What is your institution’s strategy for connecting with prospective students online? Does it involve your student ambassadors? (Hint: It should!) Take your Bloggers beyond blogging!
In this presentation, given at the eduGuru Online Summit in March 2011, you learn how to expand, integrate and manage your institution’s student bloggers' presence across multiple social networking platforms, including twitter, formspring, facebook, ning, youtube, and more!
Presentation on Social Media As Literacy - including redesigning school culture, learning, communication, professional learning, school narratives and more.
Social media literacy for culture & learning presentation for fall cue 2014Michael Niehoff
We have a moral and ethical obligation to teach students how to use social media professionally. We can not only teach them what not to do (negative digital footprint), but also the positive ways to enhance one's resume and professional opportunities
Leveraging Social Media to Drive Awareness and Increase Engagement with Studentsfederalstudentaid
Session 28 FSA Fall Conference 2012. This session will provide financial aid administrators and college access professionals with an overview of FSA’s new social media platforms and activities. Learn how you can use online listening to create better content; leverage FSA content for your own Facebook, Twitter, and YouTube pages; increase student engagement with your pages and learn how you can measure effectiveness of your efforts.
Social networking is the buzz right now in higher education. Flickr, YouTube, Digg, Facebook, and MySpace are where students go to meet new people and share experiences. How can institutions enter into this cyber social networking and, more importantly, why do you need to be a part of this aspect of students’ socialization? This session will not only introduce you to this
circle, but also demonstrate how you can beneficially use these sites in your cohesive marketing strategy.
Presentation on Social Media As Literacy - including redesigning school culture, learning, communication, professional learning, school narratives and more.
Social media literacy for culture & learning presentation for fall cue 2014Michael Niehoff
We have a moral and ethical obligation to teach students how to use social media professionally. We can not only teach them what not to do (negative digital footprint), but also the positive ways to enhance one's resume and professional opportunities
Leveraging Social Media to Drive Awareness and Increase Engagement with Studentsfederalstudentaid
Session 28 FSA Fall Conference 2012. This session will provide financial aid administrators and college access professionals with an overview of FSA’s new social media platforms and activities. Learn how you can use online listening to create better content; leverage FSA content for your own Facebook, Twitter, and YouTube pages; increase student engagement with your pages and learn how you can measure effectiveness of your efforts.
Social networking is the buzz right now in higher education. Flickr, YouTube, Digg, Facebook, and MySpace are where students go to meet new people and share experiences. How can institutions enter into this cyber social networking and, more importantly, why do you need to be a part of this aspect of students’ socialization? This session will not only introduce you to this
circle, but also demonstrate how you can beneficially use these sites in your cohesive marketing strategy.
This is an introductory talk on social media as presented at the Chartered Institute of Library and Information Professionals in Scotland (CILIPS) 'Imaging the Future' conference on 7-8 June 2011. It describes the challenge that exists regarding participating in social media to library staff, provides an introduction to social networks and related media, with examples of how individuals and libraries are realising associated benefits.
Social Media for Educators - A Web 2.0 talk for TSPRAEd Schipul
Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology advocates receive great brain candy and essential Social Media strategy for growing their schools.
Presented at the National Forum of Black Public Administrators on how to leverage content and social media marketing as an expert within their organization.
The Medium is the Message (Web Conference at Penn State)Mallory Wood
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track at HighEdWeb 2012.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
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Similar to Beyond Blogging: Create an Integrated Online Student Ambassador Program
This is an introductory talk on social media as presented at the Chartered Institute of Library and Information Professionals in Scotland (CILIPS) 'Imaging the Future' conference on 7-8 June 2011. It describes the challenge that exists regarding participating in social media to library staff, provides an introduction to social networks and related media, with examples of how individuals and libraries are realising associated benefits.
Social Media for Educators - A Web 2.0 talk for TSPRAEd Schipul
Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology advocates receive great brain candy and essential Social Media strategy for growing their schools.
Presented at the National Forum of Black Public Administrators on how to leverage content and social media marketing as an expert within their organization.
The Medium is the Message (Web Conference at Penn State)Mallory Wood
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track at HighEdWeb 2012.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
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Harnessing the eagerness of current students can produce amazing results. If you have campus tour guides, you know this already. Why limit student’s connectivity to campus visitors? Some call them “online ambassadors” but we call them “bloggers on steroids.” In this presentation you will learn why you should expand your institution’s blogger presence across social networking platforms including: YouTube, Twitter, Formspring, Facebook, and more. You’ll also walk away with ideas on integrating their efforts across campus and we will share our best advice on how to manage these students.
Beyond Blogging: Create an Integrated Online Student Ambassador Program
1. Beyond Blogging:
Create an Integrated Online Student Ambassador Program
Mallory Wood
Saint Michael’s College
March 22, 2011 .eduGuru Online Summit
1
4. What will you learn about today?
How to...
✤ Create/Expand
✤ Integrate
✤ Manage
an online student ambassador program.
4
5. What is an online ambassador?
✤ More than just a blogger
✤ Passionate about connecting with future students on behalf of SMC
✤ Involved and connected on campus
✤ Excited about new technology, social media, etc
✤ Leader and forward-thinking “in real life”
Integrate branded program across multiple platforms
5
8. Age of Discovery
2001-2006
✤ 2 - 4 Student Bloggers
✤ Paid per semester
✤ Contract
✤ Posts required bi-weekly
✤ Used typepad.com with a standard SMC Blogger template
✤ Used professional photos for website
✤ Mix of recruiting students and applications
8
10. Age of Enlightenment
2006-2009
✤ 6 - 12 Student Bloggers, 1 Faculty
✤ Paid per post
✤ No contract
✤ Posts encouraged weekly
✤ Used blogger.com, threw out standard template
✤ Creation of Blogger badge
✤ Live Q&A online chats
✤ Used professional photo for website 10
12. Age of Growth
2009-Present
✤ 43 Blogs
✤ Paid per “post”
✤ Reinstated contract
✤ Required: blog, Twitter, Formspring, live chats, FaceBook, Ning
✤ Encouraged: Flickr, YouTube, VYou, Location-based services
✤ Use blogger.com and blogger badge
✤ Let students choose a photo to use for website
12
14. Step 1
Create an ambassador program
or
Expand existing blogger program
14
15. Goals before tools
✤ Pay attention to admission
seasons
✤ Use analytics tools
✤ Remember your audience
✤ Keep institutional marketing
messages in mind
15
17. Content, content, content
"Authenticity, good writing, relevant
content, stories that are in alignment
with SMC's brand identity"
@JohnTLawlor
"Speak in your own voice about
"be authentic... don't put on a
your own experiences & be
professional personality. just
careful what you share about
be yourselves"
@KarlynM your friends, esp if you name
them."
@mStonerblog
17
18. Content, content, content
"Remember you're having a
"Build long standing convo with real people, and
relationships with the there are hopes, dreams,
prospects. " fears, frustrations on the
@NickDenardis other side. Be human."
@Robin2Go
18
19. Take advantage of what you’ve got
✤ Tour guides
✤ Student gov’t leaders
✤ Honors students
✤ Athletes
✤ Club/organization leaders
✤ Transfer/International students
19
29. Twitter
What role does it play?
✤ Micro-blog
✤ Quick daily update
✤ Topics differ from blog posts
✤ Builds community among
ambassadors
✤ Educational
29
30. Twitter
Facts: Approach to success:
✤ 87% of americans are aware ✤ Feed tweets in blogs
of twitter
✤ Twitter speech bubbles
✤ 7% of americans use twitter average 50 clicks/month
✤ 18% of twitter users are
under 17
✤ 97% of twitter users have
less than 100 followers
http://www.edisonresearch.com/twitter_usage_2010.php 30
http://www.website-monitoring.com
33. Ask me anything!
✤ 57% of Formspring users are 13-24
✤ Over 575 questions answered (by students)
✤ Ability to be anonymous
✤ Connect with favorite ambassador
✤ Answers are genuine and authentic
33
http://about.formspring.me/PR/Formspring-Facts.pdf
38. Selecting ambassadors
✤ Attend information session (30 min.)
✤ 1 month application process
- create a blog, post 1x/wk minimum
- first post = “About me”
- create a twitter account
- first tweet = “Why I want to be an ambassador”
✤ Selection of Paid ambassadors
✤ Attend fall training, sign contract
38
39. Contract
3 reasons you should use a contract:
Blog 1x/wk
✤ Responsibilities Tweet 1x/day
Photos/Video bi-weekly
Q&A
Paid
✤ Benefits Leadership training
Recommendation letter
Networking opportunities
Resume building
✤ Protection Set standards
Authentic vs. Inappropriate
39
41. ROI
Projected yearly cost
25% of applicants connect
of program = $4185.14
Monthly average cost
66% of enrolled students connect
per ambassador = $40
Yearly average cost
Anecdotes are priceless
per ambassador = $318
41