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Building Brands With Engaging Facebook Pages

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Building Brands With Engaging Facebook Pages

  1. 1. Building brands with engaging Facebook pages December 2009 Tyler Willis Director of Marketing, Involver
  2. 2. Involver is the best brand marketing & analytics platform for Facebook, the world’s largest social network with more than 350 million members . Using the Involver Application Suite, brands of all sizes can leverage existing content or easy creation tools to create a customized, engaging Facebook Page.
  3. 3. WWKD?
  4. 5. Go where the attention is
  5. 6. <ul><li>350+ million members </li></ul><ul><li>1.6 million pages have created 5.3 billion fans </li></ul><ul><li>Average user has 130 friends, spends 55 min a day, and fans 2 pages per month. </li></ul><ul><li>Unprecedented opportunities for fan engagement and viral spread of your marketing messages </li></ul>
  6. 8. Marketing on Facebook Facebook Ads Facebook Groups Facebook Applications Facebook Pages Facebook Personal Profile Facebook Events Other tools that might be useful for your needs:
  7. 9. Brands are standardizing around Facebook Pages as the social location for companies and products.
  8. 10. Branding : How do we “ port over ” our brand identity? Content : How can we distribute our best multimedia, and automate the syndication of this content? Time : How do we save significant time and resources in both setting up and maintaining our Facebook Page? But, brands still face key challenges:
  9. 11. 101
  10. 12. Branding
  11. 13. Good Content
  12. 14. Functionality
  13. 15. Social Proof
  14. 16. Measure <ul><li>Social Media Sabermetrics ( credit: Ian Schafer ) </li></ul><ul><ul><li>Identify your business goals </li></ul></ul><ul><ul><li>Set your Key Social Performance Indicators (KSPIs) </li></ul></ul><ul><ul><li>Develop low-investment programs that should drive KSPIs </li></ul></ul><ul><ul><li>Optimize tactics based on performance of KSPIs </li></ul></ul><ul><li>Some standard KSPIs </li></ul><ul><ul><li>Subscribers (email, RSS, or notifications) </li></ul></ul><ul><ul><li>Content consumption </li></ul></ul><ul><ul><li>Socially-indexed conversations </li></ul></ul><ul><ul><li>UGC (photos/videos/wall posts added by fans) </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>Number of fans </li></ul></ul><ul><ul><li>Number of comments/likes </li></ul></ul><ul><ul><li>Time engaged with the site </li></ul></ul><ul><ul><li>Total unique visitors </li></ul></ul>
  15. 17. Bottom Line: Post content to your page “ Post photos of products, employees, and customers. Add video clips of your bar or restaurant in action. ‘Behind the scenes' content often works well.” - Facebook Guide <ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Documents </li></ul><ul><li>Presentations </li></ul><ul><li>Blog / RSS </li></ul><ul><li>Tailored News </li></ul><ul><li>Offers/Sales </li></ul><ul><li>Discussions </li></ul>
  16. 18. OK! You get it, this Pages thing is revolutionary
  17. 20. What’s Next?
  18. 21. KANYEISM #7331 : Stand out from the crowd.
  19. 22. 201
  20. 23. The Past
  21. 24. Involver Fan Page Applications A new solution for brand marketing on Facebook
  22. 25. RSS Feed / News
  23. 26. Video Gallery
  24. 27. Twitter
  25. 28. Polls
  26. 29. Polls
  27. 30. Sign-up Forms
  28. 31. Coupons Promote exclusive offers and give your audience powerful incentives to return to your Page.
  29. 32. Coupons Send multimedia and exclusive offers right to your fans’ News Feeds.
  30. 33. Automatic Content Syndication Involver apps are “set it and forget it”: your Page is automatically updated with your newest blog posts, tweets, videos, etc. Your Facebook Page
  31. 34. get started: Tyler Willis - Director of Marketing, Involver [email_address] @tylerwillis
  32. 35. Appendix
  33. 36. Let’s address a fear
  34. 37. Control
  35. 38. Profile Picture You can stand out with a unique profile photo.
  36. 39. target your wall posts
  37. 40. Publicize Your Page!
  38. 41. Fanbox allows You to add page content and the “Become a Fan” action to your external site

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  • annamariewhyte

    Apr. 19, 2015


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