The document discusses the growing popularity of social media platforms like Facebook and Twitter, particularly among demographics aged 35 and older. It highlights how institutions, including medical schools and libraries, can leverage these platforms for outreach, marketing, and information dissemination. Additionally, it stresses the importance of carefully considering objectives and strategies before engaging in social media.

1. Libraries Leveraging Facebook and Twitter Michelle Kraft, MLS, AHIP Midwest MLA Conference Columbus, OH 10/5/2009

2. Facebook Popularity Facebook has 132.1 million unique visitors comScore. 2008-08-12. Fastest growing demographic 35+ -Facebook

3. Twitter Popularity Visits increased by 1,382% in one year More popular that FB 228% growth 42% tweets by 35-49 yr olds - 62% access Twitter from work -blog.nielsen.com March 2009 -Denis Mortensen visualreview.com Aug. 2009

4. The Mobile Phone 22.4 million daily mobile web users An increase of 107% -comScore March 2009 Social networking fastest growing use 427% increase -comScore March 2009

5. Medical Schools and Hospitals on Facebook Over 140 medical schools on Facebook Harvard 1,256 fans Stanford 1,556 fans University of Michigan 823 fans Over 350 hospital accounts found St. Jude Children’s Research Hospital 88,154 fans Mayo Clinic 8,505 fans Cleveland Clinic 4,133 fans Children’s Hospital of Philadelphia 3,723 fans Nationwide Children’s Hospital 2,071fans

6. Why? Academic Medical Centers Extension of university environment Outreach Student Alumni Information Hospitals Marketing and PR! Outreach

7. Libraries on Facebook News and information Event notification Chat reference Post tutorials Surveys/Quizes Extension of the Library

8. News and Information

9. News and Information

10. Event Notification

11. Chat Reference

12. Tutorials

13. Surveys and Quizes

14. Extension of the Library

15. Libraries and Twitter News and information Library Medical Current awarness Outreach Event promotion New books FAQs, quick ref. Polls

16. News and Information

17. Event Promotion

18. New Books

19. New Books

20. FAQs and Quick Ref

21. Polls

22. Should Medical Libraries Get Involved? Depends Objective? Goals? Staffing? Updates? Users? Institutional policies? Don’t just do it because everybody else is.

23. Kill 2 Birds With 1 Tweet Tie current services together Blog, web site, Twitter, Facebook Catalog, TOCs, How? RSS Facebook Applications Blog Applications APIs

24. How? Facebook Search apps Add apps account Applications Settings Edit Settings

25. How? Widget within Twitter post feeds to blog

26. How? Twitter apps can send feed to site or blog Twitterfeed Twitter for Wordpress

27. How? Blogs have Twitter plugins to post latest tweet

28. Evaluation Facebook Followers Web traffic Surveys Nielsen measuring advertisement impact

29. Evaluation Twitter Followers RTs Discussions Twitter apps Twitalyzer twitalyzer.com/ TweetStats tweetstats.com TwInfluence twinfluence.com

30. Helpful Sites TechSoup Webinar: Understanding the ROI of Social Media http://tinyurl.com/y9rdz2q Ed Bennett: Found in the Cache http://ebennett.org/ 275 Twitter Apps http://www.squidoo.com/twitterapps Facebook Group vs. Facebook Fan Page: What is Better? http://tinyurl.com/4xym8m

31. References