22. Points to remember
• It’s a micro-blogging platform and it would be unwise to treat it as a purely selling
platform at the very outset
• Header Photo (Cover Photo for Facebook): 1500 x 500 pixels
• Profile Photo: 400 x 400 pixels
•
23. Publish
a
tweet
from
here
View and edit your profile from any of these two sections Click here for the drop-
down of options
View
trending
topics
from
here
Lists are the
Twitter
equivalent
of groups in
Facebook
24. This is what
your profile
will look like
and you can
edit it from
here
25. This is your edit mode
Make changes according to dimension
specifications from here
This is your bio. Make sure it is below
160 characters
Include the exact location and website
details; they boost the brand’s credibility
Make sure
you are saving
the changes
28. These options are for you to
choose as in what type of
update do you want to show to
your website audience Select options
accordingly
Adjust dimensions
and theme of the
widget here
Check for the
preview here
Click here when
you’re done
29. This is the
code which
when
uploaded to
the website
will show
the daily
twitter
updates on
the website
30. Searching in Twitter: Whom to follow, etc.
Your search box
This is a # result for
topic and hence it is
already trending and
popular and so should
be used while tweeting
depending on
relevance to your lie of
business
Twitter handles you are
already following
Shows all possible
search results under al
categories as follows
31. Categories
In case you want to
filter your search
results
Helps you search with
more advanced options
like specific words,
hash tags and even
locations and many
more
34. Click here to view the menu of your dashboard Sign in with the gmail account linked to the business/of the
client you are handling the YouTube Channel for
42. Fill these out for optimizing your video
While your video is being uploaded…
From here
also you
can make
your video
“public” or
“private”
or
“unlisted”
43. While your video is being uploaded…
Boosts the
credibility of
your brand
Fill these out/check the relevant boxes for optimizing your video
46. See next
page
YouTube Settings
Since YouTube is linked to your Google+ profile, any changes in Name or Managers (the same way we assign page
roles under settings in Facebook) will take you to the related Google Plus Company Page as shown in the next two
pages respectively.
47. Requisites
• 500 or more subscribers
• Channels is at least 30 days old
• Channel has uploaded a photo for the channel icon
• Channel has uploaded channel art
48.
49. Click
here
In order to become partnered with YouTube and enable certain options (like custom thumbnails) for your channel…
54. Now your account becomes verified and the
options are enabled (see green buttons)
55. Click on edit to
make necessary
edits or on the
drop down if you
have any particular
edit in mind
In case you have
uploaded a
video and
forgotten to
publish you can
do it later from
here
Click on Video Manager to revisit the videos that you have uploaded or published
56. In case you have forgotten to optimize your video
earlier, you can make changes from here too
Now, since you
are partner
verified, you are
free to have
custom
thumbnails for
your videos
57. Enable this in
case it isn’t
already
These are
outbound
links from
your video
to your
other
digital
properties
viz.
website
/FB Page
59. Select the
type of
annotation
you want to
include
Select at what
time on the video
the annotation is
supposed to
appear
Select the type
of link you want
to put up
Decide the start
and end time of
the annotation
Copy paste the
link url here
Select this when you are done with
everything