Russ Merz, Ph.D., profile picture

Russ Merz, Ph.D.

16 Slideshow
Sort by
Building Digital Marketing Measurement Systems
byRuss Merz, Ph.D.
 
Cultural Values and Digital Brand Engagement: A Transnational Exploratory Analysis
byRuss Merz, Ph.D.
 
The Relationship of Language and Development Level to User Satisfaction for a Global Website
byRuss Merz, Ph.D.
 
Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model
byRuss Merz, Ph.D.
 
An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website
byRuss Merz, Ph.D.
 
The Predictive Effects of Communication and Search Quality on Behavioral Intentions for a Global Commercial Website: The Contextual Influences of Culture, Brand Knowledge and Task
byRuss Merz, Ph.D.
 
A Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on e-Retailer Websites
byRuss Merz, Ph.D.
 
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Business Value
byRuss Merz, Ph.D.