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Content Marketing - NASSCOM Marketing Masterclass
This document discusses the importance of content marketing and provides tips for creating presentations that generate views on SlideShare. It recommends making the headline attention-grabbing, optimizing for keywords, using visuals over text-heavy slides, being a thought leader on specific topics, sharing content widely, adding presentations to LinkedIn profiles, embedding links, and using analytics to measure what content resonates. It also describes how SlideShare Pro and networks can help convert views into business leads and avoid social media fragmentation.
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Content Marketing - NASSCOM Marketing Masterclass
- 1. Content Marketing The missingpiece in your Digital Marketing strategy Arpit Dhariwal Product Manager, SlideShare
- 2. The world’s largestcommunity for sharing presentations
- 3.
- 5. CHEAT SHEET for creatingAWESOME presentations and generating LOTS of views on your content
- 6. 1 Make theheadline count! This is your presentation’s ad, so be provocative and grab attention.
- 7. 2 Keyword optimizeyour presentations Add relevant keywords to description and your slides. Presentation transcript is indexed by the search engines
- 8. 3 Make itvisual People simply skim through the slides and don’t read it in detail
- 9. 4 Be athought leader There are zillions of presentations on broad topics.To stand out from the crowd talk about a specific topic
- 10. 5 Share, Shareand Share Squeeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog. Helps you get on the homepage and get lot of traction!
- 11. 6 Add SlideShareto your LinkedIn profile Embed your presentations on your personal LinkedIn profile for additional views and credibility
- 12. 7 Embed linksin your presentations Get creative with links embedded in your presentations. Use them to drive clicks to your other content or drive more sharing
- 13. Want to domore with your content? SlideShare Pro can be useful!
- 15. Use analytics tomeasure and discover what kind of content works for your audience Analytics
- 16. Let your presentationswork for you! Convert views into business Target geography for your lead campaign
- 17. Let your presentationswork for you! Convert views into business Collect business leads on your content Lead Generation
- 18. Avoid social mediafragmentation Create a powerful content hub on SlideShare
- 19. Avoid social mediafragmentation Create a powerful content hub on SlideShare Employees / Business Units can have separate SlideShare accounts which could be aggregated to the main network home Content can be aggregated under specific topics for easier access Company / personal branding Featured presentation box SlideShare Networks
- 20. Avoid social mediafragmentation Create a powerful content hub on SlideShare Blog Feed Twitter Feed Social Widgets Stock Widget LinkedIn Network Widget
- 21. Case Studies Power ofSlideShare!
- 22. Individuals / Startups MaheshMurthy, founder Pinstorm, getting 100K+ views on a single piece of content
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