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Tips and tricks for creating engaging content. Presentation created for social media training in Russia, July 2014.
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Social Media
This document discusses the evolution of the internet and social media. It provides examples of how Web 1.0 technologies like photo galleries and encyclopedias have been replaced by Web 2.0 versions on sites like Flickr and Wikipedia that enable user participation and collaboration. The document also discusses how social media supports human needs for social interaction and democracy. It provides categories of social media and examples of how companies have successfully used social media case studies. Finally, it outlines considerations for developing an effective social media strategy.
How to mobilise through social media against extremism
This document discusses how to effectively counter extremist groups that use social media. It outlines that extremists mobilize through social media for recruitment, organization, and fundraising. They also use popular culture and high production videos to spread their messages and ideologies more widely. The response involves using intelligence, law enforcement, and counter-campaigns. Counter-campaigns can involve alternative narratives, digital disruptions, or strategic communications to undermine extremist messaging. Effective counter-campaigns require clarity of goals, sustained activity, professionalism, understanding what works both online and offline, and playing to the strengths of counter-campaigns while exploiting weaknesses of extremists. Mobilizing large-scale counter-efforts presents challenges of motivating volunteers
Social networking 2
The document discusses whether teenagers are addicted to social networking. It defines social networking as websites used to communicate and interact with others. Some key points made are:
- Social networking sites like Facebook, Twitter, and Google are more popular among teenagers than adults.
- Benefits include connecting with others and sharing memories, while risks involve lack of privacy, cyberbullying, and spreading of false information.
- Interviews suggest social networking can be used positively for academics but also cause suicide due to cyberbullying, and that its popularity stems from following trends.
Final real news vs fake news 2017
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
Cmat final
The document discusses the Communication Major program at a university, which is divided into 4 tracks: Human Communication, Journalism/Public Relations, Media Production, and Media Studies. Each track provides details about its focus and potential career paths, such as event planning, reporting, news anchoring, and serving as an education spokesperson. The major emphasizes skills like being tech-savvy and seeking internships to help students assemble the right pieces to finish their educational puzzle and find success in broad communication fields in high demand from baby boomers.
Cmat final
The document discusses the Communication Major program at a university, which is divided into 4 tracks: Human Communication, Journalism/Public Relations, Media Production, and Media Studies. Each track provides details about its focus and potential career paths, such as event planning, reporting, news anchoring, and serving as an education spokesperson. The major emphasizes skills like being tech-savvy and seeking internships to help students assemble the right pieces to finish their educational puzzle and find success in broad communication fields in high demand from baby boomers.
Flipbook- Taryn Cates
This document discusses the risks and benefits of using multi-media platforms and having an online presence. It notes that while social media allows for connecting with others, sharing information, and professional networking, it also carries risks like overuse leading to mental health issues, deception in profiles, and loss of privacy over what is shared. The document recommends being aware of these risks and managing privacy settings, the line between personal and professional use, and how much time is spent online to reap the benefits of these platforms while mitigating the potential downsides.
Social Influence: From the Two-step flow of communication to digital influence
Social Influence: From the Two-step flow of communication to digital influenceMatthew J. Kushin, Ph.D.
Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.Recommended
Social Media
This document discusses the evolution of the internet and social media. It provides examples of how Web 1.0 technologies like photo galleries and encyclopedias have been replaced by Web 2.0 versions on sites like Flickr and Wikipedia that enable user participation and collaboration. The document also discusses how social media supports human needs for social interaction and democracy. It provides categories of social media and examples of how companies have successfully used social media case studies. Finally, it outlines considerations for developing an effective social media strategy.
How to mobilise through social media against extremism
This document discusses how to effectively counter extremist groups that use social media. It outlines that extremists mobilize through social media for recruitment, organization, and fundraising. They also use popular culture and high production videos to spread their messages and ideologies more widely. The response involves using intelligence, law enforcement, and counter-campaigns. Counter-campaigns can involve alternative narratives, digital disruptions, or strategic communications to undermine extremist messaging. Effective counter-campaigns require clarity of goals, sustained activity, professionalism, understanding what works both online and offline, and playing to the strengths of counter-campaigns while exploiting weaknesses of extremists. Mobilizing large-scale counter-efforts presents challenges of motivating volunteers
Social networking 2
The document discusses whether teenagers are addicted to social networking. It defines social networking as websites used to communicate and interact with others. Some key points made are:
- Social networking sites like Facebook, Twitter, and Google are more popular among teenagers than adults.
- Benefits include connecting with others and sharing memories, while risks involve lack of privacy, cyberbullying, and spreading of false information.
- Interviews suggest social networking can be used positively for academics but also cause suicide due to cyberbullying, and that its popularity stems from following trends.
Final real news vs fake news 2017
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
Cmat final
The document discusses the Communication Major program at a university, which is divided into 4 tracks: Human Communication, Journalism/Public Relations, Media Production, and Media Studies. Each track provides details about its focus and potential career paths, such as event planning, reporting, news anchoring, and serving as an education spokesperson. The major emphasizes skills like being tech-savvy and seeking internships to help students assemble the right pieces to finish their educational puzzle and find success in broad communication fields in high demand from baby boomers.
Cmat final
The document discusses the Communication Major program at a university, which is divided into 4 tracks: Human Communication, Journalism/Public Relations, Media Production, and Media Studies. Each track provides details about its focus and potential career paths, such as event planning, reporting, news anchoring, and serving as an education spokesperson. The major emphasizes skills like being tech-savvy and seeking internships to help students assemble the right pieces to finish their educational puzzle and find success in broad communication fields in high demand from baby boomers.
Flipbook- Taryn Cates
This document discusses the risks and benefits of using multi-media platforms and having an online presence. It notes that while social media allows for connecting with others, sharing information, and professional networking, it also carries risks like overuse leading to mental health issues, deception in profiles, and loss of privacy over what is shared. The document recommends being aware of these risks and managing privacy settings, the line between personal and professional use, and how much time is spent online to reap the benefits of these platforms while mitigating the potential downsides.
Social Influence: From the Two-step flow of communication to digital influence
Social Influence: From the Two-step flow of communication to digital influenceMatthew J. Kushin, Ph.D.
Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.Sm book review
This book review summarizes The Dragonfly Effect by Jennifer Aaker and Andy Smith. The book explains how social media can be used to drive social change by focusing efforts, grabbing attention, engaging people, and encouraging action. It provides the example of friends who started an online campaign on social media to find an Asian bone marrow donor for a young man diagnosed with leukemia, which succeeded in finding a match where the odds were very low. The review concludes that the book teaches social media has great power to affect change in the world if its potential is harnessed properly.
Assignment 2 Film240 Renee Rosario
Social media has the power to connect people worldwide and spread awareness of animal welfare issues. By sharing pictures and videos of animals in need, social media users have helped thousands of animals find homes. Organizations like PETA have also used shocking social media posts to educate people about animal abuse and put pressure on companies like SeaWorld. When used strategically, social media can save animal lives on a large scale by connecting homeless pets with potential owners and increasing public pressure around issues of animal welfare.
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Flipbook 2.0
This document discusses the negative effects of social media on teens' mental health. It notes that 73% of teens are on social networks and spending significant time online and on social media. However, the constant use of technology and focus on curating a perfect self-image is leading to teens feeling more isolated, depressed, and developing anxiety. Research shows that heavy social media use for over 2 hours per day is linked to poor mental health, psychological distress, and suicidal thoughts in teens. The power of social media can negatively impact teens' mental well-being.
Five Social Media Trends We Spotted in the Midterms
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Social Media has permanently altered the landscape of political campaigns. Learn how you can leverage it for your candidate or cause.
Flipboard
The document discusses how news media has expanded beyond print to include various social media platforms and television. While print readership is declining, social media use is rising significantly. This expansion has allowed for rapid information sharing but has also contributed to the spread of misinformation. In particular, fake news spread widely during the 2016 US presidential election. Some false claims, like those about child trafficking, led to dangerous consequences. Now social media companies are trying to curb the spread of fake news by adding fact-checking to the news seen by users.
How to do Good from Behind the Screen
The document discusses clicktivism, which refers to social activism conducted online through digital technologies. It can include activities like sharing social media posts, videos, or memes to raise awareness for causes. While clicktivism is increasing in popularity as a form of engagement, some critics argue it does not translate to real-world action. However, the document also provides empirical evidence that online engagement can increase offline activism, and that clicktivism has successfully raised funds and awareness for charities when coordinated with traditional activism and directing people towards tangible actions. To be most effective, clicktivism should appeal to emotions, reach diverse audiences, and promote awareness of issues through multiple online platforms and languages.
Chapter 8 Sections 1 & 2 (Public Opinion)
Public opinion is formed through political socialization from family, school, media and peers on issues of government and politics. It is measured through elections, media coverage and scientific polls which work to define the population, construct representative samples, ask valid questions, analyze responses and report findings. However, how questions are worded can influence the answers, so polls aim to measure rather than shape opinion through careful question wording and terminology.
Real Time Marketing & Social Media
Companies are increasingly using real-time marketing strategies on social media to engage with consumers about trending topics. 88% of companies now use social media for advertising. Marketers can participate in online conversations at scale, reaching audiences as they make purchasing decisions. A key example is Oreo's timely tweet during the 2013 Super Bowl blackout that received over 10,000 retweets in an hour, demonstrating how capitalizing on trends can boost brand awareness. Real-time marketing requires identifying trends and creating engaging content to connect with audiences in the moment across sites like Twitter and Facebook.
The reality of Media and Advertisements
The document discusses the impact of advertising, particularly on female youth. It notes that advertisers spend billions each year targeting different audiences based on traits like age and gender. This targeted advertising can have detrimental effects, particularly on female youth's mental health and body image. With fewer teens watching television, advertisers have turned to social media as the new medium for targeting youth. Some of the techniques used, like placing fashion and beauty ads on social media, can lead teens to compare themselves to peers and celebrities and feel a need to purchase products. The document calls for more ethical advertising practices that reflect healthy body images.
Future of Online Organizing training
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Flipbook
Social media has a huge impact on branding. It allows companies to connect directly with customers through stories and conversations. Brands that frequently post high-quality, shareable content on social media see increased traffic, leads, and customer loyalty over time. However, brands must be prepared to quickly respond to customer issues on social media to maintain their reputation. Public relations teams play a key role in developing social media strategies that build the brand's image and community.
Better Choices, Better Futures Presentation
This presentation by a student team introduces their project called "Better Choices, Better Futures" which aims to provide resources to help teenagers make responsible decisions. It runs for about 8 minutes 30 seconds and can be started from the slideshow menu. The team established their interest in helping adolescents through icebreakers and developed the online resource network as a result. Their mission is to empower teenagers with guidance. They set goals such as building a website and gaining social media followers by March 22nd 2014 which is when they report their results.
Film 240media consumption
Heavy media consumption and media multitasking may be contributing to shorter attention spans. People are spending more time consuming multiple forms of media simultaneously, like using smartphones while watching television. Studies show that heavy media multitaskers have more difficulty focusing and filtering out distractions. Younger generations in particular are frequently switching their attention between online media and other tasks, which may impair their ability to retain information. The increase in media usage and multitasking is prompting companies to create shorter advertisements and content to match shorter attention spans.
Likes over life
This document discusses the obsession many youth have with gaining "likes" on social media and the negative impacts this can have on mental health and well-being. It notes that teens spend around 9 hours per day consuming media and feel pressure to curate a highlight reel of their lives to portray to others. However, constantly seeking validation from likes has been shown to prevent many from fully experiencing life and can damage self-esteem. The document warns that social media addiction is a growing issue for society.
Hland
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Sm book review
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Assignment 2 Film240 Renee Rosario
Social media has the power to connect people worldwide and spread awareness of animal welfare issues. By sharing pictures and videos of animals in need, social media users have helped thousands of animals find homes. Organizations like PETA have also used shocking social media posts to educate people about animal abuse and put pressure on companies like SeaWorld. When used strategically, social media can save animal lives on a large scale by connecting homeless pets with potential owners and increasing public pressure around issues of animal welfare.
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A brief power point highlighting the issues surrounding why some trending issues cause social change and others do not.
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This document discusses the negative effects of social media on teens' mental health. It notes that 73% of teens are on social networks and spending significant time online and on social media. However, the constant use of technology and focus on curating a perfect self-image is leading to teens feeling more isolated, depressed, and developing anxiety. Research shows that heavy social media use for over 2 hours per day is linked to poor mental health, psychological distress, and suicidal thoughts in teens. The power of social media can negatively impact teens' mental well-being.
Five Social Media Trends We Spotted in the Midterms
The 2010 midterm elections weren’t just fought across TV and radio – they were fought across social media networks too. For three weeks, Vocus monitored key races in Massachusetts, Kentucky
and Nevada to spot emerging trends – here’s what we found…
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Redefining Teen Health Communications Through Social Media Trish Eitel, Opr ...
This document discusses how social media can be used more effectively than traditional methods to communicate health messages to teens. It notes that teens strive for independence from adults and are more receptive to peer-to-peer communication channels like social media. The document advocates for using social media to directly engage teens through two-way dialogue, user-generated content, a strategic presence on social networking sites, and applications teens can share with peers. The goal is to amplify health messages among teen social networks in a way that enhances message credibility and drives behavior change.
Social Media Marketing Done Right by Augustine Fou
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Instead of thinking of social media as just another way to target customers with ads, what if marketers focused on giving people a reason to like, rate, review and share (social actions) with their friends?
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Social Media has permanently altered the landscape of political campaigns. Learn how you can leverage it for your candidate or cause.
Flipboard
The document discusses how news media has expanded beyond print to include various social media platforms and television. While print readership is declining, social media use is rising significantly. This expansion has allowed for rapid information sharing but has also contributed to the spread of misinformation. In particular, fake news spread widely during the 2016 US presidential election. Some false claims, like those about child trafficking, led to dangerous consequences. Now social media companies are trying to curb the spread of fake news by adding fact-checking to the news seen by users.
How to do Good from Behind the Screen
The document discusses clicktivism, which refers to social activism conducted online through digital technologies. It can include activities like sharing social media posts, videos, or memes to raise awareness for causes. While clicktivism is increasing in popularity as a form of engagement, some critics argue it does not translate to real-world action. However, the document also provides empirical evidence that online engagement can increase offline activism, and that clicktivism has successfully raised funds and awareness for charities when coordinated with traditional activism and directing people towards tangible actions. To be most effective, clicktivism should appeal to emotions, reach diverse audiences, and promote awareness of issues through multiple online platforms and languages.
Chapter 8 Sections 1 & 2 (Public Opinion)
Public opinion is formed through political socialization from family, school, media and peers on issues of government and politics. It is measured through elections, media coverage and scientific polls which work to define the population, construct representative samples, ask valid questions, analyze responses and report findings. However, how questions are worded can influence the answers, so polls aim to measure rather than shape opinion through careful question wording and terminology.
Real Time Marketing & Social Media
Companies are increasingly using real-time marketing strategies on social media to engage with consumers about trending topics. 88% of companies now use social media for advertising. Marketers can participate in online conversations at scale, reaching audiences as they make purchasing decisions. A key example is Oreo's timely tweet during the 2013 Super Bowl blackout that received over 10,000 retweets in an hour, demonstrating how capitalizing on trends can boost brand awareness. Real-time marketing requires identifying trends and creating engaging content to connect with audiences in the moment across sites like Twitter and Facebook.
The reality of Media and Advertisements
The document discusses the impact of advertising, particularly on female youth. It notes that advertisers spend billions each year targeting different audiences based on traits like age and gender. This targeted advertising can have detrimental effects, particularly on female youth's mental health and body image. With fewer teens watching television, advertisers have turned to social media as the new medium for targeting youth. Some of the techniques used, like placing fashion and beauty ads on social media, can lead teens to compare themselves to peers and celebrities and feel a need to purchase products. The document calls for more ethical advertising practices that reflect healthy body images.
Future of Online Organizing training
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Flipbook
Social media has a huge impact on branding. It allows companies to connect directly with customers through stories and conversations. Brands that frequently post high-quality, shareable content on social media see increased traffic, leads, and customer loyalty over time. However, brands must be prepared to quickly respond to customer issues on social media to maintain their reputation. Public relations teams play a key role in developing social media strategies that build the brand's image and community.
Better Choices, Better Futures Presentation
This presentation by a student team introduces their project called "Better Choices, Better Futures" which aims to provide resources to help teenagers make responsible decisions. It runs for about 8 minutes 30 seconds and can be started from the slideshow menu. The team established their interest in helping adolescents through icebreakers and developed the online resource network as a result. Their mission is to empower teenagers with guidance. They set goals such as building a website and gaining social media followers by March 22nd 2014 which is when they report their results.
Film 240media consumption
Heavy media consumption and media multitasking may be contributing to shorter attention spans. People are spending more time consuming multiple forms of media simultaneously, like using smartphones while watching television. Studies show that heavy media multitaskers have more difficulty focusing and filtering out distractions. Younger generations in particular are frequently switching their attention between online media and other tasks, which may impair their ability to retain information. The increase in media usage and multitasking is prompting companies to create shorter advertisements and content to match shorter attention spans.
Likes over life
This document discusses the obsession many youth have with gaining "likes" on social media and the negative impacts this can have on mental health and well-being. It notes that teens spend around 9 hours per day consuming media and feel pressure to curate a highlight reel of their lives to portray to others. However, constantly seeking validation from likes has been shown to prevent many from fully experiencing life and can damage self-esteem. The document warns that social media addiction is a growing issue for society.
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PowerPoint Assignment – Choose four social media PROS and four social media CONS from the list below. Create a PowerPoint presentation that details your support for the four PROS and four CONS you have selected. Be sure to use outside sources to support your opinions. In the end, you will have a 10-slide PowerPoint presentation – a title slide with your name and class, four slides for the PROS and four slides for the CONS, and a references slide.
PROS:
Messaging on social media sites can lead to
face-to-face interactions
when plans are made via the sites.
Social media
increases voter participation
and facilitates political change.
Social media helps
reduce loneliness of senior citizens
who are socially isolated.
Social media allows for
quick diffusion of public health and safety information
during crisis events.
The U.S. military and the Department of Veterans Affairs use social media to help
prevent suicide
.
Social media can help
disarm social stigmas
like anxiety or depression.
Crowdsourcing on social media allows people to
attain a goal
, empowering users to achieve positive change.
Social media provides
academic research
to a wider audience, allowing people access to previously inaccessible educational resources.
Social media sites can help improve overall well-being by providing users with a large social group creating a
“contagion” effect
.
Professional networking sites
like LinkedIn greatly assist companies to find personnel and job seekers to find work.
CONS:
Social media
posts cannot be entirely deleted
.
Social media can endanger our military,
journalists
and activists.
Social media use is associated with
personality and brain disorders
.
Students who are heavy social media users tend to have
lower grades
.
Social media can exacerbate feelings of disconnect and put children at higher risk for anxiety, depression, low self-esteem, eating disorders and even
suicide
.
Criminals can use social media to
commit and promote crimes
.
Social media can be a
drain on time
and use up hours that you can’t get back.
Advertising practices of social media sites may create an
invasion of privacy
.
Social media facilitates
sexting
, which can lead to revenge porn, criminal charges and a proliferation of personal images.
Hatcher, J. (2017, December 6). 20 Pros and Cons of Social Media Use. Retrieved from
https://www.success.com/20-pros-and-cons-of-social-media-use/
View your assignment rubric
.
.
9health
The document discusses best practices for using social media for organizations. It recommends establishing an organization's voice, social media policy, and goals for individual networks. It emphasizes the importance of social media for emergencies and supporting causes, noting that African Americans and Hispanics are more likely to engage with causes through social media. The document stresses investing time to provide content, build communities, track analytics, and learn from other organizations to make the most of social media.
Managing Social Media
This workshop will be presented on November 18, 2009 at the ESC 9 Superintendent's Meeting in Wichita Falls.
Small Business Social media 101
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
Sweeny smx-social-media-2014 with-notes
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
Advancedsocialmedia
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
Neias june 16 2010
The document provides an overview of using social media across different areas of substance abuse services. It discusses learning styles and defines key terms like social media, social marketing, and social networking. It also covers reasons for using social media, potential issues to consider, and three ethical considerations for its use. Examples are given of social media profiles and how social marketing parallels concepts in treatment like motivational interviewing.
Watech4good Summit
The document discusses using social media effectively for nonprofits through a "crawl, walk, run, fly" framework. It emphasizes starting with strategy and measurement, then improving over time. Interactive assessments and examples show how nonprofits can listen, participate, promote, publish and build networks on social media. Challenges discussed include capacity, culture, measurement and control. Solutions center on developing strategies, allocating staff time, and learning from mistakes. The overall message is that nonprofits should keep moving forward with social media through incremental improvements.
Rd Table Presentation Power Of Sns
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
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USA TODAY best practices
- 1. SOCIAL MEDIA WORKSHOP MOSCOW – ST. PETERSBURG
- 2. USA TODAY Best Practices Mary Hartney Nahorniak @maryvale Social media editor, USA TODAY July 2014
- 6. Approaching social as a platform It’s an “edition” of USA TODAY, same as print, desktop or mobile
- 7. Key successes Social media makes up 8-10% of digital traffic 12MM-plus social footprint Reaching more than 1MM daily on Facebook Facebook is overtaking Google search Informing new people, in new ways Engagement is second among competition
- 8. Picking social stories and crafting social posts
- 10. What's the message? Think: Is there a social way to write this?
- 13. What's the intent? The psychology of sharing, liking, clicking
- 16. Match the content to the network Pick the right platform
- 18. (Or like it, or retweet it, or click it.) If not, rethink it. Ask yourself: Would I share this?
- 20. What's the emotion you want to drive? Put yourself in their shoes
- 22. Plan ahead
- 25. Pick the right photo
- 32. Even the wacky ones. (Especially the wacky ones.) Holidays are a win
- 34. Optimizing stories for social A great headline goes a long way (on the Internet)
- 36. Common themes You can’t win ‘em all -- but you will win with these no-fail topics
- 37. Nostalgia
- 40. Identity
- 44. Animals
- 46. … for the ‘bored at work’ network Inspiration and good news
- 48. Breaking news
- 51. (And it’s the fun part) Engagement is key
- 53. We’re social creatures Your best asset: Your people
- 55. Let the crowd help
- 57. Use (the right) hashtags They increase engagement 100% for journalists, 50% for brands Share image, video, Vines Tweets with photos / video get 3-4 times the amount of engagement Not everything needs a link 20% fewer URLs and 100% more @mentions grows followers 17% more than expected
- 58. At the end of the day, we want to make a connection Use what you know Talk like yourself Watch and learn
- 59. THANKS FOR ATTENDING MOSCOW – ST. PETERSBURG
- 60. The best ones will change your life Tools are your friends
Editor's Notes
- Redesign in Sept. 2012, 30-year anniversary and brand “relaunch” Didn’t just catch us up – moved us forward
- Featuring social and audience-driven metrics – change of approach for journalists and audience
- Shareability is so important – your audience will always be able to do more than you And creating good, shareable content is the first step Story about beauty queen who was removed from post for being too old -- 25
- Mary can talk to this -- timehop example
- Tumblr is for GIFs
- Does it make you smile? Think? World Trade Center example
- Keep trying – simple is key