Top tips for using LinkedIn for Business

1. Sara’s Top 10 LinkedIn Tips
1. Work out who you want as a client: eg size of business,
interests, geographical location, typical job title.
2. Tailor your profile wording to appeal to those people: eg
location / how you can help them. Play around with variations
of your wording – try out different things until you find
something that works.
3. Complete your Summary: Make sure that you fill out the
summary section and use key words. You can use up to 2000
characters.
4. Connect with lots of RELEVANT people: the more people
you are connected with, the more likely you are to show up in
the “People You May Know” section, and the more people
who can introduce you to other contacts.
5. Have a strategy to keep in touch with people who you
connect with.
6. Join groups where you typical client hangs out. Comment on
group discussions.
7. Move your profile sections around so that the important parts
show up nearer the top of your profile.
8. Get recommendations.
9. Add Skills: add as many skills as you can to the “Skills”
section (you can add up to 50).
10. Add regular interesting updates.

2. If you would like more tips like this, including my “Secret Tip”
(when you hear what it is you will think “but that’s so obvious”
– yet 90% of people don’t do this) then have a look at my
latest book – “LinkedIn Succes Strategies: For People Who
Hate Cold Calling” out now on Amazon or email
sparkle@brightyellowmarketing.com for a copy.