Presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track at HighEdWeb 2012.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.
10 Social Media Things to Try in 10 MinutesHeidi Miller
This presentation is geared at the social media newbies who want to try social media but don't know where to begin and don't have a month to spend developing a strategy. This is toe-in-the-water, how-to, just get comfy--for those who are paralyzed at the idea of taking a month to develop a strategy
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
The Medium is the Message (Web Conference at Penn State)Mallory Wood
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.
10 Social Media Things to Try in 10 MinutesHeidi Miller
This presentation is geared at the social media newbies who want to try social media but don't know where to begin and don't have a month to spend developing a strategy. This is toe-in-the-water, how-to, just get comfy--for those who are paralyzed at the idea of taking a month to develop a strategy
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
The Medium is the Message (Web Conference at Penn State)Mallory Wood
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
ITAG2013 Passion Driven: Let You UnleashAaron Maurer
Here is part of my online handout for my presentation on Passion today at #itag2013 docs.google.com/document/d/16D
More Info on my blog: http://coffeeforthebrain.blogspot.com/
John Blue - Farmers, Ranchers, Social Media: Where are they and how do I find...John Blue
Farmers, Ranchers, Social Media: Where are they and how do I find them? - John Blue. From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.
https://learn.extension.org/conferences/nexc2012/events/688
Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law.
Trends 2013 , Mobiele revolutie, Cloud en Tesla presentatie Vincent Everts
Hoe bedienen we de klant van morgen? Hoe gebruiken we intern social media, video en maken we van de klant een ambassadeur. Hoe verdwijnt 80% van de rol van de PC in de komende 5 jaar? En hoe is electrisch rijden, smart grid en solar energie een voorbeeld van de grootschalige transformaties die plaats gaan vinden?
Gepresenteerd tijdens de RESSoftware relatie event
Weathering The Storm- How Robin Hood Foundation Uses Drupal to Fight Poverty ...Phase2
Phase2 and Robin Hood Foundation present at DrupalCon Portland about how Robin Hood foundation was able to leverage Drupal to help fight poverty in NYC.
Social Media in the South Pacific:
It’s time to join the conversation.
By Maria Ronna Luna Pastorizo-Sekiguchi of Oceanic Communications, Fiji
#web2pacific
All images with the exception of slides 2, 37, 40-48 and 51 are sourced from Google. Statistics are from www.internetworldstats.com and www.socialbakers.com
It's hard to argue that usability is an important aspect of any web project. Making your content easy to use and enjoyable to your users can easily determine the success of any project. The great thing is that many studies have been done over the years on various aspects of web and interface design. In this session we will cover those usability findings and show you how you can easily implement the top 10 into your web site or mobile app.
(from the 2013 HTML5 Developer Conference)
A presentation by Wesley Fryer at the "Technology Runs Through It" educational conference in Missoula, Montana, on August 8, 2011. Official program description was: Strategies to support a web-based learning environment such as filtering, infrastructure, bandwidth and safety issues. What are the considerations needed to write policy and acceptable use guidelines that support a web based - web 2.0 learning environment. Policy and recommendations for using handhelds and social networking in the k-12 learning environments from an administration perspective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
ITAG2013 Passion Driven: Let You UnleashAaron Maurer
Here is part of my online handout for my presentation on Passion today at #itag2013 docs.google.com/document/d/16D
More Info on my blog: http://coffeeforthebrain.blogspot.com/
John Blue - Farmers, Ranchers, Social Media: Where are they and how do I find...John Blue
Farmers, Ranchers, Social Media: Where are they and how do I find them? - John Blue. From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.
https://learn.extension.org/conferences/nexc2012/events/688
Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law.
Trends 2013 , Mobiele revolutie, Cloud en Tesla presentatie Vincent Everts
Hoe bedienen we de klant van morgen? Hoe gebruiken we intern social media, video en maken we van de klant een ambassadeur. Hoe verdwijnt 80% van de rol van de PC in de komende 5 jaar? En hoe is electrisch rijden, smart grid en solar energie een voorbeeld van de grootschalige transformaties die plaats gaan vinden?
Gepresenteerd tijdens de RESSoftware relatie event
Weathering The Storm- How Robin Hood Foundation Uses Drupal to Fight Poverty ...Phase2
Phase2 and Robin Hood Foundation present at DrupalCon Portland about how Robin Hood foundation was able to leverage Drupal to help fight poverty in NYC.
Social Media in the South Pacific:
It’s time to join the conversation.
By Maria Ronna Luna Pastorizo-Sekiguchi of Oceanic Communications, Fiji
#web2pacific
All images with the exception of slides 2, 37, 40-48 and 51 are sourced from Google. Statistics are from www.internetworldstats.com and www.socialbakers.com
It's hard to argue that usability is an important aspect of any web project. Making your content easy to use and enjoyable to your users can easily determine the success of any project. The great thing is that many studies have been done over the years on various aspects of web and interface design. In this session we will cover those usability findings and show you how you can easily implement the top 10 into your web site or mobile app.
(from the 2013 HTML5 Developer Conference)
A presentation by Wesley Fryer at the "Technology Runs Through It" educational conference in Missoula, Montana, on August 8, 2011. Official program description was: Strategies to support a web-based learning environment such as filtering, infrastructure, bandwidth and safety issues. What are the considerations needed to write policy and acceptable use guidelines that support a web based - web 2.0 learning environment. Policy and recommendations for using handhelds and social networking in the k-12 learning environments from an administration perspective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
4. • Gooooooooooooooal setting
• Ford the river with your wagon party
• Timing, it is everything... and nothing
• Your content arsenal
• In 60 minutes or less...
• Networks and Networking
• Bunnies
Monday, October 8, 12
12. Example
Goal: Use Facebook to impact recruitment.
Monday, October 8, 12
13. Example
Goal: Use Facebook to impact recruitment.
SMART Goal: Increase interactions on Facebook
with Class of 2017 students by 15% before
January 1, 2013.
Monday, October 8, 12
14. Examples of measurable objectives
• Increase followers by __%
• Increase content sharing __%
• Increase website traffic __%
• Increase avg time on blog __%
• Increase donations __%
• Increase applications __%
• Increase attendance at events by __%
Monday, October 8, 12
16. ROI =
(Gains - Costs) / Costs
Monday, October 8, 12
17. ‣ After 2 months you gained 500 new
LIKES on FB.
‣ You spend 5 min a day posting, listening,
and managing your Page (that’s 310
minutes).
‣ You earn an annual salary of $45,000
(that’s equivalent to an hourly rate of
$21.64 or 36 cents/minute)
Monday, October 8, 12
18. Cost per Follower
[500 - (310*$.36)]
__________________________
(310*$.36)
Monday, October 8, 12
22. “The best thing we could do
was reach out to members
where they were and how they
were communicating,”
- Daniel Krueger, Assistant Director of Annual Giving
Monday, October 8, 12
35. Results
• 1,018 stories, photos, videos, tweets
• Submissions from 50 states
• Submissions from 66 countries
• 14,000 unique visits to the site
• Average time on page = 5 minutes
• Mobile traffic = 20% of visitors
• Site shared 8,000+ times on social
networks
Monday, October 8, 12
37. image of clock?
Photo by Petar Milošević - CC BY-SA 3.0
Monday, October 8, 12
38. Twitter
‣ 1:00 - 3:00PM ET Mon. through Thurs.
‣ Avoid posting after 8:00PM.
‣ Avoid posting after 3:00PM on Fridays.
‣ Peak traffic times are 9:00 AM - 3:00PM ET Mon.
through Thurs.
Facebook
‣ 1:00 - 4:00PM ET = highest click throughs.
‣ Peak traffic time is Wednesday at 3:00 PM.
‣ Avoid posting after 8:00PM and before 8:00AM
‣ Wait to post until after 11:00AM
Monday, October 8, 12
http://mstnr.me/TimingStudy
39. Twitter
‣ Tweets during "busy hours" (8:00AM - 7:00PM)
receive 30% higher engagement than Tweets
published outside that time frame.
‣ Tweets containing less than 100 characters receive
17% higher engagement than longer Tweets.
‣ Tweets with one or two hashtags receive 21% higher
engagement than those with three or more hashtags.
‣ Tweet no more than 4 times a day.
‣ Include images and links for highest engagement.
‣ Suggest tweeting on weekends.
http://mstnr.me/BuddyMediaData
Monday, October 8, 12
40. Facebook
‣ Posts with 80 characters or less receive 23% higher
interaction than longer posts.
‣ Photo posts receive interaction rates 39% higher than
average.
‣ Do not post more than 7x a week.
‣ When fans are asked to comment on a post, there is a
3.3x higher comment rate than when they are not
asked to comment.
‣ When fans are asked to share a post, the share rate is
7X higher than those posts not asking fans to share.
http://mstnr.me/BuddyMediaDataFB
Monday, October 8, 12
49. Results
Twitter: 822 mentions, 263 new followers,
and 871 website clickthrus (a 204% increase
from 2010).
FourSquare: 308 people viewed the various
check-in specials and 213 people unlocked
the specials.
YouTube: 1 video submission with 250 views.
Monday, October 8, 12
73. QUESTIONS?
Mallory Wood Ma’ayan Plaut
Director of Marketing Social Media Coordinator
mStoner, Inc. Oberlin College
@MalloryWood @plautmaayan
mallory.wood@mstoner.com maayan.plaut@oberlin.edu
Monday, October 8, 12