https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
How to Fail and Succeed in Social Media MarketingRade Tampubolon
This is my presentation on the Social Media Marketing seminar at IDS, Jakarta on 3 October 2015 (http://www.idseducation.com/events/open-house-ids-seminar-how-to-fail-succeed-in-social-media-marketing/)
Reach me out on Twitter @radiculouz or rade@sociabuzz.com
Role Of Social Media In Contemporary MarketingIsman Tanuri
A literature review on how social media can affect or assist in contemporary marketing. Written and submitted for my BA (Hons) Marketing Management program's final project.
Appreciate your reviews and comments.
Update 10/12: Received a Distinction grade for overall Final Year Project, including this component.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
people use social media on a 24/7 basis. brands mostly follow an ad hoc approach.
as a result, there is too much interruption.
marketing activities do not match this social environment and its rules of engagement, nor do they use it to its full potential.
together with hyves, the largest social network of the netherlands, i developed a model that explains how brands can structurally apply social techniques and embed these in their organization.
with this presentation, i hope to inspire them to starting using the new, social infrastructure more fundamentally by adding value instead of interruption.
ingmar de lange
Johnson's baby grandparents day campaign case studySocial Samosa
This Grandparents Day which was on the 7th of September we at Johnson’s baby wanted to remind parents of the role their grandparents have played in their lives and encourage them to facilitate their children to spend more time with their grandparents. Theirs is a love like no other!
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. Examples of social mediaINTRODUCTION
Social media “describes a variety of new sources of
online information that are created, initiated,
circulated and used by consumers intent on
educating each other about products, brands,
services, personalities, and issues”.
Social Media Marketing 2015 by Moore Corporation
Social media are also referred to as Web 2.0, consumer-
generated media, citizen media and new media.
Quirk eMarketing, 2015
Social network (Facebook)
Content creation/Social Streaming (Youtube)
Social Forum (Tinhte)
Social customer services (Firm’s community)
SOCIAL MEDIA MAJOR CHANELS
Social Media
Blackshow & Nazzaro, 2004
o Social networking sites (MySpace, Facebook, Faceparty)
o Creativity works sharing sites:
o Video sharing sites (YouTube)
o Photo sharing sites (Flickr)
o Music sharing sites (Jamendo.com)
o Content sharing combined with assistance (Piczo.com)
o General intellectual property sharing sites (Creative Commons)
o User-sponsored blogs (The Unofficial Apple Weblog, Cnet.com)
o Company-sponsored websites/blogs (Apple.com, P&G’s Vocalpoint)
o Company-sponsored cause/help sites (Dove’s Campaign for Real Beauty,
click2quit.com)
o Invitation-only social networks (ASmallWorld.net)
o Business networking sites (LinkedIn)
o Collaborative websites (Wikipedia) Virtual worlds (Second Life)
o Commerce communities (eBay, Amazon.com, Craig’s List, iStockphoto,
Threadless.com)
o Podcasts (‘‘For Immediate Release: The Hobson and Holtz Report’’) News
delivery sites (Current TV)
o Educational materials sharing (MIT OpenCourseWare, MERLOT)
o Open Source Software communities (Mozilla’s spreadfirefox.com,
Linux.org)
o Social bookmarking sites allowing users to recommend online news
stories, music, videos, etc. (Digg, del.icio.us, Newsvine, Mixx it, Reddit)
Blackshow & Nazzaro, 2004
4. Social networking sites such as Facebook, MySpace and
LinkedIn allow users to create personal profiles and then
interact with their connections by sharing media, sending
messages and blogging.
YouTube may be the first content-creation (sharing) site that
comes to mind, but users share images, audio and other
media, too. Content creations site include image, audio,
video and blog/microblog..
Key trends & number 2015
o 1:4 (28%) minutes spent on the internet is on a social
network (and content creation).
o people now have accounts on 5.39 social networks and
are actively using 2.75 of them.
o Facebook still has the most members (82%) and active
users (42%)
o Facebook is the “coolest” platform for Internet users.
Youtube is the “coolest” platform for teens, Instagram is
the second.
> 1.5 BILLION SOCIAL NETWORK USERS GLOBALLY 2015 Monthly active users
Simply Measured, Aug 2015.
GROWTH IN ACTIVE USERS DURING LAST YEAR
Global Web Index, Q1, 2015
Social Network & Content Creation
Social Media Marketing 2015 by Moore Corporation
5. VIETNAMESE ON FACEBOOK 2015
Vietnamese Facebook users spend more time on the network
than any other website every month. They spend about 2.5
hours on the platform every day. This is equivalent to twice
the amount of time they spend on TV and at least one hour
more than activities on other media.
Number of Facebook User by time
Moore Corp, Mar 2015.
Facebook in Viet Nam
TNS, Fer 2015.
6. PROMOTION ROLES OF SOCIAL MEDIA
Social media has two interrelated promotional roles in the
marketplace.
o enables companies to talk to their customers
o enables customers to talk to one another (new
communication)
Social media also enables customers to talk to companies,
however, this role is market research-related rather than
promotion-related.
“Conventional marketing wisdom has long held
that a dissatisfied customer tells 10 people. But that
is out of date. In the new age of social media, he or
she has the tools to tell 10 million consumers
virtually overnight”.
Gillin, The new Influencers, 2007
Social Media’s hybrid role in Promotion mix
But that is out of day!
Example: Starbucks Employee
Social Media Marketing 2015 by Moore Corporation
THINKING ABOUT COMMUNICATION PROCESS
Traditional: the content, frequency, timing, and medium of
communication are dictated by firm (and paid agents, such as
ads agency).
New: information about products and services also originates
in the marketplaces. This information is based on the
experience of individual consumers.
8. DEFINITION
Occurs when a product’s customers create and disseminate online
ideas about product – text, video, photo, or music.
3 key characteristics:
o Contribution by users of product
o Creative in nature
o Posted online/accessible
Trust in advertising – Global consumers
Nielsen, 2013
o 84% of customers trust recommendations from people they
know
o 68% trust consumer opinions posted online
o 62% trust ads on TV
o 48% trust ads on Social networks
o 42% trust online banner ads
o 37% trust text ads on mobile phones
USER GENERATED CONTENT
Social Media Marketing 2015 by Moore Corporation
What motivates consumers to write a product review?
Benefits of UGC
o Low cost promotion – Product sale – Keep content fresh
10. Marketing Strategy
Production Orientation
(Product-centric)
Marketing Orientation
(Customer-centric)
Experience Orientation
Persuade customer to want what
firm has
Persuade firm offer what the
customer wants
Manage customer’s entire
experience with firm
Generic Product
Differentiated
Product/service
Experiential value
Lowest cost
Customer knowledge
Quality & Service
Customer as co-creator of
value
Competitive Advantage
Market Offers
Market share
Customer share
Customer loyalty
Buzz, W-o-m, Referrals
Profitability Drivers
Social Media Marketing 2015 by Moore Corporation
11. Introduction
Social Media Marketing (SMM) is the way of promoting a website,
brand or business by interacting with or attracting the interest of
current or prospective customers through the channels of social
media.
SMM is primarily internet-based but has similarities with non-
internet-based, marketing methods like word of mouth marketing.
Social Media Marketing 2015 by Moore Corporation
Social Media Marketing
Online Social Communication
The basic function of marketing promotion has
changed. It is no longer enough to simply grab
attention, you need to be able to hold attention
and that’s where social strategy comes in.
Greg Satell, Fobes.comSaravanakumar, Life Science Journal
Some of the ways social media marketing can improve your
business: brand recognition, brand loyalty, reach/conversion,
inbound traffic, cost efficiencies, SEO, customer exp., and
customer insight.
A Mistake
Most managers still consider social media
applications as “just another” traditional marketing
communications vehicle. That is a mistake. The
social media environment is largely consumer- —
not marketer- — controlled.
Donna L.Hoffman, MIT Sloan Management Review
Kotler and Amstrong, Principles of Marketing
Marketers can engage in online communities in
two ways: They can participate in existing Web
communities or they can set up their own.
Jayson Demers, Forbes.com
12. Social Media
Marketing
Social Media Marketing
o Increase Revenue
o Cost efficiencies
o Innovation
Attract and retain target
customers…:
o Lead/Sales
o Customer Investment
Business Goals Social media Goals
o Personal channels
o UGC
o Buzz
o Non-personal channels
o SM channels
o Advertising
o Public relations
o Direct marketing
o Sales promotion
o Personal selling
Communication channels Tools (Promotion mix)
Moore Corp, Aug 2015.
Social Media Marketing 2015 by Moore Corporation
13. STAGE OF SOCIAL MEDIA MARKETING 2015
Social media is integrated closely with many other marketing
activities, and its share of attention, budget, and staffing needs
is only continuing to grow.
71% of social marketers said that brand awareness
is their number one goal.
Simply Measured, Aug 2015.
Adoption
YouTube is used by 100% of the top brands in the world, with
Twitter and Facebook close behind.
Simply Measured, Aug 2015.
Challenge
60% of social media marketers say showing ROI is their greatest
challenge.
Simply Measured, Aug 2015.
The stage of the Social Media Organization
Simply Measured, Aug 2015.
Stage of Social Media Marketing 2015
Top 3 goals of social marketers
Social Media Marketing 2015 by Moore Corporation
14. Social Media Marketing Activities
Listening and manage reputation
(Amazon Kindle)
Community management
(Nike+, Toyota Forum)
Support and customer service
(BT, Dell, Amazon, HSBC)
Search engine optimization
Advertising and Buzz marketing
(Warby Parker Home Try-on)
Sales and lead generation
Insights and research
Communication and outreach
(Coca-cola, Metro)
Affiliates marketing
Social Media Marketing 2015 by Moore Corporation
Relationship marketing
19. BUSINESS Goals
Define exactly what you want to do
o Increase sale
o Cost efficiencies
o Product development
o Market research
MARKETING Goals
o Reach
o Conversation
o Retention
o Trust
SOCIAL MEDIA Goals
o Awareness
o Engagement
o Lead/sale
o W-o-M
SOCIAL MEDIA TACTICS
o Social listening &
feedback
o Build an Online
community
o Viral contents/contest
o Sponsored posts & ads
Example
Increase sale
Increase Reach
Increase Advertising
Sponsored post (Viral cont.)
WHY?
WHY?
WHY?
Social Media Marketing 2015 by Moore Corporation
20. SOCIAL MEDIA ANALYTICS - PLANNING
Social analytics is a critical step in the social marketing process,
allowing marketers to plan and measure the actions they take to
execute on their social strategy.
Social Media Marketing 2015 by Moore Corporation
Listen and Analysis
Audience Analysis = Behavior + Demographic
Audience analysis is the process of profiling, segmenting, and
grouping people by demographics, interests, and behaviors.
Conversation analysis = Volume + Sentiment + Relevance +Influence
Conversation analysis is the process of identifying and
understanding conversations surrounding your brand, specific
topics, or any selected area of interest.
Competitive Analysis = Industry Competitors + Main Competitors
Competitive analysis is the process of looking at specific
companies within a chosen industry or segment, focusing on
competitor activity, benchmarks, and tactics to gain critical
strategic insight.
21. SOCIAL MEDIA LISTENING
A good first step to understanding the landscape is to listen.
Social Media Marketing 2015 by Moore Corporation
Listen and Analysis
ANALYSIS OUTCOME: SHOULD INCLUDE
Online monitoring services such as BuzzMetric (buzzmetric.vn) or
Younet (www.younet.vn) can help you with the listening part of
your planning, but in the early stages you may want to start with
free tools such as Google Alerts (www.google.com/alerts).
Benefits of Social Media Listening
o Market understand
o Brand mention
o Influencer identification
o Partner development
o Content and campaign ideas
o Product and service development
Dave Chaffey & PR Smith, 2013
Quirk eMarketing, 2015
Facebook Analysis services such as Datasection
(Datasection.com.vn) or FanpageKarma (Fanpagekarma.com) can
help you understand facebook fanpages and fans.
o A list of the social channels and platforms your brand
should be in.
o Non-official groups or communities that already exist,
which may have been created by fans.
o An overview of the existing conversation (volume,
frequency and sentiment)
o An overview of what your competitors are doing in
this space.
o A list of potential brand evangelists and influencers in
your industry.
23. Listen and Analysis
Share of Voice
Sentiment
Sources by mentions
Positive and Negative Feedback
Younet , Report sample 2015
Social Media Marketing 2015 by Moore Corporation
25. Keep in mind
Your Goals are the desired outcome of your social media strategy.
These should be based within the context of your marketing and
business challenges.
Firstly, you need to address how you will use social media for your
organization. You then need to set Goals for each of those.
To make them tangible and measurable, establish key
performance indicators (KPIs) for your Goals, with benchmarks
and targets where appropriate.
Social Media Marketing 2015 by Moore Corporation
Set Social Media Goals and KPI
Major Social Media Marketing Goals
o Awareness
o Engagement
o Lead/sale
o W-o-M
Your social media goals and resulting strategies must align with
your platforms. Some fan bases are primarily on Twitter, others on
Facebook, Pinterest or Instagram. Find where your audience
spends their time so you can position your plan to be successful.
o Who are they?
o What social media platform(s) do they prefer?
o How much time do they spend on social media?
o What mind set are they in when they are
spending time on those social platforms?
No matter what your company sells, you have to start by examining your
target market.
Melissa Leiter, 2014
Social media major Goals: awareness, engagement, and word-of-
mouth.
WHY IS IT IMPORTANT TO DETERMINE THE RIGHT PLATFORMS
27. INTRODUCTION
Once you have a clear idea of what you want, you can begin
compiling an action plan to get there.
Quirk eMarketing, 2015
You will need to:
Quirk eMarketing, 2015
Create an action plan
THE SOCIAL MEDIA CHECKLIST
o Decide on the roles and responsibilities of the
project team and other stakeholders.
o Determine what social media tools you will make
use of.
o Commit to a frequency and volume of activity, as
well as how quickly you will respond.
o Develop a conversation plan.
o Create tone of voice guidelines, frequently asked
questions, community guidelines and content
plans.
Social Media Marketing 2015 by Moore Corporation
28. COMMUNITY GUIDELINE
Quirk eMarketing, 2015
Create an action plan
THE SOCIAL MEDIA RESPONSE CHECKLIST
Quirk eMarketing, 2015
Social Media Marketing 2015 by Moore Corporation
29. SOCIAL MEDIA MEASUREMENT
Social media measurement involves understanding the
relationship between our brand activities, audience engagement
and business results.
Social Media Marketing 2015 by Moore Corporation
Social Media Measurement
Brand Activities
Including campaign execution, posting volume and frequency,
content type/attributes, network distribution, and audience
targeting.
Audience Engagement
The analysis of how your brand activities and earned media are
received, interacted with, and amplified by your audience.
Business Results
Brand loyalty and customer lifetime value, and business outcomes
like revenue and sales.
31. Returns from social media investments will not always be
measured in dollars, but also in customer behaviors
(consumer investments) tied to particular social media
applications.
The narrow focus ignores more qualitative Goals — such as
the value of a tweet about a brand — that flow from the
unique capabilities of the Internet and have no obvious
analogues with traditional media metrics.
Strategic options for social media measurement
TURNING YOUR THINKING UPSIDE DOWN
Follow Your Goals
Simply Measured, Aug 2015.
Donna L.Hoffman, MIT Sloan Management Review
Measure Social Media ROI
o Lead generation/Sales
o Customer Investment
Donna L.Hoffman, MIT Sloan Management Review
Moorman, Forbes.com
ROI (%) = (Net profit / Marketing Costs) × 100.
By 2013, only 9% of marketers were using this ROI
metrics, down from 17% by 2010.
The Death of social ROI
Social Media Marketing 2015 by Moore Corporation
32. Lipton – Refresh a Snap
Social Media Marketing 2015 by Moore Corporation