Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to share? What is the most effective way of delivering high quality scientific content? What platform is right for your library’s needs?
STAR Net is thrilled to host Jason Townsend, NASA’s Deputy Social Media Manager, for our upcoming webinar: Social Media Tips from NASA. Jason will pilot you through the universe of social media and share tips, advice, and lessons that he has learned from his experience directing some of the most-followed Twitter, Facebook, Instagram, and Snapchat accounts in the world. While your library’s Twitter account may not have 26.5 million followers, you will surely learn a few tips to help your library’s social media presence blast off!
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Strategic use of analytics and monitoring can help you make better sense of your web and social media efforts. By leveraging a range of freely available tools organizations can also gather important information about the quality, relevance, and usefulness of the information and resources they provide.
Analytics to Help You Assess Quality, Relevance, & Usefulness FHI 360
Strategic use of analytics and monitoring can help you make better sense of your web and social media efforts. By leveraging a range of freely available tools organizations can also gather important information about the quality, relevance, and usefulness of the information and resources they provide.
My presentation from the 2011 Special Libraries Association conference on NASA libraries and use of social media. Includes tips for libraries on using social media to communicate with customers and increase awareness of - and support for - library services.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
In this Session:
Using social media effectively
OEA’S goals for social media
Which channels OEA uses
How to measure your success on Facebook
Tips for using Facebook and Twitter for your members
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts.
Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Week 1 Assignment First StepsWrite a two- to three-page analysi.docxjessiehampson
Week 1 Assignment First Steps
Write a two- to three-page analysis of your community and the existing programs for youth within this community using the following guidelines:
1. Using your research from the U.S. Census Bureau’s American Fact Finder (Links to an external site.), Pew Research Center (Links to an external site.), and the National Center for Education Statistics (Links to an external site.), create an info-graphic picture of your community to support your written analysis. Embed the info-graphic picture into your analysis as a chart illustrating the written analysis. Your info-graphic and analysis should illustrate those statistics that have direct bearing on the 40 Developmental Assets identified by the Search Institute which can include, but are not limited to:
· Population demographics, including ethnicity and special populations
· Economic status
· Housing and household demographics
2. Summarize youth-related issues that seem to be at the forefront of your community. Use specific examples to support your observations (newspaper headlines, community meetings, political platforms, etc.) and cite your text when appropriate.
3. In support of your written analysis, create and embed a table that identifies the resources for young people that already exist in your community. Your table should include:
· The name of the program
· A short description of the program’s mission
· An analysis how the program engages with the youth they serve (Are they partners with adults?)
· Summarize which of the 40 Developmental Assets the program focuses on or attempts to meet with their program
Conclude your analysis by brainstorming ideas on how you can plug into one or more of the existing programs using the Asset Building Framework. Focus specifically on where you can make an impact in strengthening relationships within families, among peers, within schools and other institutions, in programs and outside of programs, and across generations. Your analysis must be two to three pages in length (excluding the title and reference pages), double spaced, and be formatted according to APA style as outlined in the Ashford Writing Center. Two references, charts, and tables should be properly cited. Your info-graphic and analysis will be used in your Final Paper and presentation.
Instructor Guidance
Week 1
Welcome to week 1 of EDU 635. In this week we begin our learning about communities and the youth that live and play in those communities. We will be looking at the communities and the culture of those communities, and looking at data about our communities to try to build a synopsis of what’s going on there. With all that, we are hoping to identify what role youth programs play in our community, and the roles that adults play in providing those programs.
In your introductions for the week, you will of course be telling us a little bit about yourself. I encourage you to use one of the digital tools listed as options. Later this week and in the future, y ...
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
Virtual Night Sky Programs for "Imagine Your Story"NCIL - STAR_Net
Join STAR Net and the Lunar and Planetary Institute to hear stories about the constellations and night sky features in view this summer, and learn about ways that YOU can bring these “sky stories” to your patrons for the 2020 Collaborative Summer Library Program (CSLP) summer reading theme, “Imagine Your Story.” We will demonstrate how to facilitate virtual programs about constellations and the night sky for your patrons using free, downloadable software (Stellarium) paired with interactive, low-material, at-home activities.
Bringing the Stories of the Skies to Your LibraryNCIL - STAR_Net
The 2020 Collaborative Summer Library Program, Imagine Your Story, provides plenty of opportunities to tie STEAM into your library’s summer programming, including any virtual or digital programs that your library may now be offering. The starry skies have plenty of fascinating stories to tell; all you need are resources and strategies for bringing them to life!
Join STAR Net, Christine Shupla (Lunar and Planetary Institute), and Elizabeth Nicolai (Anchorage Public Library) for this 1-hour webinar that will help you connect constellation legends and myths into your programs by learning about the stories – both fact and fiction! – of specific astronomical objects, constellations, and planetary bodies. We will also cover hands-on activities that your patrons can do at home and online platforms and digital resources that you can utilize to conduct virtual programs. This webinar will conclude with a group discussion (via chat) about how your library is pivoting for their summer STEAM programming.
Beg, Borrow, and Steal… Multi-generational STEAM Programming Ideas for Our Pl...NCIL - STAR_Net
This April, Citizen Science Month and the 50th anniversary of Earth day will coincide, leading to a world of opportunities for STEAM engagement at your library. By hosting Earth science programs that are age inclusive, you can help patrons see your library as a place for engaging family learning. Join the STAR Library Network and guest presenter Jenny Shonk (Finger Lakes Library System, NY) for this sixty minute webinar that will showcase hands-on, multi-generational programming ideas with an Earth science twist. In addition to going over tips, ideas, and resources, we’ll also turn to you – the audience – for a facilitated discussion so that we can all “beg, borrow, and steal” multi-generational programming ideas, resources, and expertise from each other!
April 22, 2020 marks the 50th anniversary of Earth Day! The STAR Net team is celebrating this momentous occasion with the Our Planet: Earth campaign, focusing on citizen science and Earth science opportunities during the whole month of April. Join us to learn about free hands-on STEM activities, programming ideas, how to harness the power of teens in environmental advocacy, and ways your library can take action for a sustainable world!
Grappling with Unconscious Bias in the Library SettingNCIL - STAR_Net
The STAR Library Network is thrilled to welcome Ava Holliday and Aparna Rajagopal, Founding Partners of The Avarna Group (theavarnagroup.com), to help us kick-off the 2020 STAR Net Webinar Series with a special 90 minute webinar on a very important topic: unconscious (or implicit) bias. No matter how good our intentions may be, we are all susceptible to forming social stereotypes about certain groups of people outside of our own conscious awareness. The library setting is a place of equitable and inclusive lifelong learning, and by better understanding unconscious bias and the role it plays in our libraries, we can better serve our communities.
In this 90 minute webinar, guest presenters from The Avarna Group will introduce the framework of unconscious bias to describe some of the challenges that well-intentioned people who are doing good JEDI (justice, equity, diversity, inclusion) work face. This webinar will examine ways that bias manifests in two lenses: our individual thoughts and actions, and also within specific aspects of your library, including programming, the built environment, collections, and more. Webinar participants will walk away with a more clear understanding of how unconscious bias functions and how to identify and mitigate it.
It’s never too early to start thinking about next summer! When designing your programming for the 2020 theme, “Imagine Your Story,” remember to look up at the night sky for inspiration. Join the STAR Net team and Luke Kralik, Organizational Coordinator for CSLP, to learn all about this year’s theme and exciting, hands-on STEAM activities that will help you bring it to life at your library. We’ll discuss programming ideas, useful resources, and tips for engaging your community!
Ready, Set, Create! How Engineers and Libraries Can Collaborate to Make a Wo...NCIL - STAR_Net
From the sidewalks that we walk on to the buildings that we work in, engineering is all around us. Libraries are a wonderful place for patrons to learn about engineering due to their inclusive nature, inquisitive staff, and informal atmosphere. Join the STAR Library Network as we go over resources, hands-on activities, and lessons-learned from Project BUILD, a collaborative project between STAR Net, the American Society of Civil Engineers (ASCE), and the University of Virginia (UVA).
Project BUILD engages youth, their families, librarians, and professional engineers in an informal learning environment with age-appropriate, technology-rich STEM learning experiences fundamental to the Engineering Design Process. We’ll hear from both librarians and engineers that were involved in the project, and learn how they were able to work together to show library patrons that engineering. We’ll discuss how we implemented this project on a nation-wide scale while simultaneously staying regionally relevant, and how library patrons learned that failure is OK – and encouraged! – when using the Engineering Design Process.
What do you think of when you hear the term, “Computational Thinking?” It’s more than just working with computers! Computational Thinking is a mindset and a way of approaching critical thinking that can be used to solve problems across every aspect of our lives. In this modern age, it is more and more important for all community members to develop these pivotal thinking skills – that’s where libraries come in!
What do you think of when you hear the term, “Computational Thinking?” It’s more than just working with computers! Computational Thinking is a mindset and a way of approaching critical thinking that can be used to solve problems across every aspect of our lives. In this modern age, it is more and more important for all community members to develop these pivotal thinking skills – that’s where libraries come in!
With summer right around the corner, this webinar will showcase several hands-on STEM activities about Earth’s red neighbor. Join the STAR Net team to discuss programming ideas, NASA resources, and, of course, fun, hands-on STEM activities that will surely be a crowd-pleaser at your library. We’ll also check in on the progress of NASA’s InSight mission, which was launched in May 2018.
Is your library interested in reaching out to the community to gain new patrons? Or in better understanding the needs of your current (or potential) patrons? Join us to learn more about Community Dialogues, designed by the STAR Net team to help libraries learn more about their patrons, potential community partners, and how to more effectively serve underrepresented audiences. These Dialogues have been conducted more than 150 times at over 90 libraries across the country. Hear results and pitfalls to avoid from the libraries who have conducted them. This webinar is appropriate for any interested library staff, but please also share this announcement with your outreach librarians, directors, or anyone that is interested in reaching out into the community.
Exploring Lunar Phases: How Your Library Can Support Science LearningNCIL - STAR_Net
Please join us to explore lunar phases through hands-on activities and discussion! The moon has held our imaginations captive and sparked our curiosity since prehistoric times. Its changing appearance influences calendars, myths, and cultures around the world. Hear from middle school teachers about the needs and challenges of teaching lunar phases, and discover ways that library programs can help prepare participants in building critical knowledge and skills.
A Night Sky Viewing is a great way to bring local science enthusiasts and library patrons together for an astronomy-based community event. Before your library launches a Night Sky Viewing or Star Party this year, there are a few things to know that can help take your event into orbit! We’ll take a look at the best practices for finding and working with an astronomy club, how to choose the right activities and promotional strategy, and other tips and tricks for keeping everyone warm, happy, and awe-inspired!
Infiniscope and STAR Net: Bringing Teachers and Library Staff Together!NCIL - STAR_Net
Please join the Space Science Institute and Arizona State University in a special webinar opportunity, featuring Infiniscope. Librarians from the STAR Library Education Network, and librarians, teachers, and other educators from the Infiniscope Network are welcome to join us for this opportunity. Teachers interested in working with libraries can learn more about this summer’s Universe of Stories summer reading theme, and librarians interested in learning more about Infiniscope's visualizations and learning experiences are welcome to join. Participants will also learn how they can partner with each other for the 2019 Summer Learning event and beyond.
Craft, Engineer, and Make & Take Activities for “A Universe of Stories”NCIL - STAR_Net
Looking for cheap, easy, accessible, and FUN hands-on experiences for your patrons this summer? Are you trying to spice up your normal craft and make and take activities with a space science theme? If so, then this is the webinar for you! Join us as we take a look at several different activities from the STEM Activity Clearinghouse Universe of Stories Collection that are hands-on, easy to facilitate, and sure to inspire curiosity.
Resource Overview for “A Universe of Stories”NCIL - STAR_Net
Looking for activities, websites, how-to videos, training, and more for the 2019 Summer Reading Theme? Join the STAR Library Network for an overview of vetted, free resources available through NASA, the STAR Library Network, and the STEM Activity Clearinghouse. Presenters will walk you through how to find, access, and sort through – remember, availability doesn’t always equal accessibility! – these resources and offer guidance on how your library can best utilize them!
Cataloging STEM Materials, Kits and Curriculum Resources
Presented at the 2017 Association for Rural and Small Libraries conference
Cynthia Hughes, Metadata Librarian
Technical Services
University of Wyoming, Coe Library
As libraries across the country prepare to implement space science-themed programs in summer 2019, the Space Science Institute and Lunar and Planetary Institute are partnering with state libraries to deliver training on NASA science learning experiences.
This effort is part of the SMD Science Activation program and the STAR Library Network-Collaborative Summer Library Program partnership.
As libraries across the country prepare to implement space science-themed programs in summer 2019, the Space Science Institute and Lunar and Planetary Institute are partnering with state libraries to deliver training on NASA science learning experiences.
This effort is part of the SMD Science Activation program and the STAR Library Network-Collaborative Summer Library Program partnership.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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1. Social Media Tips from NASA
November 15, 2017
Audio problems? Click and highlight the button at the top of your
screen. You can also click “Meeting” > “Audio Setup Wizard”. You will not
need microphone capabilities.
Chat Box Icebreaker:
How has your library successfully used social
media in the past? Give examples!
3. Join STAR Net!
Professional development
resources, including webinars,
newsletters, blogs, forums, videos,
and much more!
4. Resources
Upcoming Webinars
STEM Events for Your Library’s
2018 Programming
• December 13th at 1:00 pm MT
• Register here
Engineers Week Webinar
• Mid January
• Registration Coming Soon
Archived Webinars
Busy? See what you missed!
New Content on STEM
Activity Clearinghouse
Span-tastic Bridges
Designed to Survive
Clean Up Our World
Discover Exoplanets Exhibit
Information can be found here
Pre-Application Webinar
• December 6th at 1:00 pm MT
• Register here
5. For example:
DIY Sun Cookies
Like an activity and think other library staff should know how great it is? Didn’t like
an activity or have modifications to make it better? Make sure to leave a review!
6. Poll Questions:
What social media platforms does your library currently
use (posting at least 1-2 times per month)?
On a 1-10 scale, how effective do you feel that your
library is in using social media?
7. Jason Townsend
NASA’s Deputy Social
Media Manager
• Has helped grow NASA’s community of social
media followers from 12 million in 2012 to 64
million in 2017
• Directs some of the largest Twitter (27 million
followers), Facebook (20 million), Instagram
(28.5 million) and Snapchat accounts across the
platforms
• 14 years of experience in strategic and
innovative use of social media messaging and
website content
• Worked on projects that have earned two
Shorty Awards for best use of social media, two
Webby Awards for best corporate use of social
media and two Webby Awards for best
websites.
8. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Jason Townsend, NASA Digital Team
jason.c.townsend@nasa.gov @NASASocial
National Aeronautics and Space Administration
9. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Social Media Foundation at NASA
According to the National Aeronautics and
Space Act (Pub. L. No. 111-314, 124 Stat. 3328
[Dec. 18, 2010]):
• Sec. 20112 (a) The Administration, in order to
carry out the purpose of this Act, shall—
– (3) provide for the widest practicable and
appropriate dissemination of information
concerning its activities and the results thereof
National Aeronautics and Space Administration
10. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Simply put…
WE WANT TO SHARE AS
MUCH ABOUT NASA AS
POSSIBLE WITH AS MANY
PEOPLE AS POSSIBLE
11. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
But, Why Wouldn’t We Want To Share?
12. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
NASA Social Media Universe
accounts & counting…
13. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Types of Accounts
National Aeronautics and Space Administration
Mission Organization Center AgencyTopicalProfessional
14. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
WHO ARE WE TRYING TO REACH?
15. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
NASA’s social footprint continues to grow
over 130+ million total followers
across all accounts and platforms.
NASA has the most followers of
any agency/department in the federal
government on:
16. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Our Social Media Universe Today…
Instagram
• 1.7 M followers (End of FY14)
• 5.3 M followers (End of FY15)
• 11.9 M followers (End of FY16)
• 27.6 M followers (End of FY 17)
Twitter
• 7.5 M followers (End of FY14)
• 12.8 M followers (End of FY15)
• 16.1 M followers (End of FY16)
• 26.4 M followers (End of FY17)
Facebook
• 7.6 M likes (End of FY14)
• 12.8 M likes (End of FY15)
• 15.7 M likes (End of FY16)
• 20.6 M likes (End of FY17)
@NASA is the 54th most followed Twitter account (as of 09/25/2017)
@NASA is the 48th most followed Instagram account (as of 09/25/2017)
17. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Think Mobile
• 61% of NASA’s social media
posts are viewed on a
mobile device
• 56% of NASA’s social media
posts are viewed on a
computer
• Overlap means people are
viewing it on both
• Meaning, 44% of people
NEVER see it on a big
screen!
• Think: How will this look on
a 3 inch screen?
18. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Think Global
• 41% of our audience is
in the US
• Nearly 52% of our U.S.
audience is in the
Pacific Time zone
• 26% of our audience
aren’t using the social
tools in English
19. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We’re Looking to Move From…
Fans,
Followers,
Consumers
AMBASSADORS,
CREATORS,
COLLABORATORS
National Aeronautics and Space Administration
20. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
SO I’VE GOT SOMETHING TO POST…
21. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Now What?
• Before you hit the publish/post button or send
an update, we would like you to think about
what you want to post.
• To do right by your audience, to deliver the
utmost value and receive the maximum
engagement, there are a handful of
qualifications that every social media post
should meet.
22. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
In a nutshell…
• Don’t write for scientists and PhDs
• Would a 6th grader understand your post? Would a 70-
year-old?
• Don’t use acronyms unless they are defined. Never.
• Avoid NASA speak, all institutional-eze and jargon
• Hashtags – Limit to one-two per piece of content & be
very selective. Would anyone outside NASA naturally
use that?
• Social will change to We, Our, The over NASA, NASA’s,
the agency, the center, XX Center, etc.
23. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Make the Most of Your Post Text
We’ve found that the most valuable content
on social media—the content that gets the
most interactions, engagement, and virality
— is either educational or entertaining.
Consider these questions to figure out if it is
either:
• Is your content interesting enough that
users want to share it and post about it?
• Will anyone really care about this content
besides you or an internal stakeholder?
• If you were to see this post in your social
media timeline, would you pause to read
or reshare?
• Does your post add value for the reader?
24. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Connect with Your Audience
In many ways, you need to speak the language of
your followers, and not your internal
stakeholders. Consider your audience when
drafting posts by asking yourself:
• Will you be okay with absolutely anyone
seeing this? Does it need to even be a social
media post? Is this the best way to get this
message in front of the audience it is intended
for?
• Is this post too vague? Will everyone
understand what I’m saying?
• Is this post too technical? Will the only people
who understand it have a Ph.D. in the field?
• Am I using acronyms, abbreviations or insider
jargon in this post?
25. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Just What Does That Mean?!?
Always assume readers don't
know anything about NASA, as
even if someone is following
your account, it could be
shared with someone who
doesn't. So, for example: don't
just assume that ‘SLS’ is
known. Write it such that it’s
“SLS, our new and powerful
rocket”.
26. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Does it Stand Alone?
Consider how your social media post
will look in someone’s feed
independent of it appearing on our
account.
• Does the post stand-alone? Is it
self-explanatory?
• Are followers able to walk away
having learned enough to
understand the topic?
• Is it actionable for those wanting
to dive deeper into a topic? Does
it have a link for more
information?
27. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Avoid Common Mistakes
Avoid making common mistakes in your
social media posts.
• Is everything spelled correctly? Does
the post have proper grammar?
• Is the link accurate? Does it click
through to where you intended?
• Is the link appropriate for the message
of your social media post? Is it to a too-
generic page, rather than the specific
subject matter of your post?
• Is your hashtag usage appropriate? Will
your use of a hashtag make your post
part of a bigger conversation? Is your
hashtag only used by you as a branding
element?
28. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Another way to look at this:
Can anything be added or
removed to make the
message stronger to your
audience?
29. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
HOW HAVE WE MADE THIS WORK?
30. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Make Conversations Happen
• For the rollout of the President’s FY2016
budget, instead of a typical news conference,
the NASA administrator gave a “State of the
Agency” address at NASA’s Kennedy Space
Center.
• Remarks served as internal and external
reminders of the progress made and the
exciting work ahead on an integrated agency-
led exploration initiative that secures
America’s leadership in space.
National Aeronautics and Space Administration
31. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Work With Influencers
• Aboard the International Space Station, NASA
astronaut Scott Kelly fielded questions from
YouTube creators who sent in video questions
asking about aspects of his Year In Space.
– Hank Green from Vlogbrothers
– Louis from FunForLouis
– Emily Graslie at the Brain Scoop
– Kyle Hill from the Nerdist
– Henry Reich from MinutePhysics
– Destin from Smarter Every Day
– Michael from VSauce
National Aeronautics and Space Administration
32. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We’re Structuring Content Around Themes
• By creating story arcs around content
and having all of our social media
accounts join the same conversation,
we can harness the power of the
community to connect the dots on the
work we are doing daily.
National Aeronautics and Space Administration
33. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We’re Leveraging Pop Culture: 2nd Screen
National Aeronautics and Space Administration
34. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We’re Exploring New Platforms
National Aeronautics and Space Administration
35. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We’re Exploring New Storytelling
National Aeronautics and Space Administration
Average
People
Reached:
1.8-2.2
million
36. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Make Smart Partnerships
37. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Seek to be in the Moment
38. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Play In Pop Culture
39. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Want to be Relevant
40. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Share Our Bad Days
41. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Share Our Bad Days
42. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Share Our Good Days
43. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Trend
Topics about the
mission trended on
both July 14 and 15
on Twitter and
Facebook
44. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Answer When You #askNASA
REDDIT AMA
• Over 2,800 questions in 90 minutes
• #14 top Reddit AMA’s of all time on the
site; Most popular NASA Reddit AMA ever
• Was the #1 item on all of reddit.com on
July 14
• Team of 5 experts gave 107 answers
• 8,705,379 subscribers to the AMA
subreddit
FACEBOOK Q&A
• Had 6 experts provide 138 answers in 60
minutes
• Received 3,609 questions
• Total Facebook Q&A reach: 1,395,200
TWEETCHAT
• 2 experts provided 63 answers in 45
minutes
• 1,200 #askNASA questions asked by
Twitter users
45. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Also Answer From Space
Astronaut Scott Kelly on the
International Space Station
took questions from his
social media followers during
his Year in Space
46. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Invite Our Followers In
47. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Build Compelling In-Person Events
Provide memorable & dynamic experiences with:
National Aeronautics and Space Administration
Access & settings with unique
national facilities
Connections Between
Virtual & IRL
Information and Content
Speakers
(More Mid-level & Junior)
48. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
We Create Brand Ambassadors
Event participants come from
local communities and go
home sharing NASA content
within their circles of influence
Converts casual space
enthusiasts into
collaborators who want to
share what NASA is doing
National Aeronautics and Space Administration
49. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Things to Think About
• It’s easy to be a trending topic – how do you
ensure conversation is not a flash in the pan?
– Topical accounts help continue relevant conversation
• Images & Video last longer than text
– Updates are often fleeting, but visuals often sustain
themselves in peoples news feeds
• Be strategic
– How does this social media post help further NASA’s
messages/story? What does it contribute?
50. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Geographic Events
• Remember, most of your social media
audience isn’t local and can’t get to things
• Is there a virtual component that is streamed
or is the same info available at an
informational site we can direct audience to?
• Think: How do I portray this same
exhibit/presentation content online? Don’t
cause a FOMO moment
51. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Think Visual
• Ensure it’s posted in high resolution on a NASA
website
• Post using a link back to that website so everyone
can download the large copy
• Ensure the first 30 words of a caption are clever
and make people want to know more & keep
reading the caption
• If extreme vertical, be aware that many social
sites will chop the top and bottom off upon
upload
52. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Video Is Now King on Social Media
National Aeronautics and Space Administration
All these social media platforms now
support uploading/on-demand video
directly and amplify native video
over embedded links
53. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Video Thinkers
• Think Mobile: These days, more social media posts are viewed on the
three-inch screen than on a computer. How will this look on a 3 inch
screen?
• Think Short and Tight: Videos with higher numbers of views are rather
short. Attention Spans are short. Will people start watching and tune out
before I tell them what I want them to know?
• Think Muted: More than two-thirds of video watched on social media
never has the sound turned on. Is the video at least closed captioned to be
508 compliant? Is all the information being talked about on audio also
available visually?
• Think About the Start: Video starts automatically playing in peoples
timelines on Facebook & Twitter. The first 10 seconds are the most critical
of a video and should be extremely visually compelling – not bumpers,
logos, talking heads. If scrolling through a feed with material from lots of
accounts, what would make you stop & watch?
• Think Inside the Box: Are all of your titles and captions going to be
readable on a small screen? On Instagram, will it all fit inside of a square?
59. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Where we are going with social…
• Adding more opportunities for online engagement activities
• Evaluating new platforms and tools to engage new audiences on
• Creating more of internal social media trainings & skill-building
opportunities for our practitioners
• More integration of social media with traditional media activities
• Measuring our effectiveness through analytics of events and
campaigns
• Continuing to improve the quality of social media messaging from
all levels of NASA
• Engaging new audiences in new ways
National Aeronautics and Space Administration
60. National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Jason Townsend
NASA Digital Team
jason.c.townsend@nasa.gov
Your Title Here 60