BBC's digital strategy focuses on creating value from content by reaching large audiences across platforms like BBC.com, which receives 1.9 million unique users and 44 million ad-enabled page views per month. BBC Worldwide partners globally to distribute popular content like Top Gear across territories, adapting it into local TV shows, magazines, websites and merchandise to monetize traffic while finding new audiences.

1. Creating Value With Content

3. DIGITAL BUSINESS IS A CRITICAL FOR GROWTH

4. OUR DIGITAL STRATEGY

5. THE EVOLUTION OF OUR CONTENT AND BRANDS

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8. BBC.COM reaches 1.9M UNIQUE USERS

9. AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH

10. 600-700K VOD STREAMS/MONTH

11. 300,000 MOBILE IMPRESSIONS/MONTHbbc.combbc.co.uk

12. GLOBAL PARTNERS

13. BBC WORLDWIDE

16. LOCAL DEALS

17. Top Gear UKMerchandiseDVDsUK TV ShowUK MagazineBooksMusic

18. Top Gear AustraliaTop Gear LiveLocal WebsiteLocal MagazineLocal TV Show

19. topgear.com/uk/topgear.com/au/bbcamerica.com/shows/topgear/

20. FIND YOUR AUDIENCES

21. RE-WORK YOUR CONTENT

22. MARKET LOCALLY

23. MONETISE YOUR TRAFFIC