The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015 A non-technical overview of twitter, with 2015 demographics that.

1. Twitter for Business
Grow your business, 140 characters at a time
Smith & Leigh Productions
Jerry Smith
http://snlproductions.com
407-496-2927

2. Twitter Inc.
Twitter was launched July 2006.
The service rapidly gained worldwide popularity, with more than 100 million
users who in 2012 posted 340 million tweets per day.The service also handled
1.6 billion search queries per day.
In 2013Twitter was one of the ten most-visited websites.
As of May 2015,Twitter has more than 500 million users, out of which more than
302 million are active users.
Revenue US$ 1.4 billion (2014)
Employees 3,600 (2015)
Subsidiaries Vine

3. Social media site usage by year as a % of the adult
population
67
20
15
13
16
71
22 21
17 18
71
28 28
26
23
0
10
20
30
40
50
60
70
80
Facebook Linkedin Pintertest Instagram Twitter
2012 2013 2014

4. ▪ Instagram andTwitter have a large overlap of users.Turning
to sites other than Facebook, a significant level of overlap
exists between Instagram andTwitter users—58% ofTwitter
users also use Instagram, and 52% of Instagram users use
Twitter. Among non-Facebook sites, this is the highest rate of
“reciprocity” between user groups measured
Instagram and Twitter have a large
overlap of users.

5. Twitter users by age –
57.3 million user predicted 2016
11.7, 26%
11.3, 25%
8.2, 19%
6.7, 15%
4.1, 9%
2.7, 6%
MILLIONS Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Age 65+

6. If this is your target is....
▪ Men
▪ Under the age of 50
▪ White (non Hispanic)
▪ Annual household income of $50,000 or more
▪ College graduates and urbanites
…Then twitter may be for you

7. Erik Qualman is author of book the Socialnomics
▪ The fastest growing demographic onTwitter is the 55-64 year age bracket
▪ 60% ofTwitter users access it from mobile
▪ 25% of smartphone owners ages 18-44 say they can't recall the last time their
smartphone wasn't next to them
▪ 93% of marketers are using social media. However, only 9% of marketing
companies have full-time bloggers
▪ Around 46% of web users will look towards social media when making a purchase
Social Revolution 2015

8. Down side of twitter
▪ Yes,Twitter and Social has its good points – and the more I learn the more I enjoy
it and increase my own activity. However, just because everyone’s talking about
it does not mean it is right for you.
With that in mind, here are reasons NOT to tweet.

9. #1 You do not have the time
One tweet a week is going to achieve nothing – it
needs consistency, not complacency. If you do not
have the time yourself then create a team of
‘tweeters’ who can help create and post content.
Ellen does this particularly well

10. #2 You have nothing to say
No one cares that you cannot get the kids to sleep or that you
are off to buy a chocolate bar (unless you are planning to buy
them one too).
Think about what you are saying – does it give value?
The odd personal or sales tweet is fine but you also need to
source third-party articles, and multimedia – videos, SlideShare
presentations, and podcasts. Build up a bank of websites
suitable to your sector that you can draw on for content – useful
for when you have nothing to say yourself that day!

11. #3 Your customers are not there
If you sell microwaves would you go to a networking
event for baby clothes retailers?
No – because your audience is not there.
You know your industry well enough (or should do) to
know if your clients and customers are on social media.
If not, why bother?

12. #4 You do not bother listening
You want to tweet but you do not want to listen.
Not good.
Run searches for your brand and industry and respond
where you can

13. #5 You ignore everyone
I have seen some classics of this the last few days. It is
like someone saying hello and you, at best, ignoring
them and, at worst, saying ‘p*ss off’.
Check your DMs and @ messages every day and reply!
RTs you can get away with although I always think it is
nice to say thanks if you can.

14. #6 You’re not ready to let go
If you’re going to outsource your tweeting or leave it to
the marketing department you HAVE GOTTO LET GO OF
APPROVAL!!!
Twitter should be about instant engagement and speaking
to real people – not track changes and streams of
amendments. A good approach is to set out a social media
policy stipulating tone and content. If there are any tricky
situations – that is where approval becomes necessary.

15. #7 You aren’t going to evaluate
There’s still lots of talk about ROI in social media – but
as a minimum at least track the rise in followers, RTs, @
mentions and DMs, as well as clicks on the links you’ve
posted
(check out Hootsuite which creates some great graphs).

16. #8 Doing it because you feel you should
If you are only onTwitter because everyone else is then
is it really worth it?
Because the likelihood is that, you will certainly not be
spending the time and effort on it that it needs to work.

17. #9 You’re not willing to wait
It takes time. Loooots of time.
Not seeing a return in three months? It is really not
surprising – it’s those who persevere who will see
results.

18. #10 It ‘sounds ridiculous’
You can’t take anyone seriously who speaks theTwitter
language - If you hear someone saying the words ‘Twitter’
‘Tweet’ ‘Tweeters’ etc, and you instantly think the word
‘tw*t’ then the whole thing probably isn’t for you!
In fact I have had a fair few conversations with people where
part of the reason they are not onTwitter is because it
‘sounds ridiculous’. Which, you cannot argue – it really
does.

19. Back to the good Stuff
If none of this bothers you and you are ready how do
you start?
You have to use twitter to be on twitter

20. business.twitter.com is your friend
•Basics
•Solutions
•Success Stories
•Resources
•Blogs

21. Hootsuite.com
* Manage social networks, schedule
messages, engage your audiences, and
measure ROI right from the dashboard.
*Hootsuite University

22. Social Mention
A social media search and analysis platform that aggregates user
generated content from across the universe into a single stream of
information.
It allows you to easily track and measure what people are saying about
you, your company, a new product, or any topic across the web's social
media landscape in real-time. Social Mention monitors 100+ social
media properties directly including:Twitter, Facebook, FriendFeed,
YouTube, Digg, Google etc.

23. Hashtags
Using hashtags to categorizeTweets by keyword:
People use thehashtag symbol # before a relevant keyword or phrase
(no spaces) in theirTweet to categorize thoseTweets and help them
show more easily inTwitter Search. Clicking on a hashtagged word in
any message shows you all otherTweets marked with that keyword.

24. The Good #sfbatkid
• On November 15, 2013, the world fell in love with 5-year-old cancer
fighter Miles (aka “BatKid”) as he became a superhero for the day. San
Francisco became Gotham City thanks to the Greater Bay Area Make-A-
Wish Foundation and the help of 16,000 actors and volunteers. BatKid,
dressed in full costume, saved the city from the Riddler and the Penguin
while hundreds of thousands of people followed along with the hashtag
#SFBatKid on social media.
• The story an estimated 1.7 billion social impressions.The number of
tweets reached over 545,576 in three days and came from 117 countries.
• Celebrities like Christian Bale, Ben Affleck, and Britney Spears used the
#SFBatKid hashtag. Even President Barack Obama gave Miles a six-
second shoutout

25. The Good #tweetfromtheseat
• Toilet paper company Charmin doesn’t hold
back when it comes to using potty language
onTwitter. In 2013, they launched the
humorousTwitter hashtag
#tweetfromtheseat to take advantage of the
staggering number of people who use social
media in the bathroom (40% of young adults,
according toTime – and those are just the
ones who admit to it!)

26. The Bad #susanalbumparty
•Susan Boyle, the Britain’s GotTalent
sensation, drummed up some serious
publicity for her album party in 2012 – but
not the kind she was hoping for. Susan’s
PR team sent one tweet promoting the
party using the hashtag
#susAnalBumparty before they realized it
wasn’t a great idea.

27. The Ugly #notguilty, Entenmann’s
•Entenmann’s, known for their baked
goods, used the hashtag #notguilty to
promote their low-calorie food options
– at the same time that #notguilty was
already trending in the wake of the
controversial Casey Anthony “Not
Guilty” murder verdict.

28. Smith & Leigh Productions
Internet Marketing, Website Design, Graphic
Design and Software Development
Sometimes the internet can be extremely
frustrating to the point where you feel isolated with
no clear help or assistance available, this is exactly
where we can help
Jerry Smith
http://snlproductions.com
407-496-2927