Despite the explosion of new marketing channels, nothing is more powerful than email marketing. In this dynamic seminar, Insight Data reveals how it generates tens of thousands of qualified B2B sales leads using 5 key strategies and how their new email platform, STEM, can do the same for you!

1. 3:00 PM
KIRSTY WINTER
B2B LEAD GENERATION – WHY EMAIL
MARKETING IS STILL KING!

2. EMAIL MARKETING HASN’T SURVIVED, IT’S
THRIVED
• Email is still the most
common use of the internet
ahead of search engines,
social media and apps
• 55% of all emails are now
opened on a mobile
• “Email ROI has increased by
3200%”email360

3. WHAT IS EMAIL USED FOR?
• Building your prospect lists by
gaining subscriptions lists from sign
up forms & gated content
• Gain new customers by promoting
products/services
• To build customer lists

4. ENGAGING WITH CUSTOMERS
• New products/services
• Newsletters
• Hints/tips/advice
• Offers/promotions
• Invitations

5. EMAIL MARKETING TOP TIPS
• Alias & sender ID
• Mobile optimisation
• Split test
• Send to smaller, targeted audience
• Have a clear purpose and CTA
• Use a landing page
• Emojis

6. PROSPECT LISTS- GETTING IT
RIGHT
• In house research team making over 20,000
update calls per month.
• Live Credit Feed
• Email bounce backs
• Closed loop returns
• Client requests

7. OUR EMAIL SERVICES
• Fully updated, live data
• Developed in house, state-of-the-
art email marketing platform
• Dedicated team of tech geniuses,
expert designers & copywriters
• Innovative 5 point strategy
• 98% deliverability rate

8. • Over 60,000 sales leads
• Developed by Insight Data’s
in-house software team and
integrates fully with
Salestracker.
• Everything in one place
• Bypasses import difficulties
usually associated with
bought in prospect lists.
NOT JUST ONE SOLUTION

9. WANT MORE INFORMATION?
Please talk to a member of the team!