Find a full strategic Launch Plan for High End Jewellery Retailers -
This was the final thesis/assignment as part of the 2013 University of Toronto E-commerce & E-mobile curriculum.
The mandate was to develop a full business plan for an existing High end Jewellery retailer named Bandiera, (with 2 stores in Toronto, Ontario Canada). The plan had to assess and determine how they could expand sales and brand by leveraging the ecommerce & digital channels. The plan includes full strategic analysis, SWOT, porter 5 forces and waterfall strategic decisions. As well as the Brand Architecture.
Find high end ecommerce sales market estimates incude sales for a broad competitive range including Tiffany, Blue Niles, Amazon, Ebay and more.