This document summarizes a meeting agenda for developing a communications strategy for Northeast Kingdom Learning Services (NEKLS). The agenda covers introductions, reviewing objectives and success factors, communications/branding/marketing, audience identification, tool inventory, internal communications, and a SWOT analysis. The objectives are to partner with NEKLS to develop a communications strategy and identify deployment tactics. Critical success factors include team engagement, continual examination and modification of processes, and universal buy-in. The meeting considers branding vs marketing, when to examine communications, audience analysis, information capture from audiences, internal communication tools, and a SWOT analysis.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
Hybrid Marketing is a new term that is based on the value & demand of the new era of marketers.
The million dollar question: "Is it better to be GREAT at one thing or GOOD at several things?"
It's up to you to decide what path you take.
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Loredo & Compañía
"The Definitive Guide to Employee Advocate Marketing" es una guía de para involucrar al personal con la estrategia de Social Media Marketing de una empresa.
La guía fue elaborada por Social Chorus.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner
Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
Hybrid Marketing is a new term that is based on the value & demand of the new era of marketers.
The million dollar question: "Is it better to be GREAT at one thing or GOOD at several things?"
It's up to you to decide what path you take.
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Loredo & Compañía
"The Definitive Guide to Employee Advocate Marketing" es una guía de para involucrar al personal con la estrategia de Social Media Marketing de una empresa.
La guía fue elaborada por Social Chorus.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner
Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
My Fathers sentimental object is his seaman's knife because it represents a special time in his life. "A seaman without his knife is like a soldier without his gun". Listen to his story...
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Developing your Internal Communications Strategyrozhendley
A definitive guide on how to develop your internal communications strategy. Includes a blueprint, step by step process, top tips and tools to help your develop your internal communications strategy which aligns with business goals.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
Unleashing Potential: Talent Management and Career Development Strategies for...Vanessa Theoharis
This presentation was shared by Vanessa Theoharis and Julie Ried at the American Marketing Association Higher Education Symposium in November 2022.
The market has gone through a whirlwind of a year, as individuals contemplate the next stages of their career journeys, whether within the organization or elsewhere. As higher education leaders, you have the opportunity to create a workplace environment that will attract top talent, engage your team and motivate individuals to stay.
Bringing best practices from across the field, this presentation includes strategies around employee recruitment, retention, and engagement, specifically for marketing and communications teams.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
Steps to Success: Improving the Overall Effectiveness of Your Employee Traini...BizLibrary
An effective employee training program doesn’t just happen, it requires leadership buy-in, communication, metrics and more.
In this webinar, you’ll learn how to start improving the overall effectiveness of your employee training program with a few simple strategies. If you’re looking to improve your current training program, or implement a brand new one, this webinar is for you!
What You’ll Learn:
A proven model to determine the success of your program
Key components that can be impacted
Strategies that will improve Program Management, Business Goals & Metrics, Leadership Buy-In and Marketing & Communication execution
2. Meeting Agenda
I. Inroductions 5 Min
II. Review Objectives & Success Factors 10 Min
III. Communications/Branding/Marketing 30 Min
IV. Audience Identification With Report Out 45 Min
V. Information Capture 20 Min
VI. Break 10 Min
VII. Tool Inventory 15 Min
VIII. Internal Communications 20 Min
IX. SWOT With Report Out 45 Min
X. Questions/Comments/Next Steps 10 Min
XI. Adjourn
3. Project Objectives
Objective – Partner with the NEKLS team to develop a
communications strategy to serve as a guide for the team with
regard to future communications. This document will be
developed based on team insights and assist the organization in
obtaining desired objectives regarding communication approach
and impact.
Objective – Identify communication deployment tactics based on
team insights.
4. Critical Factors for Success
The NEKLS team embraces the value of communication and
engages in the development and deployment of marketing
campaigns and communications strategies that fuel the NEKLS
brand and help the organization to obtain objectives.
The NEKLS team develops an enthusiastic hunger to always
examine and modify processes, skills and approach.
Universal buy-in – process must be exciting and engaging and
non-threatening. Understand that this as an investment in
the team in an effort to support each persons role in guiding
the organization toward objectives.
Follow through and follow up.
5. Meeting Considerations
Contribute to the conversation
Recognize that this is about NEKLS tools – the conversation is not
personal
Be positive – do not get stuck in the negative
Be forward thinking – explore the possibilities
Try to view this from a organizational and community perspective
Be respectful even if someone has a different point of view
Recognize that the objective is to make your organization stronger
and your job easier and more dynamic
6. What is a Brand?
BMW Volkswagen Beetle
Nike
McDonalds
Starbucks
7. What is a Brand?
The totality of thoughts, feelings, and
expectations that form a distinctive and
compelling promise and allows people to
more easily choose one product or service
over another.
8. What is a Marketing?
The activity, set of institutions and process for
creating, communicating, delivering and
exchanging offerings that have value for
customers, clients, partners and society at
large.
10. Branding vs. Marketing
Branding is long-term and strategic.
Branding impacts are realized in a long-term
capacity.
Marketing is strategic and shorter-term.
Marketing efforts should deliver short-term
results.
11. Branding vs. Marketing
Marketing is always tactical – you plan,
develop and deploy marketing material.
Brands involve reputation and can happen
“accidentally” if a reputation is not managed.
Brand equity is accumulated over time.
12. Branding vs. Marketing
Marketing is almost always measured by the
business or organization engaged in the
process.
An organizations brand image often goes
unrecognized, unappreciated and unmanaged.
It is rarely measured and hardly ever appears
as a responsibility on a job description.
13. Branding vs. Marketing
Marketing is generally deployed by a select
group or individual staff.
An organizational brand generally involves
the board of directors, executive director,
management and staff (Many more then
would be the case with marketing.)
14. When to Examine Your Brand
Communications
• When a reputation and identity has been
unmanaged for a period of time.
• If/when a organization in not leading with
its most distinctive and competitive strengths.
• If there is a need to overcome a dated or
inaccurate image.
15. When to Examine Your Brand
Communications
• The messages from the organization and its
representatives lack focus, consistency or
market relevance.
• Resources are being applied in an inefficient
or uncoordinated manner.
• You are not realizing the full potential
impacts of marketing and promotions.
16. Making the Connection
External communication is the most critical
marketing tactic to develop and fuel a brand
The brand determines:
• How you are perceived
• What category of people engage with you
• Why they engage with you
• How they engage with you
17. Making the Connection
With regard to communications that support
your brand the motto is always:
Plan
Develop
Deploy
Evaluate
Refine
Repeat
18. Things to Consider
• What is the identity for the organization and are people
responding the way we would like?
• Is NEKLS fostering an accurate and positive image?
• Is NEKLS providing a unifying and strategically focused
collection of communications = following a framework to
guide how the organization presents itself?
• Is NEKLS seeing improved results from communication,
investment and recruitment – what is the current return on
investment?
• Are you fully leveraging communication to meet objectives
and fulfill your purpose?
19. Audience Analysis – Things to
Consider
What motivates you? Most people want content
personalized the them and their needs and it has to be to
break through the overload of communications.
According to a recent survey:
• Consumers estimate that content is, on average, 50% too long.
• Less than half of digital content is found useful or relevant to the
consumer.
• 22% of the buying or selection process is wasted with ineffective
content.
• Businesses/organizations who make these mistakes are 40% less
likely to get a commitment.
Digital Communication is important because:
• It represents over 50% of what contributes to a commitment
• When done right, adds to a business or organizations chances of
getting a commitment by up to 25%
20. Your Perspective
Internal communication is a subset of effective
business communication, which is built around
this simple foundation: communication is a
dialogue, not a monologue.
In fact, communication is a dual listening
process.
21. Audience Analysis
Who is the NEKLS Audience?
Create a list of the different audiences that NEKLS
would like to reach.
22. Audience Analysis
For each audience segment identify the following:
What NEKLS related goals might this audience
have?
What challenges might they face in obtaining their
goals?
How does this audience currently perceive
NEKLS?
What can NEKLS do and/or provide that would
help them with their goals and challenges.
23. Information Capture
What information does NEKLS currently capture
from audience areas?
How is that information employed?
What information would be helpful that is not
currently available?
25. Communication Tool Inventory
What communication tools does NEKLS currenlty
employ?
What (if any) response has there been to current
tools?
What communications tools might be helpful that
are not currently employed?
26. Internal Communications
What activities and tactics are traditionally used for internal
communication?
• One-on-one meetings
• Staff/team meetings
• Emails
• Voice mails
• Video broadcasts
• Intranets
• Staff-to-staff newsletters
• Corporate newsletters
• Annual Reports
• Quarterly Reports
What do you feel would be effective?
27. SWOT Analysis
In your group take a moment to identify the following:
Strengths - What do we do best? How do we want our target audiences to
view us? What distinguishes us from others? What do we have going for us?
Weaknesses - In what ways do we have trouble clearly explaining to people
outside our field what we do? In what ways to we struggle to get things
done? What skills do we need?
Opportunities - Can we identify new or expand current markets for our
services? What is the current economic landscape of our community? What
do we control that we could change to improve impact?
Threats - Are there external factors that would prohibit our organization
from moving forward? Are their misperceptions?