The document outlines a social media plan to increase brand awareness for ETA Transact, a tradeshow happening from April 2 to May 3, 2019. The plan has three tactics: 1) Form relationships with Transact and its attendees on social media using official hashtags and tags. 2) Create an engaging mix of media like images, polls, articles and videos. 3) Leverage an executive's personal LinkedIn account to echo brand messaging and share ETA blog content to engage attendees. The plan aims to boost impressions and engagements among Transact attendees and payments professionals.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
Using social media to learn from conferencesSue Beckingham
Using social media to learn from conferences - infographic poster
Beckingham, S. (2018) Using Social Media to Learn from Conferences. In C. Popovic. (Ed.) Learning from Academic Conferences, Leiden: Brill | Sense.
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
Well planned content is vital to both B2B & B2C companies. With detailed & easy to use insights, brands can improve their content strategies & grab eyeballs on social media. My Socialtools, a global app for Publicis Groupe and their clients helps us evaluate the performance of a brand with the help of charts and also customized dashboards of charts, for single or competitive brand evaluation.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
Using social media to learn from conferencesSue Beckingham
Using social media to learn from conferences - infographic poster
Beckingham, S. (2018) Using Social Media to Learn from Conferences. In C. Popovic. (Ed.) Learning from Academic Conferences, Leiden: Brill | Sense.
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
Well planned content is vital to both B2B & B2C companies. With detailed & easy to use insights, brands can improve their content strategies & grab eyeballs on social media. My Socialtools, a global app for Publicis Groupe and their clients helps us evaluate the performance of a brand with the help of charts and also customized dashboards of charts, for single or competitive brand evaluation.
IRJET-Applications Of Social Media Analytics In Designing An Effective Market...IRJET Journal
Adarsh A, Astha Bhawsinka, Anuja Thakur "Applications Of Social Media Analytics In Designing An Effective Marketing Strategy.", International Research Journal of Engineering and Technology (IRJET), Vol2,issue-01 March 2015. e-ISSN:2395-0056, p-ISSN:2395-0072. www.irjet.net
Abstract
Social Media Analytics (SMA) is the emerging technique by which one can extract information from the unstructured data taken from various social media platforms to improve business, marketing, sales, etc. Social media is not just a marketing media, it has multiple touch-points in an organization such as customer service, sales, and human resource management. By using this information companies can keep proactive watch on the market sentiments and take preventive and corrective actions in real-time to boost their brand image, and therein, keep ahead of competition by winning customer loyalty. The detailed research analysis in marketing context using SMA is not evident in the literature, and also the results revealed that the effectiveness of marketing strategy can be increased exponentially by using SMA. This paper explains how SMA can be used at each stage to design an effective marketing strategy
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Social media marketing is a dynamic and influential digital strategy that leverages various social media platforms to promote products, services, or brands. Through strategic content creation, engagement, and advertising, businesses harness the power of social networks to connect with their target audience, build brand awareness, and drive traffic to their websites. This form of marketing emphasizes interaction and relationship-building, enabling companies to stay relevant in a constantly evolving digital landscape while fostering customer loyalty and amplifying their online presence.
We made it - Communication Agency PresentationPierre Herubel
Contact : wmi.bangkok@gmail.com
Content strategy refers to the management of
useful, usable content for media. We help you
reach your marketing goals with 1.content
strategy, 2.content creation and 3.content
diffusion. For that, we team up with talented
freelancers and artists to meet your specific
needs. We use latest technology but our human
project manager follow you from A to Z.
This is a presentation I developed and delivered at a conference called 'THE FUTURE OF SOCIAL MEDIA MARKETING STRATEGY: PREPARING FOR THE 2019 SOCIAL SHIFT' in August 2019 in Melbourne, Australia. It covers:
- Taking a look back, to look forwards with your social media –
reflecting on the past 10 years of working in social media, and
how to use your social media data to plan your social media
future
- Establishing where your organisation sits on the social
media spectrum – benchmarks, growth rates, industry trends
- Getting super clear on where you want to go in the future
with your social and what it will take to get there
- The analytics, reporting and dashboard software you could
be using to measure your journey – what’s possible
The slides are quite visual based and the value was in the information shared verbally but I hope this piques some interest.
Exploring the impact of social media marketing.pdfPRIYASAGIG
Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.
Mastering the Art of Social Media Strategy_ Unleashing the Power of ARKTOP's ...ARKTOP Marketing Agency
However, creating an effective social media strategy services a deep understanding of the ever-evolving landscape and the right expertise. It is where ARKTOP's exceptional social media strategy services come into play, enabling businesses to maximize their online presence and achieve remarkable results.
Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It includes various online channels and strategies to connect with customers where they spend much of their time: online. Digital marketing is crucial in today's business world, as it allows companies to reach their target audience effectively and measure the success of their campaigns with data-driven insights. Here are some key components and strategies within digital marketing
We design and develop all types of varied Websites from Dynamic to E-Commerce and promote your Business to the highest Rank with alternative ways of Digital Marketing including SEO/SMO/PPC .
more info
email - paikasofttechnologies2020@gmail.com
phone no. - +91 7217643571
website URL - www.paikasofttechnologies.in
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
Trendvertising Handbook 2021 - Mango DigitalMango Digital
Trendvertising (Trend + Advertising) is Mango Digital's creativity methodology. By using Trendvertising, Mango Digital is able to create great viral communications campaigns and become hot topics, hot trends that consumers talk about.
To measure this methodology, Mango Digital and YouNet Media created SocialTrend (a dashboard displaying daily hot topics via social listening tools sifting social media channels including Facebook, TikTok, etc.) Blog, Forum..., and categorized into five passion points Vietnamese consumers are always interested in: Movies, Music, Eating, Social News, Sports and Social Slang.
IRJET-Applications Of Social Media Analytics In Designing An Effective Market...IRJET Journal
Adarsh A, Astha Bhawsinka, Anuja Thakur "Applications Of Social Media Analytics In Designing An Effective Marketing Strategy.", International Research Journal of Engineering and Technology (IRJET), Vol2,issue-01 March 2015. e-ISSN:2395-0056, p-ISSN:2395-0072. www.irjet.net
Abstract
Social Media Analytics (SMA) is the emerging technique by which one can extract information from the unstructured data taken from various social media platforms to improve business, marketing, sales, etc. Social media is not just a marketing media, it has multiple touch-points in an organization such as customer service, sales, and human resource management. By using this information companies can keep proactive watch on the market sentiments and take preventive and corrective actions in real-time to boost their brand image, and therein, keep ahead of competition by winning customer loyalty. The detailed research analysis in marketing context using SMA is not evident in the literature, and also the results revealed that the effectiveness of marketing strategy can be increased exponentially by using SMA. This paper explains how SMA can be used at each stage to design an effective marketing strategy
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Social media marketing is a dynamic and influential digital strategy that leverages various social media platforms to promote products, services, or brands. Through strategic content creation, engagement, and advertising, businesses harness the power of social networks to connect with their target audience, build brand awareness, and drive traffic to their websites. This form of marketing emphasizes interaction and relationship-building, enabling companies to stay relevant in a constantly evolving digital landscape while fostering customer loyalty and amplifying their online presence.
We made it - Communication Agency PresentationPierre Herubel
Contact : wmi.bangkok@gmail.com
Content strategy refers to the management of
useful, usable content for media. We help you
reach your marketing goals with 1.content
strategy, 2.content creation and 3.content
diffusion. For that, we team up with talented
freelancers and artists to meet your specific
needs. We use latest technology but our human
project manager follow you from A to Z.
This is a presentation I developed and delivered at a conference called 'THE FUTURE OF SOCIAL MEDIA MARKETING STRATEGY: PREPARING FOR THE 2019 SOCIAL SHIFT' in August 2019 in Melbourne, Australia. It covers:
- Taking a look back, to look forwards with your social media –
reflecting on the past 10 years of working in social media, and
how to use your social media data to plan your social media
future
- Establishing where your organisation sits on the social
media spectrum – benchmarks, growth rates, industry trends
- Getting super clear on where you want to go in the future
with your social and what it will take to get there
- The analytics, reporting and dashboard software you could
be using to measure your journey – what’s possible
The slides are quite visual based and the value was in the information shared verbally but I hope this piques some interest.
Exploring the impact of social media marketing.pdfPRIYASAGIG
Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.
Mastering the Art of Social Media Strategy_ Unleashing the Power of ARKTOP's ...ARKTOP Marketing Agency
However, creating an effective social media strategy services a deep understanding of the ever-evolving landscape and the right expertise. It is where ARKTOP's exceptional social media strategy services come into play, enabling businesses to maximize their online presence and achieve remarkable results.
Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It includes various online channels and strategies to connect with customers where they spend much of their time: online. Digital marketing is crucial in today's business world, as it allows companies to reach their target audience effectively and measure the success of their campaigns with data-driven insights. Here are some key components and strategies within digital marketing
We design and develop all types of varied Websites from Dynamic to E-Commerce and promote your Business to the highest Rank with alternative ways of Digital Marketing including SEO/SMO/PPC .
more info
email - paikasofttechnologies2020@gmail.com
phone no. - +91 7217643571
website URL - www.paikasofttechnologies.in
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
Trendvertising Handbook 2021 - Mango DigitalMango Digital
Trendvertising (Trend + Advertising) is Mango Digital's creativity methodology. By using Trendvertising, Mango Digital is able to create great viral communications campaigns and become hot topics, hot trends that consumers talk about.
To measure this methodology, Mango Digital and YouNet Media created SocialTrend (a dashboard displaying daily hot topics via social listening tools sifting social media channels including Facebook, TikTok, etc.) Blog, Forum..., and categorized into five passion points Vietnamese consumers are always interested in: Movies, Music, Eating, Social News, Sports and Social Slang.
Similar to Tradeshow Coverage | Marissa Crandell Portfolio (20)
4 Times That McDonald's Killed it at Video MarketingMarissa Crandell
McDonald's is not only good at making delicious fast food, they are actually amazing at video marketing tactics as well. Here, we've collected 4 times McDonald's used video content to build trust between their brand & online community.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
1. PREPARED BY MARISSA CRANDELL
Tradeshow
Coverage
ETA TRANSACT 2019
APRIL 2-MAY 3, 2019
2. Increase (co) brand
awareness at
TRANSACT.
EXECUTIVE
SUMMARY
SOCIAL OBJECTIVE SOCIAL GOALS KPIS AUDIENCE TACTICS
Engage TRANSACT
attendees through
thoughtful social
media content and
messaging.
Impressions,
engagements
Secondary: booth traffic
Primary:
TRANSACT
attendees
Secondary: payments
professionals
#1 Form relationships
with TRANSACT
(and its attendees) on
social media.
#2 Create an engaging
media mix.
#3 Leverage
executive's personal
social media channels
to amplify messaging.
3. Tactic #1: Form relationship with ETA on social media.
TACTICS
STRATEGIES:
Use official event hashtag in all promotional posts (#ETATRANSACT, #TRANSACT19)
Tag event social accounts in all promotional posts (@electranassoc, @etatransact)
Be part of the pre-conversation, by sharing ETA's blog content to executive's social accounts
Tactic #2: Compile an engaging mix of media.
STRATEGIES:
Branded informative/social images, #QOTD content, Linkedin Pulse article, video, live streaming
Tactic #3: Leverage executive's personal social media channel.
STRATEGIES:
Use Philip McHugh's Linkedin
Echo brand messaging from a trusted, personal social media channel.
Share ETA blog content from Philip's Linkedin to add his unique PoV on popular tradeshow topics
Publish Linkedin Pulse article
Promote keynote via Linkedin live stream
