Facebook is rolling out call to action buttons and messenger payments between users. Video posts on Facebook now get more prominence over photos or text-only posts. Twitter is making analytics available without requiring an ads account and tweets now show up in real-time Google searches. LinkedIn and YouTube are also introducing new features around files, profiles, and interactive video cards. A local social media hub offers monthly meetings and support for members.

1. Social Media Updates March
2015

2. Facebook Call To Action
Button
• Pick a call to action
• Link it to a relevant page (good conversion)
• Check stats regularly and change if necessary

4. Messenger App Payments
Being rolled out
Consumer to consumer
Am sure will develop this to include payments
to businesses

5. Facebook Algorithm
Video now being given precedence.
Can now upload video direct to facebook.
Video uploaded direct gets better results than
You Tube videos on Facebook
Text-only posts given more precedence now
than photos

6. Target Posts

7. Targeting And Privacy

8. Twitter
• Enhanced Analytics
• Previously needed to sign up for Ads first – no need
to give credit card details
• Analytics now appear to be available to everyone in
the Ads tab in “Settings” (click on avatar in top right
hand corner)

9. Twitter
• Tweets are now picked up in real time on Google

10. LinkedIn
• Attach files to certain messages
• Cosmetic changes to profile, including “view profile
as”.

11. You Tube
• You Tube cards to make your videos more
interactive
• http://www.youtubecreator.blogspot.co.uk/2015/0
3/make-your-videos-even-more-interactive.html

12. Join Social Media Hub
Norwich for just £20 per
month (for first 20 members)
Monthly meeting plus online
support
www.brightyellowmarketing.com
sparkle@brightyellowmarketing.com