Content marketing has moved from a buzz word to reality. If you’re not using (or thinking about using) content marketing you could be missing the opportunity to engage with your audience and expand your brand.
So what are the trends for 2012 and how can you be a part of it all? During this webinar, I discussed trends in content marketing and how you can implement these into your own marketing strategies.
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
This document provides a summary of 10 personal branding secrets. It discusses strategies such as having multiple websites to control your online presence, using an intern to help scale your brand by distributing targeted content, building the brands of others to help yourself, and using a system to gather, organize, and distribute content to manage your personal brand online. The document is from Millennial Branding and promotes their personal branding services and Dan Schawbel's book "Me 2.0".
مواصفات ابوظبي, مجلس ابوظبي للجودة و المطابقة.Qcc Abudhabiae
أبوظبي للجودة والمطابقة المجلس (QCC) أنشطتها التنفيذية في مارة أبوظبي مع التركيز على التطوير المستمر للبنية التحتية
التقنية لضمان أن منتجات تلبي المعايير أبو ظبي، ووضع معايير سلامة المنتجات الاستهلاكية، وكذلك لتعزيز الاقتصاد التطوير والتنافسية لإمارة أبوظبي. الحصول على معلومات
مفصلة حول مجلس أبوظبي للمطابقة معايير الجودة وأبو ظبي في www.qcc.abudhabi.ae.
Science is a unique way of thinking that involves developing explanations about the natural world that are consistent with evidence from observations and experiments and can be tested and potentially revised. It follows a process of exploration, testing ideas through experiments, analysis and feedback from the scientific community, which can lead to benefits and new questions to research in an ongoing, cyclical process rather than a single linear method. While other ways of knowing like beliefs, feelings and faith exist, science is distinguished by being based on evidence that can be observed, tested and verified in a consistent and predictable manner.
Creating a Content Plan for Social Media Engagement in 5 Easy StepsMelissa Harrison
Originally presented at the 2013 Content Marketing World conference in Cleveland, OH, Melissa Harrison, CEO at Allee, presents tactical information and templates for organizing your social media content in a way that makes keeping tabs on your comprehensive content marketing strategy a breeze.
Content marketing for business: tips, tricks and trendsMelissa Harrison
Melissa Harrison, named one of the top 36 content marketers, gave a presentation on content marketing tips, tricks and trends. She discussed defining content marketing, debunked common myths, and provided strategies on content creation, social media use, tracking ROI, and deciding whether to develop content in-house or hire an outside firm. Trends discussed included increased use of video and responsive web design.
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
This document provides a summary of 10 personal branding secrets. It discusses strategies such as having multiple websites to control your online presence, using an intern to help scale your brand by distributing targeted content, building the brands of others to help yourself, and using a system to gather, organize, and distribute content to manage your personal brand online. The document is from Millennial Branding and promotes their personal branding services and Dan Schawbel's book "Me 2.0".
مواصفات ابوظبي, مجلس ابوظبي للجودة و المطابقة.Qcc Abudhabiae
أبوظبي للجودة والمطابقة المجلس (QCC) أنشطتها التنفيذية في مارة أبوظبي مع التركيز على التطوير المستمر للبنية التحتية
التقنية لضمان أن منتجات تلبي المعايير أبو ظبي، ووضع معايير سلامة المنتجات الاستهلاكية، وكذلك لتعزيز الاقتصاد التطوير والتنافسية لإمارة أبوظبي. الحصول على معلومات
مفصلة حول مجلس أبوظبي للمطابقة معايير الجودة وأبو ظبي في www.qcc.abudhabi.ae.
Science is a unique way of thinking that involves developing explanations about the natural world that are consistent with evidence from observations and experiments and can be tested and potentially revised. It follows a process of exploration, testing ideas through experiments, analysis and feedback from the scientific community, which can lead to benefits and new questions to research in an ongoing, cyclical process rather than a single linear method. While other ways of knowing like beliefs, feelings and faith exist, science is distinguished by being based on evidence that can be observed, tested and verified in a consistent and predictable manner.
Creating a Content Plan for Social Media Engagement in 5 Easy StepsMelissa Harrison
Originally presented at the 2013 Content Marketing World conference in Cleveland, OH, Melissa Harrison, CEO at Allee, presents tactical information and templates for organizing your social media content in a way that makes keeping tabs on your comprehensive content marketing strategy a breeze.
Content marketing for business: tips, tricks and trendsMelissa Harrison
Melissa Harrison, named one of the top 36 content marketers, gave a presentation on content marketing tips, tricks and trends. She discussed defining content marketing, debunked common myths, and provided strategies on content creation, social media use, tracking ROI, and deciding whether to develop content in-house or hire an outside firm. Trends discussed included increased use of video and responsive web design.
The document provides instructions for students to complete a graphic organizer by working with a partner to identify an appropriate and inappropriate way to perform a procedure, then modeling one for the class. They are asked to discuss how modeling the procedure perfectly or inappropriately would affect themselves and the class's progress.
The document discusses cellular respiration, which is the process that produces energy by breaking down glucose and other food molecules in the presence of oxygen. It occurs mainly in the mitochondria of cells. There are three main steps: glycolysis, the Krebs cycle, and the electron transport chain. Glycolysis produces a small amount of ATP and occurs in the cytoplasm. The Krebs cycle produces more ATP and occurs in the mitochondria. The electron transport chain produces the most ATP and also occurs in the mitochondria. Cellular respiration requires oxygen. In its absence, fermentation occurs, which still uses glycolysis but produces less ATP. Photosynthesis and cellular respiration have opposing reactions but work together to sustain life.
This document discusses designing sustainable small farms through permaculture principles. It describes how permaculture aims to create self-sustaining agricultural systems that minimize fossil fuel usage and rely primarily on biological resources. Key guidelines for permaculture design include using zones and sectors to efficiently arrange farm elements, placing elements in relationships that conserve labor and resources, and designing landscapes to take advantage of natural succession over time through diverse and multifunctional components. The goal is to emulate natural ecosystems that are resilient and productive with minimal external inputs.
Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.
Brand is Not a Logo: How to Communicate Your True BrandMelissa Harrison
You spend lots of time and energy (and dollars) on creating the perfect look for your organization. Now what? Just because you have a fancy logo doesn’t mean others are listening!
Your organization’s brand must be a package deal – looks, communication and measurement. Learn the importance of identifying your brand voice and engaging others in your conversation. Learn the dos and dont's of brand strategy and how to answer the “what next?” question after your look is set. Get everyone in your organization on board with what you stand for as a
company, as a brand. Get real strategies, real examples, real tips to implement in your own organization.
Fs 1 episode 2 learner's characteristics and needsNoel Parohinog
This is the Episode 2 of FS 1. In this episode, you will gain competence in differentiating the characteristics and needs of learner's from different development levels,
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
This document discusses using lean content marketing to help startups reach escape velocity. It argues that marketing matters even for lean startups and cannot be replaced by just product launches. It presents content marketing as a framework for startups to define their space, educate audiences, engage communities, and build loyalty over time. Specifically, it recommends four lean content strategies: using SlideShare for natural distribution, guest posting for idea distribution, answering relevant questions on Quora, and blogging for an existing audience. It positions content curation as a good starting point that can help identify original topics while developing expertise.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This document provides a guide to content seeding in 5 steps: 1) Plan goals and strategy, 2) Create quality content, 3) Seed content on various platforms, 4) Measure results, and 5) Manage the ongoing process. It describes how to seed content on social networks, bookmarking sites, blogs, and with journalists to generate traffic, buzz, and conversions. Key aspects are creating engaging, evergreen content with keywords and links and understanding different metrics like social shares, site traffic, and leads to evaluate success. Content seeding is portrayed as an iterative process where performance is tracked and strategies are adapted based on results.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
The document provides instructions for students to complete a graphic organizer by working with a partner to identify an appropriate and inappropriate way to perform a procedure, then modeling one for the class. They are asked to discuss how modeling the procedure perfectly or inappropriately would affect themselves and the class's progress.
The document discusses cellular respiration, which is the process that produces energy by breaking down glucose and other food molecules in the presence of oxygen. It occurs mainly in the mitochondria of cells. There are three main steps: glycolysis, the Krebs cycle, and the electron transport chain. Glycolysis produces a small amount of ATP and occurs in the cytoplasm. The Krebs cycle produces more ATP and occurs in the mitochondria. The electron transport chain produces the most ATP and also occurs in the mitochondria. Cellular respiration requires oxygen. In its absence, fermentation occurs, which still uses glycolysis but produces less ATP. Photosynthesis and cellular respiration have opposing reactions but work together to sustain life.
This document discusses designing sustainable small farms through permaculture principles. It describes how permaculture aims to create self-sustaining agricultural systems that minimize fossil fuel usage and rely primarily on biological resources. Key guidelines for permaculture design include using zones and sectors to efficiently arrange farm elements, placing elements in relationships that conserve labor and resources, and designing landscapes to take advantage of natural succession over time through diverse and multifunctional components. The goal is to emulate natural ecosystems that are resilient and productive with minimal external inputs.
Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.
Brand is Not a Logo: How to Communicate Your True BrandMelissa Harrison
You spend lots of time and energy (and dollars) on creating the perfect look for your organization. Now what? Just because you have a fancy logo doesn’t mean others are listening!
Your organization’s brand must be a package deal – looks, communication and measurement. Learn the importance of identifying your brand voice and engaging others in your conversation. Learn the dos and dont's of brand strategy and how to answer the “what next?” question after your look is set. Get everyone in your organization on board with what you stand for as a
company, as a brand. Get real strategies, real examples, real tips to implement in your own organization.
Fs 1 episode 2 learner's characteristics and needsNoel Parohinog
This is the Episode 2 of FS 1. In this episode, you will gain competence in differentiating the characteristics and needs of learner's from different development levels,
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
This document discusses using lean content marketing to help startups reach escape velocity. It argues that marketing matters even for lean startups and cannot be replaced by just product launches. It presents content marketing as a framework for startups to define their space, educate audiences, engage communities, and build loyalty over time. Specifically, it recommends four lean content strategies: using SlideShare for natural distribution, guest posting for idea distribution, answering relevant questions on Quora, and blogging for an existing audience. It positions content curation as a good starting point that can help identify original topics while developing expertise.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This document provides a guide to content seeding in 5 steps: 1) Plan goals and strategy, 2) Create quality content, 3) Seed content on various platforms, 4) Measure results, and 5) Manage the ongoing process. It describes how to seed content on social networks, bookmarking sites, blogs, and with journalists to generate traffic, buzz, and conversions. Key aspects are creating engaging, evergreen content with keywords and links and understanding different metrics like social shares, site traffic, and leads to evaluate success. Content seeding is portrayed as an iterative process where performance is tracked and strategies are adapted based on results.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
This document discusses the shift to a social knowledge economy where sharing and collaboration of knowledge on digital platforms is important. It defines social knowledge as continuous dialogue and content sharing between people and organizations on open connected platforms. The importance of connecting people with relevant content is explained, as people are more likely to engage with and find information from their social networks than other sources. Strategies for companies to engage in this new economy are provided, including curating relevant content from sources and sharing it on social media at optimal times. A business card draw for a free content curation service is offered.
Ichec Certificate in Community Management - 2014David Hachez
The document provides an overview of the role of a community manager. It discusses key responsibilities like listening, publishing content, and connecting with various stakeholders both online and offline. It also lists important skills for community managers like being passionate, communicative, and having good writing abilities. The document further discusses tasks involved in community management like planning, collaborating, and crisis management. It also touches on tools and strategies around social media engagement, content creation, and measurement of results.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Blogging and Storytelling 201: Intermediate to Advanced Content CreationBrett Henley
From a recent talk at Craft Content Nashville 2015, this presentation outlines a two-phase approach to content creation that focuses on building a strong, agile foundation with streamlined processes to leverage content into growth.
This presentation is tailored to both entrepreneurs and marketing/creative professionals tasked with company growth.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
This document provides an overview of marketing strategies for startups. It discusses the importance of branding and connecting with customers through marketing and design. It recommends startups know themselves and their customers in order to engineer an effective brand and social experience. The document outlines strategies for various social media platforms, creating engaging content, public relations, evaluating marketing efforts, and resources for further learning. Marketing helps startups raise funds, acquire customers, attract employees, and grow their business.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Similar to Content Marketing: Trends to Reality (20)
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
1. Content
Marke+ng:
From
Trends
to
Reality
Digital
Learning
Webinar
Presented
by:
Melissa
Harrison,
Allée
for
Think. Create. Communicate.
alleecreative.com
2. Today
we
will
cover:
• Content
marke+ng
trends
and
predic+ons
• Content
marke+ng
tac+cs
to
consider
• How
to
get
started
Hashtag
for
today’s
webinar:
#MWMCdlw
Think. Create. Communicate.
alleecreative.com
3. What
is
content
marke+ng?
A
method
of
crea+ng
customized
content
with
a
key
audience
in
mind.
This
content
is
used
to
engage
with
customers,
aLract
new
customers
and
provide
relevant
informa+on
that
serves
a
purpose—fulfills
a
need.
For
today’s
webinar,
we
will
focus
on
online
content
marke7ng
tools
and
trends.
Think. Create. Communicate.
alleecreative.com
4. Poll
What
forms
of
online
content
marke+ng
does
your
business/organiza+on/company
rou+nely
use?
(e.g.
weekly,
monthly,
etc.)
E-‐newsleLers
Social
media
Blogs
Video
Podcasts
E-‐books
or
Whitepapers
Infographics
Do
not
use
online
content
marke+ng
rou+nely
Think. Create. Communicate.
alleecreative.com
5. We’re
all
in
a
different
phase
*Al7meter
Group’s
Content
Marke7ng
Maturity
Model
Think. Create. Communicate.
alleecreative.com
6. Content
Marke+ng
Trends
•
Real-‐+me
informa+on
•
Addi+onal
social
networks
and
plaZorms
•
Embracing
compe++on
•
Personaliza+on
Brands
will
need
to
work
to
get
content
in
front
of
customers;
it’s
not
all
about
search
anymore.
Think. Create. Communicate.
alleecreative.com
8. Content
Marke+ng
Tac+cs
• Blog
• eBooks
and
Whitepapers
• Infographics
• Podcasts
• Social
Media
• Video
• Webinars
Think. Create. Communicate.
alleecreative.com
9. Steps
to
Get
Started
•
Develop
(or
take)
a
content
ques+onnaire
•
Establish
your
marke+ng
and
content
priori+es
•
Conduct
key
word
research
•
Set
content
lists/buckets
•
Set
up
editorial
calendars
and
social
media
conversa+on
calendars
•
Set
up
online
tracking
for
men+ons
and
monitoring
results
Research
and
set
your
plans
before
jumping
on
the
content
marke7ng
train.
Think. Create. Communicate.
alleecreative.com
10. Sample
Editorial
Calendar
Important Topics/Key Author/Owner Blog Website Newsletter E-News Facebook
Dates Words
Week of January 2, 2012
1/2/12
1/3/12
1/4/12
1/5/12
1/6/12
Week of January 9, 2012
1/9/12
1/10/12
1/11/12
1/12/12
1/13/12
Think. Create. Communicate.
alleecreative.com
13. Considering
Time
Management
Content
marke+ng
can
seem
overwhelming,
especially
if
you
have
limited
resources
and
staff.
Know
this:
Repurposing
content
is
OK.
In
fact,
I
encourage
it.
Think. Create. Communicate.
alleecreative.com
14. Prevent
your
brand
from
becoming
anit-‐social
Think. Create. Communicate.
alleecreative.com
15. Rome
wasn’t
built
in
a
day.
• Develop
a
rou+ne
• Don’t
expect
results
over
night
• You
get
out
of
it
what
you
put
in
to
it
Think. Create. Communicate.
alleecreative.com
16. Resources
Content
Marke+ng
Ins+tute
www.contentmarke+ngins+tute.com
Content
Marke+ng
World
(#cmworld)
Chief
Content
Officer
Magazine
“Stop
Selling:
A
Content
Marke+ng
Guide”
hLp://alleecrea+ve.com/content-‐marke+ng-‐guide/
Marke+ngProfs
hLp://www.marke+ngprofs.com/
“The
End
of
Business
as
Usual”
by
Brian
Solis
eMarketer
www.emarketer.com
Think. Create. Communicate.
alleecreative.com