Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
Strategizing Communication in a (Social) Networked WorldNeville Hobson
Addressing four questions - 1) Where does social media really fit into your business world? 2) How do you identify online influencers and connect with them? 3) Who else is using social media and what measurable benefits are they enjoying? 4) What can you do right now? Presentation at #smib09 London, Oct 23, 2009
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Social Media Strategies - SBS PresentationRoss Dawson
What to consider when developing a Social Media Strategy
Presentation given by Aisha Hillary, Communications Specialist, New Media & Brand, SBS
For: The Insight Exchange Luncheon event "Social Media Strategies" held 21 July 2009
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
17. Offline Word of Mouth Online Word of Mouth Most trusted medium Highly relevant Speeds through strong ties (days) Highly trusted Highly relevant High speed of dissemination (seconds) One to one (or few) Ability of one to many Temporary Permanent Difficult to seek exact match Can search for it (web) Source mostly known Source unknown and known
18. Types of Online Word of Mouth WHAT DIRECT conversation, comments, reviews etc INDIRECT Badges, fan page, viral, buzz etc. HOW MESSAGE friends/ followers, mentions, readers, tagger etc MEDIUM Twitter, Flickr, YouTube, Digg, StumbleUpon, Facebook, blogs, community etc.
22. Strong communities: Irvin Yalom Facilitate Information Sharing Part of something greater, belonging Builds hope and raises expectations Community Altruism: For the good of the community
40. Word of Mouth Campaign Strategic Framework 1. Understand Network 2. Most Influential 3. Involve and engage 5. Motivation to talk 4. Sticky Messages A successful word of mouth campaign is built using the five key ingredients.
41.
42. Focus on the creators to spread Our Influentials Their Friends
43. Community Building Blocks: Yalom Facilitate Information Sharing Part of something greater, belonging Build hope and raise expectations Co-create community and take ownership Summer Community name and identity. Video compilation. Expect a great Summer (festivals, VIP) then surprise.
46. Amplifying Impact 25 Key Social Organisers 17,000 Friends Combined Uploads videos, authentic conversations Tags friends who are in his video ‘ tagged’ friend then broadcasts to his friends
Two different types of WOM Organic WOM occurs naturally when people become advocates because they are happy (or not) with a product.Amplified WOM occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities.66
6
6
(active TV ad skippers were 25% more likely to participate in message boards) Intelliseek6
Bazzar voice showed that they get 50% more click through rates from an EDM that featured consumer based reviews – (Petco WOMMA). Bob loves his pet as much as me, , I think I’ll buy bobs cat toy. Highly persuasive! 6
6
6
Intelliseek : online WOM 14% more trusted than TV adsDo we know what is a bogus review? How do we know to trust it? Research has shown that we are more likely to trust a site that has some negative reviews than all positive reviews. People expect that others will not LOVE it all the time that makes it feel real and well….human. We start to smell a rat otherwise. Not about offline vs online word of mouth – they are complementary and should work together. 17
<number>
Building community will make WOM travel further and be sustained.Community is a sense of belonging, there is a higher purpose that people are building towards. People are not there to help the brand they are there to help each other. The community of review sites is very strong.Why do people write reviews on the website (when they become part of a community – they want to do it for the community). <number>
As community is breaking down in our offline lives it is building in our online lives.<number>
Car stereo website forums & experience with zealous gaurdians!<number>
Professor Emeritus of Psychiatry at the Stanford UniversityCar stereo website forums & experience with zealous gaurdians!<number><number>