This document summarizes a presentation for shopping ads in Vietnam in 2018. It includes an agenda covering ecommerce trends in Vietnam, the Google Shopping Ads product roadmap, and how to set up shopping campaigns. Details are provided on the growth of ecommerce in Southeast Asia and Vietnam specifically. The presentation outlines Google Shopping Ads features and launch timeline in Vietnam. Merchants are advised on how to create product data feeds and shopping campaigns to participate in the beta launch.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
2016 Place Conf: O2O - Online to Offline and Back AgainLocalogy
How are location and offline data being monetized? This session will explore that question and how Mastercard transaction data help Chegg do more effective online targeting and retargeting.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
B2B B2C Marketing Strategies That Work for BothSilverpop
The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
2016 Place Conf: O2O - Online to Offline and Back AgainLocalogy
How are location and offline data being monetized? This session will explore that question and how Mastercard transaction data help Chegg do more effective online targeting and retargeting.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
B2B B2C Marketing Strategies That Work for BothSilverpop
The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
When it comes to investing in a holiday social strategy, you’ll want to consider leveraging campaigns across each platform that reach your target audience. For a holistic holiday strategy, discover opportunities to reach audiences (sometimes at lower costs) on Pinterest, Snapchat, and TikTok.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
Last-Minute Checklist for Your Ecommerce Site: Don't Miss Out on This Year's ...WP Engine
Tips from the pros at digital growth agency Coalition Technologies as they walk you through some oft-forgotten items to make sure you’re in great shape to capture those sales during the online holiday shopping season.
To watch on-demand webinar (and hear answers to questions from your peers), go to: https://hs.wpengine.com/webinar-last-minute-checklist-ecommerce
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Learn Adwords secrets from Google experts! This presentation, created by Google and National Positions, provides advanced Google Shopping strategies that will help you boost sales within 30 days. To learn more, visit http://www.nationalpositions.com/ or call 877.610.4760!
Q4 Product Advertising Strategy for Retail Brand Manufacturers & SuppliersTinuiti
How retail brands and suppliers should approach the holiday shopping season on Amazon and with other big box retailers like Costco, Best Buy, and Walmart.
Similar to Google Shopping ads for vietnam 2018 (20)
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
4. SEA internet e-Conomy (GMV, Gross Merchandise Value)
2017: Very happening year for Ecommerce in ASEAN
Source: Google-Temasek Report
SEA 2017 total
GVM: $50B
5.5B
10.9B
11. Confidential & Proprietary
Google already connects to life’s assistable moments
Google Photos
lets you search for
the right photos
Gmail
10% of people use
“Smart Reply” to
suggest short
responses on mobile
Google Translate
Over 1B translations
in 103 languages
daily
14. Confidential & Proprietary
Shopping Ads lead
with the strongest
user signal, intent
...and focus on
driving the metrics
merchants prioritize:
conversions, ROAS
and new users
19. Confidential & Proprietary
Google Shopping Ads Launch in Vietnam in 2018
● Visual, product based ads on Google.com.vn assist
users looking for specific items
● No need to write ads or choose keywords - just
upload a data feed of your products and the rest is
automatic
● Only pay when someone clicks on your ad, set a
daily budget cap to manage spend
● Measure success with online conversion tracking
● Ad ranking based on CPC bid, relevancy and
performance history
20. Confidential & Proprietary
Shopping ads show on mobile...
● Side-scroll carousel with up to 25 products
● Only shows on queries where Google can
show relevant products
● Can be more than one product from same
retailer
● Top 2 spots get up to 3x higher CTRs
21. Confidential & Proprietary
And on desktop
● Top: Side-scroll
carousel with up to
25 products
● Or right hand side
with up to 9 products
showing
22. Confidential & Proprietary
You can show both shopping and text ads together
+73%
+75%
+90% Visit a Website
+83% Make a Purchase
+77% Visit a Product Page
Add to Cart
Search for Brand
When a consumer is faced with both
Shopping & Text Ads...
...compared to only one type of ad
23. Confidential & Proprietary
Shopping Ads is a multi-feature launch roadmap
Sep Oct Nov Dec Jan Feb Mar Apr May Q3 Q4 2019
Merchants can
start planning for
feeds (or add any
missing
attributes to
existing DR feed)
Google
begins
briefing
advertisers
under NDA
Start taking first
feeds in
Merchant Center
(whitelisting
required)
Shopping Ads
showing to
more users
Merchants whitelisted to
create campaigns.
Shopping ads start
showing to a small % of
users
Shopping
Ads showing
to all users
Additional
shopping
features
24. Confidential & Proprietary
Shopping Ads on Google.vn will beta launch first
● We’ll start by showing Shopping
Ads to a small percentage of
Vietnamese users, then ramp up
gradually
● You can help us get to launch
faster by submitting your
inventory in a good quality data
feed, and creating a Shopping
Campaign, all during January and
early February
25. Confidential & Proprietary
Product Ratings and Shipping Annotation come next
Free Shipping
AnnotationProduct Ratings
● Shopping Ads have ‘Extensions’
so you can show value beyond
just price
● Product Ratings leverage Google
Customer Reviews ratings
(launching soon), 3rd party or
direct review feeds
● Free Shipping Annotation requires
shipping info in Merchant Centre
27. Confidential & Proprietary
Looking into the (further) future of Shopping Ads
Google brings together
discovery,
personalization, and
“non-line” experiences
28. Confidential & Proprietary
Bounty paper
towels
Assistant picks product based on a variety of factors,
such as availability, price, and purchase history.
After ordering, Jenny receives order
confirmation from Google...
… and an order receipt
from Walmart
29. Confidential & Proprietary
What Google looks for when launching new features
Merchant Readiness
● Is there a range of
retailers with the
technical capability to
implement?
● Are some retailers
willing to beta test and
provide feedback?
Quality Data Feeds
● Have enough retailers
provided or can provide
the data needed to show
the feature?
● E.g. to launch the ‘free
shipping’ annotation, we
need enough retailers
providing this info
User Happiness
● When we test showing
this feature to a small
% of Google users, are
they happy with it?
36. Proprietary + Confidential
Connect with Shoppers - How to get your Shopping Ads Live
Have an ecommerce
store, meet policy
requirements
Upload product data
feeds to Google
Merchant Center, link
with AdWords
Create a Shopping
Campaign in
AdWords
Pay per click on
your ads,
optimize as
needed
37. Confidential + Proprietary
Who is eligible for Google Shopping Ads?
✓Retail goods e-commerce website
✗ Travel, Services, Vehicles or Pets
✗ Cannot deliver to home
✗ App only (But web + app with deeplink OK)
✗ Must log in to view item
✓Returns policy and contact details on website
✓No policy violations in feed
✗ Prohibited: Weapons, tobacco, counterfeit
etc
✗ Pharmaceuticals and some healthcare
✗ Adult should be marked as ‘adult’ in feed
✓Has the right data
✓ Have high quality images
(250x250px for apparel, or 100x100px
other, minimal watermarks or overlays)
✗ Auction-only or no fixed pricing option
✓ Prices can be in local or other currencies
✓ Can meet data feed specifications
✗ Blocks Google Crawler
38. Proprietary + Confidential
● Open a free Merchant Center Account at
google.com/merchants
● There are multiple options to claim and verify
your URL, including via Google Analytics or
Google Tag Manager
1. Create & verify a Google Merchant Center Account
google.com/merchants
5-20 Minutes
39. Proprietary + Confidential
2. Create a Google Shopping Data Feed
Option 1 - Shopping Platform Integration
Do you use any of these platforms?
5 mins to multiple weeks
Option 3 - DIY
Create your own feeds
● Schedule upload
of feed files daily
● Files can be .txt,
.xml or a Google
Spreadsheet
● Send via FTP or
Scheduled fetch
● API also
available
● Feed Spec is
available online
Option 2 - Feed agency/Feed tool
Need to do multi-channel feeds?
40. Confidential + Proprietary
id Title Description Link Image Link Availability Price Brand Condition Product Type
123 Nike Swoosh
T-Shirt - Mens
This classic Nike tee
is perfect for
weekend downtime.
100% cotton, twin
stitched.
www.example
.com/item123
www.example.
com/images/1
23.
jpg
In stock 4995
VND
Nike New Mens > Tops
456 Fisher-Price
Kick’n’Play Piano
With 12 musical keys
and lights, babies of
all ages will love this
piano. Size 40cm x
20cm
www.example
.com/item456
www.example.
com/images/4
56.
jpg
Out of stock 8000
VND
Fisher-
Price
New Toys > Baby >
Music
Retailer usually just pulls from own e-commerce site
It’s really just a big list of products and information about those products - not as scary as it sounds!
So what does a Google Product Feed look like?
41. Confidential + Proprietary
Google Sheets Add-On
● Google Shopping offers
a Google Sheets Add-On
for Merchant Center to
help you edit, auto-
complete, validate &
submit your feed(s)
directly from within
Google Sheets
● Works best for feeds
under 10,000 products
● Download & install in 5
minutes or less
Simple feeds via Google Spreadsheet
43. Confidential + Proprietary
Check your feed health regularly under ‘diagnostics’
Products >
Diagnostics lets
you see overall
health
Get more info
on anything
that needs
fixing
45. Proprietary + Confidential
3. Create a Shopping Campaign in AdWords
2 mins to 1 hour - depending on your bidding preferences
Ask yourself these 4 questions first:
1. Are some products more important than others? Why?
- Our new summer collection of clothes because these are the highest margin
- All our Fitbits as we are trying to be known as a stockist of this brand
2. Are some users more important than others? Why?
- New users as this is our company KPI for 2018
3. What is your primary (and any secondary) KPI?
- Target ROAS of 3:1 or better, and new user acquisition
4. What budget do you want to start at?
- +20% of our current SEM budget
46. Proprietary + Confidential
3. Create a Shopping Campaign in AdWords
2 mins to 1 hour - depending on your bidding preferences
1. Create a new
‘Shopping’ Campaign
2. Subdivide your products however you
like, then set a bid for each product group
OR use autobidding
47. Proprietary + Confidential
Common Structures for Shopping Ad Campaigns
Segment by
brand
Segment by
Priority
(custom label)
Segment
Product
Type first,
then
sub-segment
by custom
label
48. Proprietary + Confidential
Top Tips for creating Shopping Ads campaigns
● Compared to Search Text ads, you’ll usually have fewer campaigns and ad
groups, but lots of product groups.
● Either set your bids manually for each product group or use autobidding
(Target ROAS or eCPC)
● You can use all the normal bid adjustments (location, device, time)
● Create new campaigns if you need separate budgets, geo-targeting etc
50. Proprietary + Confidential
How do I get the biggest bang for my buck?
Reach Your
Target Audience
Moments of
Intent
Delightful
Experience
Provide good quality feed
data to target relevant search
queries
Bid to reach high-value
customers with
Shopping Remarketing Lists
Query-level optimization with
eCPC or target ROAS bidding
Time & location bid modifiers to
reach shoppers during store
hours
Mobile site optimization
following the retail
25 Principles of Design
52. Confidential + Proprietary
Optimize your feed to improve query matching, CTR, and
conversions
Husband Wanted
Booklounge.com
Husband Wanted by
Jae Henderson
Booklounge.com
Nivea Arch Running
Shoe
Track To Trail
Nivea Arch Running
Shoe - Mens
Track To Trail
53. Confidential + Proprietary
Some optional attributes that can optimize performance
Attribute Example Use Case
Product Type Mens > Shoes > Sneakers Allow granular bidding & reporting. Highly recommended.
Color Red Better query matching, especially for apparel
Size 10 Better query matching, especially for apparel
Gender Men Better query matching, especially for apparel
Product Group ID 123456 Group variants of a single product e.g. sizes of a shirt
Custom Label 1 In weekly circular Allow separate bids or budgets
Custom Label 2 On sale Allow separate bids or budgets
Custom Label 3 High profit margin Allow separate bids or budgets
GTIN 9123456789012 Improve query matching and conversion rate.
Will be mandatory for some products in 2019.
54. Confidential + Proprietary
Product Title created: Nike Swish Golf Shirt, Color Black, Size L
Transform your feed without IT time
using Feed Rules
Under the Products > Feeds
tab in Merchant Center
55. Confidential + Proprietary
Re-engage your target audience with Shopping
Remarketing List bid adjustments
Step 1: Apply Shopping Remarketing Lists to all of your
campaigns
Step 2: Adjust bids by audience segment
2 of 5
Mobile shoppers leave a
website without converting
49%
Typically visit 2 - 4 sites
before purchasing
56. Confidential + Proprietary
Automate your Shopping Ads bidding
How to pick the best bidding strategy
✔
✘
Fully
Automate
Your Bidding
Optimization
✔
✘
Target Return on Ad Spend
Enhanced Cost-per-Click
Maximize Clicks
Get most clicks for your budget
Maximize conversions, with manual control
Get maximum revenue for given ROAS,
while keeping ROAS constantAdWords
Conversion
Tracking enabled
or
Google Analytics
imported
conversion data
57. Delight your customers and drive to sale
Source: 25 principles of design for retail and
Google Developer’s getting started guide.
Ensure a good first
experience to engage
shoppers. Keep them
interested from browsing
to purchase
Helping shoppers see and
understand product
information is critical to
informing purchase
decisions
Build your site to assist
shoppers to easily
complete their purchases
on the go
Make the shopping
process on mobile a
smooth and frictionless
experience
25 principles for designing a retail mobile site or app from Google’s UX Research and Design teams
Access at: goo.gl/juwzps
58. Measure your success with conversion tracking and/or
Store Sales Direct
Direct upload
In-store purchase
A logged-in Google user
clicks on a Google
Search ad
Customer information (e.g.,
email, name, address, phone #)
collected by advertiser typically
through loyalty programs,
product activations, or
e-receipts.
Advertiser sets up Store
Sales conversion tracking &
uploads transaction data
associated with customer
information via AdWords
Google matches transaction
data to Google Search ad clicks
from logged-in users and
reports the aggregated and
anonymized influenced sales in
AdWords within 24-48 hrs of
data upload!
59. Confidential + Proprietary
E-commerce solutions across user journey
Grow loyalty
Influence consideration
Build awareness
Drive action
Dynamic
Remarketing
Dynamic
Prospecting
Ready
Lightbox Ads
Powered by Google Merchant Center Product Feed
Trueview for
Shopping
Data
feed
Merchant Centre
60. Proprietary + Confidential
Ready Lightbox Ads
makes it easy to create immersive
experience on mobile
1
2
3
Engaging fullscreen mobile experience.
Broad reach across mWeb and in app.
Fast, sizeless, and customizable creative
development.
61. Confidential + Proprietary
Dynamic Remarketing focuses on
remarketing and lifetime value -
maximising value of existing visitors
and customers
How Dynamic ads differ across the funnel
Dynamic Prospecting focuses on
recommending products and
acquiring new users, using predictive
algorithms to tailor ads to user’s
recent interests
62. Proprietary + Confidential
Steps to Getting your Shopping Ads Live
Have an ecommerce
store, meet policy
requirements
Upload product data
feeds to Google
Merchant Center
Create a Shopping
Campaign in
AdWords
Pay per click on
your ads,
optimize as
needed
● Don’t forget high quality images ● Choose between platforms
upload, a feed agency, Google
spreadsheets or txt/xml files
● Provide clear product titles and
as many attributes as possible
● Segment your products
logically into product groups
● Single campaign and ad
group usually sufficient
● Try autobidding
and/or RLSA
● Follow principles to
improve on-site conversions
and awesome!