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Kickstart Your Social Strategy - Ecommerce and Social Media


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The industry treats “social media” as if it were a simple plugin for the online store. A social strategy is much more than simply acquiring Twitter and Facebook accounts. Social strategy is about real relationships with real people. In this upcoming webinar presented by social media experts from SingleFeed & FastPivot you’ll learn how to kick start your social media strategy.

At this year’s Yahoo! Merchant Summit, Matthew Ledford, President of FastPivot, shared with his audience inside-information on how specifically social media has worked miracles for many FastPivot clients. Take for example,’s 147,000 Facebook fans and’s unique balance of commerce and online community. In this webinar, Ledford will again reveal how exactly merchants should use these new social strategies to increase sales and improve ecommerce store ranking on Google and other search engine results.

Also, during this webinar, Brian Smith, CEO of SingleFeed, will be walking through the various options for selling products through Facebook. SingleFeed has created a simple way for merchants to leverage their Facebook fanpages to sell products. All you need is a Facebook fanpage, a Google Merchant Center data feed, and 5 minutes.

Kickstart Your Social Strategy - Ecommerce and Social Media

  1. 1. Matthew Ledford CEO, Founder, Kickstarting your Social Strategy Brian Smith CEO, Founder,
  2. 18. Selling Through Facebook [email_address] [email_address]
  3. 19. Before you start… <ul><li>Get the basics done: </li></ul><ul><ul><li>Do you have a great website with stellar customer service? </li></ul></ul><ul><ul><li>Do you have access to the right products/inventory? </li></ul></ul><ul><li>Online Marketing Basics: </li></ul><ul><li>Tracking/Analytics , SEO, PPC, Email, Affiliate, Data Feeds. </li></ul>
  4. 20. Data <ul><li>141MM uniques in US </li></ul><ul><li>500MM uniques worldwide </li></ul><ul><li>Aprx. 8% of time spent online is on Facebook (comScore) </li></ul><ul><li>Social networking site users spend 1.5x more online than the average internet user </li></ul><ul><li>The company says fans spend an additional $71.84 annually on consumer products than non-fans. They are also 41 percent more likely to recommend them and 28 percent more likely to continue using them. (Synapse) </li></ul><ul><li>Trends: Mobile. Email in decline. Conversations. </li></ul>
  5. 22. What should merchant do on Facebook? <ul><li>Set up a fanpage </li></ul><ul><li>Add a like button to your website </li></ul><ul><li>Engage your fans </li></ul><ul><li>Sell on Facebook/Sell through Facebook </li></ul>
  6. 23. Selling on Facebook vs. Selling through Facebook <ul><li>Where do you want the transaction to take place? </li></ul><ul><li>If consumers are on Facebook, let them transact there. </li></ul><ul><li>If you’ve spent time optimizing your website: email capture, checkout flow, cross-sell, upsell, etc., why lock consumers into a Facebook tab? </li></ul>
  7. 24. Selling on Facebook <ul><li>Alvenda (1800Flowers, Brooks Brothers) </li></ul><ul><li>Fluid Social (Jansport) </li></ul><ul><li>Payvment (lots of stores) </li></ul><ul><li> </li></ul>
  8. 25. Selling through Facebook <ul><li>Sortprice (Evogear) </li></ul><ul><li>Wishpot (Teavana) </li></ul><ul><li>Shoptab (Coca-Cola Store) </li></ul><ul><li>Ecommerce Platform </li></ul><ul><li>SingleFeed (QVC, Sierra Trading Post, Gun Dog Supply) </li></ul>
  9. 26. SingleFeed’s Solution <ul><li>Leverages your Google Merchant Center data feed! </li></ul><ul><li>Google Merchant Center single-user Accout </li></ul><ul><li>Facebook Fanpage </li></ul><ul><li>5mins </li></ul><ul><li>Free  possible affiliate fee in the future </li></ul><ul><li>Built on Google App Engine </li></ul>
  10. 30. SingleFeed FaceBook App Beta <ul><li>Setup in 5mins </li></ul><ul><li>Category filtering </li></ul><ul><li>Added Buy Button </li></ul><ul><li>Added Google Analytics tracking: </li></ul><ul><ul><li>utm_source=singlefeedsocial&utm_medium=facebookshop </li></ul></ul>
  11. 38. Future Enhancements <ul><li>More flexible tracking solutions </li></ul><ul><li>Ability to promote specific items (sale, promotion, seasonal, deal of the day, etc.) </li></ul><ul><li>Twitter integration </li></ul><ul><li>Whatever you want… </li></ul>
  12. 39. Sign up Now! <ul><li>Go to </li></ul><ul><li>Work with FastPivot & SingleFeed to improve your shopping engine results </li></ul><ul><li>Read more about shopping engines and ecommerce: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  13. 48. Matthew Ledford CEO, Founder, (888) 770-8883 Kickstarting your Social Strategy Brian Smith CEO, Founder, (800) 705-8852 Subscribe to our newsletter at