2. The traditional rules of communication, customer engagement and marketing are
changing at a mind boggling rate. offers SMEs the opportunity to navigate
this complex world at a very low price.
It took radio
38 YEARS
to reach
50 MILLION
listeners
Terrestrial TV took
13 YEARS
to reach
50 MILLION
viewers
The Internet took
4 YEARS
to reach
50 MILLION
people
In less than
1 YEAR
Facebook added
200 MILLION
users
THE FACTS
3. More than 1 million
businesses have a
presence on Facebook.
34% of bloggers
post opinions about
products & brands
25% of search results for
the world’s 20 largest
brands are links to user
generated content
YouTube is the
2nd largest
search engine
in the world.
50% of internet traffic in
the UK is for Facebook.
THE FACTS
4. provides SMEs with a
complete packaged service to
manage their online presence
and social network interactions.
The Kloodcombination of
dedicated client resources
supported by leading edge
technology raises awareness of
brands, products and services,
and most importantly increases
profitability.
is a new kind of
web services agency for
the digital and social
network era. A combination
of creative thought and
innovative technology
allows Kloodto deliver its
clients an unrivalled service
in this digital age.
WHAT IS KLOOD?
5. Klood connects businesses to existing and new customers through multiple channels. Klood removes the
complexity and expense associated with managing on-line presence.
THE KLOOD ECOSYSTEM
6. Source: Social Media ROI: Socialnomics
*All costs exclude internal or agency
management costs
Company sales
with highest
levels of social
media
Company sales
with least social
activity
“ Companies who
mange their social
media effectively
outperform their peers
in company sales and
profit performance.”
“£10,000 spent
on a direct mail
campaign on average
yielded 200 new
customers.”
“£5,000 spent on
billboard or magazine
advertising on average
yielded 300 new
customers.”
Minimal cost spent
on a well crafted
Twitter campaign
on average
yielded 1800 new
customers.+18%
-6%
THE BENEFITS
7. By engaging with social media now and aligning this with your existing
on-line presence, you are capitalising on the opportunity of a generation
to build a long-term strategic asset for your business.
will build and develop your on-line presence and keep your content
fresh and exciting which will:
• Increase number of facebook fans,
twitter followers and website visitors
• Allow your business to interact with its
customers
• Dramatically increase the size of your
customer database & deliver targeted
sales campaigns
• Deliver cost effective communications
• Obtain real time feedback on products or
services
• Multiply the number of customer
referrals & recommendations.
• Allow you to manage demand for your
products and services
• Increase interaction with your
customers, so you’re not out of mind,
when you’re out of sight
• Create brand advocates
• Increase sales opportunities
THE BENEFITS
8. Klood has dramatically enhanced our on-line presence and social buzz!!! Working with
the team at Klood we have substantially increased our customer database and now use
social media to engage with our customers in a more productive way - through product
feedback, new design reviews and customer competitions. This has seen us increase in
sales and most importantly we now have a higher proportion of repeat customers
Managing Director, Multisport Distribution
Klood has taken what we see as a complex problem and
freed us up to get on with the core elements of our business.
SALES BENEFITS
9. • Blog Construction
• Facebook Page Construction
(or enhancement)
• Twitter Set-up
• Initial Facebook / Twitter
Competition
• Video Channel (if applicable)
• SEO Review
• Home Page – News Window
• Regular Facebook Communication
• Regular Tweets
• Series of Facebook Campaigns
(Competitions, Ballots, Coupons)
• Blog Updates
• Regular Analytics
• Increased Customer Database
• Improved SEO
• Increased traffic to website &
increased customer interaction
• Product Feedback
• Strong Facebook, Twitter
community
*Not all benefits are for all services
• Clean, segmented customer
database
• Improved product and/or service
design
• Enhanced Brand Awareness
• Consistently higher SEO rankings
• Customer / User Advocacy
• Improved SEO
• Customer Loyalty
• Reduced Marketing Costs
6Months
Start
Up
12+Months
KLOOD TIMELINE
10. You have a dedicatedKloodmanager who sets your agenda for the week
and manages the content on your behalf, scouring local and national content
relevant to your business to deliver enriched customer interaction
The Kloo engine efficiently manages your on-line presence across Twitter,
Facebook, YouTube, your Blog and your home page. Letting you communicate
to more people and faster than previously imaginable, spreading like wildfire.
Using best in class analytics tools the Klood Team feedback and report on the
impact of all these activities and utilise lessons learnt to further improve your
on-line presence.
You as a business set the parameters for interaction e.g. themes of tweets &
updates, type of promotions, areas of interest.
HOW IT WORKS
11. A forum for product or service feedback, and test new
ideas with your customer base quickly and efficiently.
The Klood Team will set up and manage your
company’s Facebook page.
Frequent updates on the status of your business
Social Media activity is monitored and analysed to
improve effectiveness.
Will increase followers through customer interaction,
promotions, competitions and increased interaction.
Can act as an additional window into your online
shop
HOW IT WORKS
12. A forum for product or service feedback, and test new
ideas with your customer base quickly and efficiently.
The Klood Team will set up and manage your
company’s Twitter Feed
Impact of Social Media activity monitored and understood
to improve effectiveness.
Will increase followers through customer interaction,
promotions, competitions and increased interaction.
• Frequent tweets about your business; promotional offers,
product developments, general news.
• Customer competitions which drive traffic and activity to
your home page
• Social Analytics to illustrate the impact these updates have
on your business performance.
• Increase the size of customer database to support targeted
e-campaigns.
HOW IT WORKS
13. The Klood Team will set up and manage your company
blog – this will be appended to your website and will
the central hub of communication activity for your
business – Updates will be automated between your
Blog, Facebook & Twitter.
Keep messages and marketing activity consistent
across all mediums – Twitter, Facebook, Website etc.
• Drive fresh and meaningful content to your website.
• Improve your company’s organic search engine rankings.
• Regular vibrant updates to your customer base
• Autolink to Facebook & Twitter
HOW IT WORKS
14. The Klood Team will set up and manage
your company’s YouTube Channel.
The Klood Team can
take your raw video
footage and turn this
into a professional
digital presentation.
Another channel from which customers
can find your products or services
HOW IT WORKS
15. The Klood Team will undertake activity to monitor and
improve your SEO and ultimately increase traffic to your
company’s website. The frequency and intensity of this
activity is dependent on the service level accessed.
The Klood Team will keep news and images
current on your home page with links to Twitter,
Facebook and WordPress blog updates
Klood will create links between your existing web page
and the new content sources they are creating (such as
Twitter and WordPress) to ensure that your company’s
web page is constantly updated with fresh content.
Regular vibrant updates to your customer base.
HOW IT WORKS
16. PRICINGService Bronze Silver Gold
Facebook page construction + associated promotions • • •
Facebook page management level 1 • • •
BASIC Facebook & Twitter sweepstake/competition/offer • • •
Twitter account set-up • • •
Twitter account management level 1 • • •
Website news update • • •
SEO level 1 • • •
HTML newsletter campaign level 1 • • •
Blog (Standard) • • •
Facebook page management level 2 • •
STANDARD Facebook & Twitter sweepstake/competition/offer campaign • •
Twitter account management level 2 • •
YouTube channel creation • •
YouTube or Vimeo “My Channel” administration • •
SEO level 2 • •
HTML newsletter campaign level 2 • • •
Blog (Premium) • •
Facebook page management level 3 •
PREMIUM Facebook & Twitter sweepstake/competition/offer campaign •
YouTube video creation • •
SEO Level 3 •
HTML newsletter campaign level 3 •
Google Adwords management (excludes cost of Adwords – paid for by client separately) •
Please refer to SLA sheet for full description of what each service entails
Monthly Charge From £299.00 £499.00 £699.00
£500.00 £650.00 £750.00Set Up Fee
