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Small Business Saturday 2017 | Marissa Crandell Portfolio
1. PREPARED BY MARISSA CRANDELL
Small Business
Saturday 2017
SOCIAL MEDIA EXECUTIVE SUMMARY
2. Increase brand
awareness to
showcase our
commitment to
small business
merchants.
EXECUTIVE
SUMMARY
SOCIAL OBJECTIVE SOCIAL GOALS KPIS AUDIENCE
To entice and delight our
audience through
inspiring and engaging
content.
Primary: social
engagement,
impressions
Secondary: followers
& website visits
Supporters of small
businesses
TACTICS
Post store owners' stories
(with their picture)
Use a variety of media to increase
engagements (blog, images, video)
Use the hashtag
#SmallBusinessSaturday in posts
Tag businesses in social posts
Inform business owner participants
on post details and ask to engage