This 4-phase social media strategy document outlines how executives can build their personal brand on LinkedIn. Phase 1 involves optimizing profiles for visibility. Phase 2 focuses on broadening reach and personal branding by engaging in industry discussions and joining relevant groups. Phase 3 details a monthly social posting plan starting with industry news and transitioning to original content. Phase 4 discusses distributing content through groups, Slideshare, and partner programs. The results section shows strong engagement metrics for 6 health executives since implementing this strategy.
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
LinkedIn is an essential social media platform for your business. This Presentation will help you in understanding basics of LinkedIn Marketing and the importance of it in today's digital marketing arena.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
LinkedIn is an essential social media platform for your business. This Presentation will help you in understanding basics of LinkedIn Marketing and the importance of it in today's digital marketing arena.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
With so many changes taking place on Facebook one would assume that groups are no longer effective, but this is the one thing that has been a mainstay, and can actually help bring in new Fans.
Think of Facebook groups as your business’s back end friend that brings the network’s professional contacts to you.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!
With so many changes taking place on Facebook one would assume that groups are no longer effective, but this is the one thing that has been a mainstay, and can actually help bring in new Fans.
Think of Facebook groups as your business’s back end friend that brings the network’s professional contacts to you.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Social Media do's and don'ts Southwater Business ShowPete_Waller
Presentation on the do's and don'ts of Social Media for Business given at the Southwater Business Show on 18th September 2011 by Pete Waller Digital Marketing Consultant from WSI4BusinessSuccess.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
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Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
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Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
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About PMI Silver Spring Chapter
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The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
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Social Media Strategy for Executives | Marissa Crandell Portfolio
1. PREPARED BY MARISSA CRANDELL
Social Media Strategy
for Executives
HOW EXECUTIVES CAN BUILD A BRAND ON SOCIAL MEDIA
2. PHASE 1:
PROFILE OPTIMIZATION
SOCIAL OBJECTIVE
Editing profiles for increased visibility.
Headline (appears directly below your name): highly visible and searchable; include valuable keywords that your target audience often uses.
Create vanity URL
Contact information: add company website and work email
Summary: write in first person, further expand on broader experience, success stories, professional goals/objectives, integrate popular industry keywords
Job Experience: this should mirror a resume; embed a branded video into your specific job description to give more context into what your employer does.
vanity URL
company website
headline
3. PHASE 2:
CREATE A PERSONAL BRAND
SOCIAL OBJECTIVE
Broaden reach and create your personal brand.
Increase credibility by partaking in relevant social
discussions.
Follow hashtags relevant to your industry and your
personal interests to curate your timeline with relevant
content you may want to engage with.
Join Linkedin Groups: narrow down a core set of groups
you want prospects to recognize you in.
Company pages are forbidden to join groups.
Share original content (Linkedin Pulse articles, tips, expert
advice, etc.) to relevant groups to increase impressions.
It's the perfect environment to share original content, while
still representing the brand/employer.
headline
Linkedin Group
Starting the conversation
4. PHASE 3:
SOCIAL POSTING
SOCIAL OBJECTIVE
Social post creation:
MONTH 1: news articles relevant to target audience
MONTH 2: transition from news articles into original posts and branded content
Industry News Articles:
Trending, credible articles that would be of interest to target audience
Important action to maintain personal brand
Tag publication and writer/reporter/contributor for increased visibility
Linkedin Pulse articles:
Longer form of social media content (think personal blog posts)
Creates thought-leadership, while remaining connected to the brand/employer
This content re-purposes larger, marketing materials (i.e. webinars) into smaller, bite-
size pieces.
Hyperlink keywords to tsys.com and/or other owned Linkedin Pulse articles.
Always include a call-to-action that ties back to a marketing/business objective.
All social posts promoting Linkedin Pulse articles should included a branded hashtag or
mention of the brand.
Thought-Leadership Videos:
#1 Engaging Videos: would you rather?, office tours, Q&A, etc.
#2 Informative/Educational Videos: Numbered, quick tips, secrets revealed, etc.
headline
Linkedin Group
6. PHASE 4:
SOCIAL DISTRIBUTION
SOCIAL OBJECTIVE
Linkedin Groups: share original Linkedin Pulse articles to groups to
increase views (and thought-leadership)
Slideshare: turn webinar powerpoints and whitepaper PDFs into
slideshares that can be shared on social and even embedded into
websites and blogs
Content/Social partner programs: create teaser posts on partner's blog
to illicit Linkedin Pulse article/blog views
7. RESULTS
Since September 2018, I have managed the social strategy behind 6 health executives, resulting in...
Social impressions: 78,838
Social engagements (likes, comments, shares): 1,579
Profile views: 1,284
Website sessions: 61
September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019
15,000
10,000
5,000
0
