Rdv2013 montreal-booth-inroom

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Rdv2013 montreal-booth-inroom

  1. 1. RDV 2013The Experience Tells the StoryTed BoothFriday, June 14, 13
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  20. 20. “As customer service solutions continue tobe integrated into everything the consumertouches, the software and the networkwill also become the means a businessuses to build and maintain its customerrelationships.”– Regis McKenna, Harvard Business School Press, 2002.Friday, June 14, 13
  21. 21. Top-down to DialogFriday, June 14, 13
  22. 22. Momentary to ContinuousFriday, June 14, 13
  23. 23. Broadcast to AccessFriday, June 14, 13
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  52. 52. So.Friday, June 14, 13
  53. 53. Do what you promise,not promise what you do.Friday, June 14, 13
  54. 54. Put the brand into the product,not just on the product.Friday, June 14, 13
  55. 55. Software is brand.Friday, June 14, 13
  56. 56. HowFriday, June 14, 13
  57. 57. Focus on engagement1Friday, June 14, 13
  58. 58. Systems of engagementContinuously availableUbiquitously accessibleLead logical next stepsFriday, June 14, 13
  59. 59. Build on a shared belief2Friday, June 14, 13
  60. 60. Shared BeliefWhat you believeWhat your audience believeFriday, June 14, 13
  61. 61. Learn from the masters3Friday, June 14, 13
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  64. 64. 1.What you say is more important than how you say it.Friday, June 14, 13
  65. 65. 1.What you say do is more important than how you say do it.Friday, June 14, 13
  66. 66. 2.Unless your campaign is built around a great idea, it will flop.Friday, June 14, 13
  67. 67. 2.Unless your campaign experience is built around a great idea, it will flop.Friday, June 14, 13
  68. 68. 3.Give the facts.Friday, June 14, 13
  69. 69. 3.Give the facts benefits.Friday, June 14, 13
  70. 70. 4.You cannot bore people into buying.Friday, June 14, 13
  71. 71. 4.You cannot bore people into buying using.Friday, June 14, 13
  72. 72. 11.Dont be a copy-cat.Friday, June 14, 13
  73. 73. Mercitbooth@method.com10x10.method.comFriday, June 14, 13

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