSIDE #INSIDEinsights
Be Different!
Aspire to create compelling content. Push yourself–be innovative.
Don’t imitate to be able to stand out from the competition.
Every brand has a unique INSIDE story.
#4
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61. Q&A
Follow JWT INSIDE at:
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62. THANK YOU.
For visual storytelling tips, how-to guides and additional resources,
contact us at: conversations@jwtinside.com
Follow JWT INSIDE at:
69Wednesday, May 14, 14