What to consider when developing a Social Media Strategy
Presentation given by Aisha Hillary, Communications Specialist, New Media & Brand, SBS
For: The Insight Exchange Luncheon event "Social Media Strategies" held 21 July 2009
Mera Medicare is exploring social media strategies to promote their business. Social media marketing involves creating engaging content to attract attention and encourage sharing on sites like Facebook, Twitter, and LinkedIn. An effective strategy asks questions to start conversations and build connections with potential customers online.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
This document provides tips for small businesses to use social media strategically. It recommends choosing the right social media platforms, creating engaging content, being consistent in posting, leveraging networks to start meaningful online dialogues, and evaluating success to improve social media strategy. The document also provides contact information for an expert on focused online marketing.
This document discusses the similarities and differences between commercial marketing and social marketing. Both utilize similar tools like market research, product development, and competition analysis. However, social marketing seeks to influence behaviors for social good, considers a wider set of determinants that influence behavior, and measures long term outcomes rather than short term profits. Key differences include the behaviors targeted, segmentation approaches, and balancing short and long term benefits. While commercial marketing focuses on benefits to customers, social marketing must understand complex behaviors and wider influences, partnering with communities. Both can learn from each other to create shared value between business and society.
The cycle of integration: five key areas to consider. Integration: breaking d...CharityComms
John Grounds, strategic marketing and communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines four imperatives for building strong B2B brands: building brand equity through relationships that drive customer acquisition, retention, and advocacy; creating a brand measurement system to guide brand strategy and analysis; translating brand equity into impactful customer experiences; and understanding how human factors and broader trends are influencing B2B decisions and how B2B marketers should address these changes. The document was written by Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester Research.
The document discusses how businesses can raise their profile and differentiate themselves from competitors by tapping into online communities. It recommends that businesses identify the relevant communities for their target audiences, introduce their products/services and how they address the communities' needs, involve community members for feedback and development, build personal relationships with key influencers, and integrate community insights into broader marketing strategies. Doing this effectively can help businesses harness the power of peer recommendations, engage audiences, and set themselves apart from competitors.
Mera Medicare is exploring social media strategies to promote their business. Social media marketing involves creating engaging content to attract attention and encourage sharing on sites like Facebook, Twitter, and LinkedIn. An effective strategy asks questions to start conversations and build connections with potential customers online.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
This document provides tips for small businesses to use social media strategically. It recommends choosing the right social media platforms, creating engaging content, being consistent in posting, leveraging networks to start meaningful online dialogues, and evaluating success to improve social media strategy. The document also provides contact information for an expert on focused online marketing.
This document discusses the similarities and differences between commercial marketing and social marketing. Both utilize similar tools like market research, product development, and competition analysis. However, social marketing seeks to influence behaviors for social good, considers a wider set of determinants that influence behavior, and measures long term outcomes rather than short term profits. Key differences include the behaviors targeted, segmentation approaches, and balancing short and long term benefits. While commercial marketing focuses on benefits to customers, social marketing must understand complex behaviors and wider influences, partnering with communities. Both can learn from each other to create shared value between business and society.
The cycle of integration: five key areas to consider. Integration: breaking d...CharityComms
John Grounds, strategic marketing and communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines four imperatives for building strong B2B brands: building brand equity through relationships that drive customer acquisition, retention, and advocacy; creating a brand measurement system to guide brand strategy and analysis; translating brand equity into impactful customer experiences; and understanding how human factors and broader trends are influencing B2B decisions and how B2B marketers should address these changes. The document was written by Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester Research.
The document discusses how businesses can raise their profile and differentiate themselves from competitors by tapping into online communities. It recommends that businesses identify the relevant communities for their target audiences, introduce their products/services and how they address the communities' needs, involve community members for feedback and development, build personal relationships with key influencers, and integrate community insights into broader marketing strategies. Doing this effectively can help businesses harness the power of peer recommendations, engage audiences, and set themselves apart from competitors.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
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CUPTOY is a toy consisting of interlocking plastic cups in different sizes that can be used to build structures. The cups come in random colors shrink wrapped in sealed portions and when joined together allow children to build creatively in any direction. Purchasing the toy provides additional free items including a green cup that "brings all the colors of the rainbow."
The Captoy is a toy block that can temporarily connect to form complete building bricks out of two half bricks. The blocks can be stacked in various orientations and directions to build structures. The blocks are designed to connect the cut-off caps of food or drink packaging to reduce waste.
The document provides guidance on developing a social media strategy for an auto dealership. It discusses setting objectives to increase customers and leads, identifying target audiences, researching customers and website traffic, developing content across multiple social media platforms, engaging audiences with a 10:1 value to marketing tweet ratio, using tools like Hootsuite for management and measurement, and provides examples of social media marketing tactics for auto dealerships.
David Ian Gray retail presentation at Canadian Marketing Association National Conference, 04/09 Toronto, Canada.
Topic: Forces of Change in Canadian Retail.
Can be downloaded from www.dig360.ca
Social Media Report - Universities Aug - Sept 2016Unmetric
Explore the social media strategies of Universities in the United States that gets them engaging on Social Media. Access engagement, campaign intel and a variety of metrics on their performance on Facebook.
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2011 social recruiting report jobvite srp-2011Ximo Salas
According to a survey of over 800 US companies conducted in 2011:
- 89% of companies planned to use social networks for recruiting in 2011, up from 83% in 2010.
- Social media saw the largest planned increase in investment for recruiting among various sources.
- LinkedIn was the dominant social network for recruiting, used by 87% of respondents, though many companies used multiple networks.
- Two thirds of respondents expected increased competition for talent over the next year, driving more intense recruiting efforts.
Este documento describe los pasos para instalar XAMPP en Windows, incluyendo descargar el instalador, guiar al usuario a través de los mensajes de instalación, configurar el firewall y servicios, y verificar que XAMPP se haya instalado correctamente. También proporciona enlaces para descargar e instalar la versión más reciente de Joomla para la próxima clase.
If you are looking for a fat loss drug that is extremely safe to use and yet can help you get rid of obesity and gain solid muscles and body strength, Clenbuterol would surely appeal to you. This is primarily because this weight loss drug is considered as an excellent performance enhancing drug to retain muscle mass and strength gains while losing stubborn fat.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
The document discusses a Mobius string calendar, which is a string unit that can be used to create a calendar. The Mobius string calendar utilizes a string or strip arranged in a Mobius loop or strip to keep track of dates in a unique and innovative way.
CUPTOY is a toy consisting of interlocking plastic cups in different sizes that can be used to build structures. The cups come in random colors shrink wrapped in sealed portions and when joined together allow children to build creatively in any direction. Purchasing the toy provides additional free items including a green cup that "brings all the colors of the rainbow."
The Captoy is a toy block that can temporarily connect to form complete building bricks out of two half bricks. The blocks can be stacked in various orientations and directions to build structures. The blocks are designed to connect the cut-off caps of food or drink packaging to reduce waste.
The document provides guidance on developing a social media strategy for an auto dealership. It discusses setting objectives to increase customers and leads, identifying target audiences, researching customers and website traffic, developing content across multiple social media platforms, engaging audiences with a 10:1 value to marketing tweet ratio, using tools like Hootsuite for management and measurement, and provides examples of social media marketing tactics for auto dealerships.
David Ian Gray retail presentation at Canadian Marketing Association National Conference, 04/09 Toronto, Canada.
Topic: Forces of Change in Canadian Retail.
Can be downloaded from www.dig360.ca
Social Media Report - Universities Aug - Sept 2016Unmetric
Explore the social media strategies of Universities in the United States that gets them engaging on Social Media. Access engagement, campaign intel and a variety of metrics on their performance on Facebook.
Dr. David Anderson - Supply Chain and Economic Effects of RegulationsJohn Blue
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More presentations at: http://www.trufflemedia.com/agmedia/conference/2012-decreasing-resources-increasing-regulation-advance-animal-agriculture
Thomas Cook : Video Interviewing & Evolution of RecruitmentSonru
"How Thomas Cook improved their High Volume Recruitment with Video Interviewing" In this session, Justin Morrison, Resourcing, Learning & Development Manager, outlines how they’ve revolutionised their recruitment process by introducing video interviewing for high volume recruitment. It looks at the Thomas Cook recruitment process, & the evaluation of video interviewing as a potential solution. It will also discuss lessons learned through implementation, & subsequent results including cost savings & levels of candidate engagement.
2011 social recruiting report jobvite srp-2011Ximo Salas
According to a survey of over 800 US companies conducted in 2011:
- 89% of companies planned to use social networks for recruiting in 2011, up from 83% in 2010.
- Social media saw the largest planned increase in investment for recruiting among various sources.
- LinkedIn was the dominant social network for recruiting, used by 87% of respondents, though many companies used multiple networks.
- Two thirds of respondents expected increased competition for talent over the next year, driving more intense recruiting efforts.
Este documento describe los pasos para instalar XAMPP en Windows, incluyendo descargar el instalador, guiar al usuario a través de los mensajes de instalación, configurar el firewall y servicios, y verificar que XAMPP se haya instalado correctamente. También proporciona enlaces para descargar e instalar la versión más reciente de Joomla para la próxima clase.
If you are looking for a fat loss drug that is extremely safe to use and yet can help you get rid of obesity and gain solid muscles and body strength, Clenbuterol would surely appeal to you. This is primarily because this weight loss drug is considered as an excellent performance enhancing drug to retain muscle mass and strength gains while losing stubborn fat.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
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