Originally presented at the 2013 Content Marketing World conference in Cleveland, OH, Melissa Harrison, CEO at Allee, presents tactical information and templates for organizing your social media content in a way that makes keeping tabs on your comprehensive content marketing strategy a breeze.
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.
In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric.
At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share:
The Rules of Engagement in social media for sales professionals
How your social graph impacts your ability to close deals and generate leads.
How to maximize your social media profiles so they attract clients.
How becoming an expert content curator can build credibility and influence.
How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
How to Maximize Your Year-End Donations with Mobilemobilecommons
You've spent months planning your end-of-year fundraising campaign: carefully analyzing last year's data, scheduling messages and testing the perfect ask. But are you making the best use of your mobile program to maximize donations? Join Mobile Commons and interactive marketing consultant John Brian McCarthy for a webinar on how you can keep your mobile activists engaged in your organization and increase their contributions to your mission, year-after-year.
Maximize year end fundraising with Classy and HellerHeller Consulting
The year-end fundraising season is coming fast. It’s not too late to get everything in shape to make your end of year the best it can be.
In this webinar fundraising experts Jenn Smith from Heller Consulting and Mike Spear from Classy show you what you can do now to make sure you get the most out of the biggest fundraising season of the year.
View the webinar at http://teamheller.com/yearend/
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote.
DMS Mentoring Brochure
"I believe in the importance of tapping into our true purpose and recognising the value of our experiences. I feel it's important for musicians to discover their own route to financial freedom, work/life balance and community connection. In doing so we empower ourselves, inspire others, and increase our chances of long-term sustainability."
- Elroy 'Spoonface' Powell
GSM interns were each assigned a focus artist to create a complete marketing strategy for with a budget of $5,000. This plan includes current artist stats, playlist information, physical advertising, and digital advertising/social content. The overall goal was to create a plan that would help the artist reach 3.0B streams by the end of the year. My assigned artist was Halsey.
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
Attention BRANDS: This method of understanding social media will BLOW YOUR MIND!Chak Lau
A simple metaphor that will teach brands how to engage on social media. A counter to "The Uninvited Brand". Done by Malaysian site, CILISOS.my for Malaysian Social Media Week
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.
In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric.
At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share:
The Rules of Engagement in social media for sales professionals
How your social graph impacts your ability to close deals and generate leads.
How to maximize your social media profiles so they attract clients.
How becoming an expert content curator can build credibility and influence.
How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
How to Maximize Your Year-End Donations with Mobilemobilecommons
You've spent months planning your end-of-year fundraising campaign: carefully analyzing last year's data, scheduling messages and testing the perfect ask. But are you making the best use of your mobile program to maximize donations? Join Mobile Commons and interactive marketing consultant John Brian McCarthy for a webinar on how you can keep your mobile activists engaged in your organization and increase their contributions to your mission, year-after-year.
Maximize year end fundraising with Classy and HellerHeller Consulting
The year-end fundraising season is coming fast. It’s not too late to get everything in shape to make your end of year the best it can be.
In this webinar fundraising experts Jenn Smith from Heller Consulting and Mike Spear from Classy show you what you can do now to make sure you get the most out of the biggest fundraising season of the year.
View the webinar at http://teamheller.com/yearend/
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote.
DMS Mentoring Brochure
"I believe in the importance of tapping into our true purpose and recognising the value of our experiences. I feel it's important for musicians to discover their own route to financial freedom, work/life balance and community connection. In doing so we empower ourselves, inspire others, and increase our chances of long-term sustainability."
- Elroy 'Spoonface' Powell
GSM interns were each assigned a focus artist to create a complete marketing strategy for with a budget of $5,000. This plan includes current artist stats, playlist information, physical advertising, and digital advertising/social content. The overall goal was to create a plan that would help the artist reach 3.0B streams by the end of the year. My assigned artist was Halsey.
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
Attention BRANDS: This method of understanding social media will BLOW YOUR MIND!Chak Lau
A simple metaphor that will teach brands how to engage on social media. A counter to "The Uninvited Brand". Done by Malaysian site, CILISOS.my for Malaysian Social Media Week
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Brand is Not a Logo: How to Communicate Your True BrandMelissa Harrison
You spend lots of time and energy (and dollars) on creating the perfect look for your organization. Now what? Just because you have a fancy logo doesn’t mean others are listening!
Your organization’s brand must be a package deal – looks, communication and measurement. Learn the importance of identifying your brand voice and engaging others in your conversation. Learn the dos and dont's of brand strategy and how to answer the “what next?” question after your look is set. Get everyone in your organization on board with what you stand for as a
company, as a brand. Get real strategies, real examples, real tips to implement in your own organization.
Content marketing has moved from a buzz word to reality. If you’re not using (or thinking about using) content marketing you could be missing the opportunity to engage with your audience and expand your brand.
So what are the trends for 2012 and how can you be a part of it all? During this webinar, I discussed trends in content marketing and how you can implement these into your own marketing strategies.
Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
5. @alleecreative #cmworld #cmicontent
Social Media Strategy One Sheet
• Mission and Tactics
• Target Audience
• Key Partners, Affiliates, Brand Ambassadors
• Content Categories
• Key Words and Phrases
• Other Important Notes
12. @alleecreative #cmworld #cmicontent
4. Spend Time with Your Fans
“You learn a lot about people
when you listen to the songs that mean
Something to them.” - Unknown
13. @alleecreative #cmworld #cmicontent
5. Read the Reviews
“Music is everybody’s possession.
It’s only publishers who think that people own it.”
- John Lennon
17. @alleecreative #cmworld #cmicontent
ENCORE!
(You know where I’m going with this…schedule your encore
performance!)
“There’s a certain line
in every song that sticks out because it
reminds you of a person that you just can’t
forget.” - Unknown
Now, maybe we’re not always out to change the world, but content doesn’t lie either. Your audience is way to smart to be fooled by marketing speak and robo-content. Be original. Be engaging.
AKA: Your brand voice…who are you going to be online? Does this jive with your overall brand voice and messaging? If it doesn’t, your audience is going to spot the lip syncing from a mile away.
You’re going to need to get out your business plans for this one—or at the very least, your marketing plan.Create a list of words that:You think describe your organizationYou think others use to describe your organizationYou want people to think about your organization Target Market and CompetitionWho is your target market?CurrentThe “perfect” client/customer/memberWho is your competition?DirectIndirect Brand VoiceWhat is the tone of your brand?How do you want to “talk” to your customers?
You can make your social media strategy as in-depth and complication as you want, and sometimes it’s warranted. But if you want a quick, simple start, be succinct in what you’re trying to achieve and make it easy to get everyone on board. Develop your “one sheet” as a way to keep track of your voice, your goals, and your overall tactics for what you’re going to utilize the social media channels for. This will drive your engagement as well—when you have a plan and know what you’re doing, it fees up your time to just enjoy the show—to talk to you fans.
**additionally in the Mission/Tactics area, add notes such as how many times to post on each channel, various “fun” tactics such as “featured listings,” “real estate wisdom”, “around the office candid pics” etc.(example does not currently show key partners/brand affiliates…or “source lists” which are important to research and include).Also can add: content “owners” in the sense of who is responsible for what.
AKA: What channels will you use?All channels serve a purpose and can be a beautiful place to house your content as well. You need to determine if they fit your goals and audience needs as well.
Sometimes we need reminding that every channel is not for everyone, nor are they intended to be used for the same purposes across the board.Utilize short descriptions and easy-to-handle copy to get your team (or clients) knowledgeable. Do your research—where is your audience? Does it even make sense for you to be on Pinterest? It’s better to be great at one or two than to be mediocre at them all. Because once you start the content marketing game, you can’t stop. It doesn’t turn off. Our audiences expect repeat performances.
AKA: Content CalendarsYou aren’t putting content together for you—it’s about your audience. What do they want to hear? Make it all about them.
Go over content calendar example.How long do they take? Are they “livable” “breathable” YES!Blog calendars vs. SM calendars vs. full-blown content calendars with all the channels—what is best for you/your clients?
Go over content calendar example.How long do they take? Are they “livable” “breathable” YES!Blog calendars vs. SM calendars vs. full-blown content calendars with all the channels—what is best for you/your clients?
AKA: Engage!Once your content is out there, monitor, comment and respond to your audience as they engage with you.They will tell you a lot about what they like, don’t like, and want more of. But you have to listen.Example: International consulting company; engagement and conversation/influence increases as the time was amped up for spending time (talking back to) fans. Show the real numbers here.
AKA: AnalyticsYes, we are all publishers, but you do not own much of your content once it appears online. Your audience can love it, share it or stomp all over it. It’s up to us to use what they tell us about it and switch it up so that’s it’s more to their liking.
Roger Fazendin REALTORS example of listening to analytics and moving content to days, times, areas where their audience is most active.
What to look for, how often, what to do with the information, how to compare to business goals/infoFirst is website/blog example(second slide is SM example—we like to keep one spreadsheet and make tabs for all channels; easy to see change over time)There are MANY ways to organize; find out what is important to know about your audience and your content and track that first. Make it simple. Use “real talk” when presenting to the C-Suite or others who are interested in ROI (everyone should be interested in ROI!)
What to look for, how often, what to do with the information, how to compare to business goals/infoFirst is website/blog example(second slide is SM example)There are MANY ways to organize; find out what is important to know about your audience and your content and track that first. Make it simple. Use “real talk” when presenting to the C-Suite or others who are interested in ROI (everyone should be interested in ROI!)
AKA: tweak, review and make each (week, month, year) better than the last.Be the brand that is unforgettable.