Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones and tablets to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.

1. Digital Marketing
Grow your market with digital
marketing techniques
www.gauravkgaur.blogspot.in

2. What is Digital Marketing
• Promotion of products, brands, ideas and even a
person on online platforms.
• Online platforms include YouTube video,
Facebook, Twitter, email, web and mobile.
• Makes use of electronic devices such as personal
computers, smartphones and tablets to engage
with stakeholders.
• Applies technologies or platforms such as
websites, e-mail, apps and social networks.

3. Digital Marketing techniques
• Search engine optimization
• Social media marketing
• Pay per click
• Email marketing

4. Search Engine Optimization
• On-page optimization
• Off-page optimization

5. On-Page Optimization
• It means to optimize the page offline. It covers 30%
to 40% of search engine optimization of any website.
• Optimize the code by adding title, different meta
tags, heading tags and alt tag for image.
• We choose the relevant title for each and every page.
We select the title which attracts the traffic.
• In meta tags, we have different tags such as
description tag and keyword tags, title tag also is the
part of meta tags.
• Description and keyword tag are very important to
increase the traffic or audience of any website
because almost search engines read these tags.

6. • We select the best description and keywords
according to our website or blog.
• There is a limit for description that is 160 to 170
characters.
• The title shouldn't consist of much more than
about 9 words or 60 characters and keywords
are not more than 10 to 11 words.
• We use the alt tag for every image in our website
because search engines don't read the images,
only read the alt tag name.

7. Off-Page Optimization
• Off-page optimization covers the 60% part of seo.
• It is used for link building.
• In seo, off-page optimization refers to factors that
have an postive effect on website in search results
and page rank.
• These factors are off-site in that are
not controlled by owner or the coding on page.

8. It includes following steps:
I. Directory Submission
II. Article Submission
III. Social bookmarking
IV. Classified ads submission
V. Rss feed Submission
VI. Blog Submission
VII.Do follow and no follow
VIII.Video Submission
IX. Press release Submission etc.

9. Socail Media Optimization
• Facebook
• Twitter
• Linkedin
• Pinterest
• Google +
• Tumblr

10. Facebook
• Creating profile
• Creating page
• Content development
• Buzz creation
• Integration page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating facebook “like” button and badge, to place it in the website and
blogs
• Run contests, promotional campaigns, polls…
• Video sharing via YouTube tabs
• Promote blogs/feed
• Adding custom tabs

11. Twitter
• Creating twitter handle
• Post tweets with site link
• Use hash tags for keywords
• Retweet influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Create a twitter badge and place it on the site
and blogs
• Network and engage the followers

12. Linkedin
• Creating profile
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&A’s
• Create polls
• Launch and promote e vents
• Submit feeds
• Share presentation
• Integrate blogs to the profile
• Share likes

13. Pinterest
• Creating Profile
• Creating boards
• Content Development
• Integration profile with other social media
channels/blogs
• Add pins
• Photo sharing with links
• Follow influencers
• Follow relevant boards

14. Google +
• Create profile
• Create page
• Content Development
• Integrating page with other social media channels
• Post updates with links to the desired landing page
• Joining pages
• Adding influencers to our circles
• Starting discussion
• Sharing links
• Video sharing
• Photo sharing
• Document sharing
• Tagging

15. Pay Per Click (PPC)
• It is also known as cost per click.
• In PPC advertising, advertisers pay the publisher
when the ad is clicked by any person.
• We see the ad, when we search a product or
service on search engine at the top and right
side.

16. Why PPc do
• Instant results
• Total control over your campaign cost
• Target people
• Pay only for performance

17. How PPc works
• Website analysis
• Keyword search
• Campaign structure
• Campaign management

19. Campaign Monitor
• Ad Position
• Ctr (Click through rate)
• Cost per click
• Quality score
• Website

20. Email Marketing
• Know your audience
• Craft your message
• Choose the right format
• Look for measurable results

21. Tools
• Google webmaster tool
• Google analytics
• Google adwords
• Bing webmaster tool
• Bing adsence
• Seo quake
• Alexa

23. Contact me
• Email- thisisright12@gmail.com
• Blog- www.gauravkgaur.blogspot.in