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Andrew Huff CASESMC10 Keynote: Being Socially Responsible

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Andrew Huff is a public relations professional with 10 years of experience in the field. He discusses key aspects of developing a social media strategy, including choosing appropriate platforms based on the target audience, committing resources to consistent participation, developing clear policies and messages, and using tactics like contests and meetups to engage the community. Social media requires an ongoing strategy and effort to be effective.

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Being Socially Responsible Andrew Huff CASE Social Media & Community: Developing and Managing Strategies for Online Outreach April 15, 2010
About Andrew Huff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
Social Media is… ,[object Object],[object Object]
Prominent Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2008
Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2009
So, what’s Social Networking? ,[object Object],[object Object],[object Object]
So, what’s Social Networking? ,[object Object],[object Object],[object Object],[object Object]
So, what’s Social Networking? * Don’t be this guy. “Network” naturally.
Key things to remember about Social Media
Key things to remember ,[object Object]
Key things to remember ,[object Object],[object Object]
Key things to remember ,[object Object],[object Object],[object Object]
Key things to remember ,[object Object],[object Object],[object Object],[object Object]
Developing a strategy
Choose social media options that… ,[object Object],[object Object]
Pick and Choose ,[object Object],[object Object]
This is a commitment ,[object Object],[object Object],[object Object]
This is a commitment ,[object Object],[object Object],[object Object],[object Object]
Who is your intended audience? ,[object Object],[object Object]
Where is your audience? Depends on how old they are. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Prospective Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Current Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Alumni http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Minorities Source: HispanicOnlineMarketing.com - http://icanhaz.com/socialmediarace
Where is your audience? Globally Source: http://www.vincos.it/world-map-of-social-networks/
What messages do you want to share — and how? ,[object Object],[object Object],[object Object]
What messages do you want to share — and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What messages do you want to share — and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personality-driven Broadcast tool
Develop Policies ,[object Object],[object Object],[object Object],[object Object]
Know what to say …and what not to. ,[object Object],[object Object]
Institutional vs. Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Move fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be nimble ,[object Object],[object Object],[object Object]
A few tools…
Some tactics… ,[object Object],[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tactics… Custom Foursquare/Gowalla badges
[object Object],[object Object],[object Object],Do what works best for you.
Any questions? @me3dia [email_address] Facebook.com/me3dia Linkedin.com/me3dia

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Andrew Huff CASESMC10 Keynote: Being Socially Responsible

  • 1. Being Socially Responsible Andrew Huff CASE Social Media & Community: Developing and Managing Strategies for Online Outreach April 15, 2010
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  • 3. What is Social Media?
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  • 6. Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2008
  • 7. Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2009
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  • 10. So, what’s Social Networking? * Don’t be this guy. “Network” naturally.
  • 11. Key things to remember about Social Media
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  • 22. Where is your audience? Depends on how old they are. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 23. Where is your audience? Prospective Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 24. Where is your audience? Current Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 25. Where is your audience? Alumni http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 26. Where is your audience? Minorities Source: HispanicOnlineMarketing.com - http://icanhaz.com/socialmediarace
  • 27. Where is your audience? Globally Source: http://www.vincos.it/world-map-of-social-networks/
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  • 42. Some tactics… Custom Foursquare/Gowalla badges
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  • 44. Any questions? @me3dia [email_address] Facebook.com/me3dia Linkedin.com/me3dia