Is your sales and marketing organization aligned for success? Today we reveal the 10 essential elements to sales and marketing team collaboration - leading to success.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
Webinar: Developing the Best Content for B2BLinkedIn
This document discusses developing effective content for display and social advertising. It emphasizes taking a full-funnel marketing approach by mapping content to different stages of the buyer's journey. Top-funnel content should be educational and shareable, while middle-funnel content addresses specific interests and bottom-funnel content helps close deals. Case studies show how targeting different audiences with relevant content at each stage can boost website traffic, ROI and lead generation. The document also provides tips for creating successful sponsored updates on LinkedIn, such as offering value, answering questions, and including clear calls-to-action.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
This document provides a 7-step guide to successful SEO. It begins with an introduction that defines SEO and its importance for driving traffic. It explains that the two most important ranking factors are the quality of links to a page and site. The guide then covers each of the 7 steps: 1) setting goals and doing an audit, 2) making content discoverable, 3) on-page optimization, 4) creating content, 5) gaining quality links, 6) refining internal linking, and 7) using analytics. It emphasizes that SEO requires a proactive approach and focuses on quality over quantity. The landscape is always changing, so practitioners must stay up to date on algorithm updates.
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Effective marketing in today’s world almost by definition requires digital marketing and specific social media strategies. There are a dizzying array of social networks and digital vehicles for companies to leverage in trying to engage existing and potential customers . Many companies do not even know where to get started in the realm of digital marketing. This course will teach you to speak the language of digital marketing from A/B testing to SEO, help you define the value proposition for digital marketing channels including LinkedIn Facebook, and direct e-mail for your company, and will explore best practices in designing, executing and managing marketing programs that deliver measurable ROI for your company’s valuable marketing dollars.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
Webinar: Developing the Best Content for B2BLinkedIn
This document discusses developing effective content for display and social advertising. It emphasizes taking a full-funnel marketing approach by mapping content to different stages of the buyer's journey. Top-funnel content should be educational and shareable, while middle-funnel content addresses specific interests and bottom-funnel content helps close deals. Case studies show how targeting different audiences with relevant content at each stage can boost website traffic, ROI and lead generation. The document also provides tips for creating successful sponsored updates on LinkedIn, such as offering value, answering questions, and including clear calls-to-action.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
This document provides a 7-step guide to successful SEO. It begins with an introduction that defines SEO and its importance for driving traffic. It explains that the two most important ranking factors are the quality of links to a page and site. The guide then covers each of the 7 steps: 1) setting goals and doing an audit, 2) making content discoverable, 3) on-page optimization, 4) creating content, 5) gaining quality links, 6) refining internal linking, and 7) using analytics. It emphasizes that SEO requires a proactive approach and focuses on quality over quantity. The landscape is always changing, so practitioners must stay up to date on algorithm updates.
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Effective marketing in today’s world almost by definition requires digital marketing and specific social media strategies. There are a dizzying array of social networks and digital vehicles for companies to leverage in trying to engage existing and potential customers . Many companies do not even know where to get started in the realm of digital marketing. This course will teach you to speak the language of digital marketing from A/B testing to SEO, help you define the value proposition for digital marketing channels including LinkedIn Facebook, and direct e-mail for your company, and will explore best practices in designing, executing and managing marketing programs that deliver measurable ROI for your company’s valuable marketing dollars.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
The document discusses LinkedIn and how it can be used by organizations. It provides information on LinkedIn's value proposition, demographics of its users, and how it allows professionals to network and gain knowledge. It also discusses best practices for using LinkedIn, including posting times, metrics to track success, and costs of LinkedIn plans for businesses, sales, and hiring. Examples are given of how companies like Coca-Cola use LinkedIn to reach customers. Analytics tools for tracking LinkedIn performance are also mentioned.
5 Steps to Boosting Recruitment Agency’s Brand Through ContentAndy, Xinbin Hu
The 5-step document provides guidance on using content marketing to boost a recruitment agency's brand. The 5 steps are: 1) Plan by defining audiences, goals and a content calendar, 2) Develop content by curating existing content and creating original content such as blog posts and videos on topics like thought leadership, 3) Share content on platforms like LinkedIn and Facebook, publishing 2-3 times per week, 4) Amplify content through sharing and promotions, and 5) Measure results and adjust the strategy based on what content performs best. The document provides tips for each step, such as creating audience personas and using images to engage readers.
The document discusses key concepts in advertising and marketing including:
1) The marketing mix involves promotional activities like advertising, public relations, direct marketing and cause marketing to achieve synergy.
2) Integrated marketing aims to coordinate all marketing efforts to maximize customer satisfaction and present a consistent brand strategy.
3) Advertising involves paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
This document provides an overview of a report on B2C content marketing trends in North America. It includes the following key points:
- Sections cover usage and team organization, clarity and commitment to content marketing, strategy, content creation and distribution, goals and metrics, budgets, and methodology.
- 63% of B2C marketers report being more successful with content marketing than one year ago, while the top reasons for stagnant success were lack of strategy and not enough time for content marketing.
- 40% of B2C marketers have a documented content marketing strategy, while 76% say their strategy includes operating content marketing as an ongoing process rather than just campaigns. 53% say their strategy is extremely
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Our customer success agent Nadia put together this handy Interactive Challenge Guide for you, our AdvocateHub VIPs! Get tips and ideas on how to run your advocacy marketing campaigns to mobilize your brand advocates.
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
The document summarizes trends showing a shift from "above-the-line" (ATL) marketing like advertising to "below-the-line" (BTL) tactics. ATL aims for mass awareness while BTL focuses on targeted, measurable interactions. Spending has grown faster for BTL which emphasizes perception, interaction, and measurability over brand-building. Seven trends are driving this shift, including changing demographics, consumer sophistication, information availability, and demands for accountability. Marketers are allocating more to quantifiable, multichannel, and relationship-building BTL strategies.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
“Always on” content and dialogue on housing LinkedIn
Jeroen van de Ven is the Social Media Manager at ABN AMRO bank. He discusses the bank's strategic goal to strengthen relationships and co-create value with customers to build trust in the ABN AMRO brand by persistently exceeding customer expectations. The bank aims to be "Always On" by sharing unique customer-centric content through branches, ambassadors, and articles that answer customer questions in order to humanize the brand on social media. The key takeaways are to create customer-centric content, leverage employees, sell solutions without direct selling, and maintain an always on presence 24/7 through social media.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
The document discusses LinkedIn and how it can be used by organizations. It provides information on LinkedIn's value proposition, demographics of its users, and how it allows professionals to network and gain knowledge. It also discusses best practices for using LinkedIn, including posting times, metrics to track success, and costs of LinkedIn plans for businesses, sales, and hiring. Examples are given of how companies like Coca-Cola use LinkedIn to reach customers. Analytics tools for tracking LinkedIn performance are also mentioned.
5 Steps to Boosting Recruitment Agency’s Brand Through ContentAndy, Xinbin Hu
The 5-step document provides guidance on using content marketing to boost a recruitment agency's brand. The 5 steps are: 1) Plan by defining audiences, goals and a content calendar, 2) Develop content by curating existing content and creating original content such as blog posts and videos on topics like thought leadership, 3) Share content on platforms like LinkedIn and Facebook, publishing 2-3 times per week, 4) Amplify content through sharing and promotions, and 5) Measure results and adjust the strategy based on what content performs best. The document provides tips for each step, such as creating audience personas and using images to engage readers.
The document discusses key concepts in advertising and marketing including:
1) The marketing mix involves promotional activities like advertising, public relations, direct marketing and cause marketing to achieve synergy.
2) Integrated marketing aims to coordinate all marketing efforts to maximize customer satisfaction and present a consistent brand strategy.
3) Advertising involves paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
This document provides an overview of a report on B2C content marketing trends in North America. It includes the following key points:
- Sections cover usage and team organization, clarity and commitment to content marketing, strategy, content creation and distribution, goals and metrics, budgets, and methodology.
- 63% of B2C marketers report being more successful with content marketing than one year ago, while the top reasons for stagnant success were lack of strategy and not enough time for content marketing.
- 40% of B2C marketers have a documented content marketing strategy, while 76% say their strategy includes operating content marketing as an ongoing process rather than just campaigns. 53% say their strategy is extremely
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Our customer success agent Nadia put together this handy Interactive Challenge Guide for you, our AdvocateHub VIPs! Get tips and ideas on how to run your advocacy marketing campaigns to mobilize your brand advocates.
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
The document summarizes trends showing a shift from "above-the-line" (ATL) marketing like advertising to "below-the-line" (BTL) tactics. ATL aims for mass awareness while BTL focuses on targeted, measurable interactions. Spending has grown faster for BTL which emphasizes perception, interaction, and measurability over brand-building. Seven trends are driving this shift, including changing demographics, consumer sophistication, information availability, and demands for accountability. Marketers are allocating more to quantifiable, multichannel, and relationship-building BTL strategies.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
“Always on” content and dialogue on housing LinkedIn
Jeroen van de Ven is the Social Media Manager at ABN AMRO bank. He discusses the bank's strategic goal to strengthen relationships and co-create value with customers to build trust in the ABN AMRO brand by persistently exceeding customer expectations. The bank aims to be "Always On" by sharing unique customer-centric content through branches, ambassadors, and articles that answer customer questions in order to humanize the brand on social media. The key takeaways are to create customer-centric content, leverage employees, sell solutions without direct selling, and maintain an always on presence 24/7 through social media.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
This document provides a marketing strategy and checklist for 2021, outlining 5 core elements: 1) a well-defined brand story and positioning strategy, 2) powerful messaging, 3) a branded content strategy, 4) a thoughtful website strategy, and 5) implementation planning. It discusses each element in detail and provides questions to help define the brand story, positioning, messaging, content, website experience, and implementation plan to prepare for future opportunities.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
This document provides an overview of why social media is important for accountancy firms and individuals within those firms. It discusses how social media allows for ongoing engagement and reputation building compared to traditional media. The document also outlines the top 10 benefits of social media, such as raising awareness, thought leadership, and lead generation. It stresses that social media requires a clear strategy with objectives, roles, content planning, and metrics to measure success.
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Best social media management agency /SolutionEngr Isaac Bush
Efficiently manage social media no matter the scale
Create, schedule, and promote content.
Engage and collaborate on social media.
analyze results in dashboards.
Allow us to manage your social media with the world's number 1 social media manager via PROMOREPLUBLIC via https://bit.ly/35BAuti
https://promorepublic.com/en/?ref=isaacifeanyiokorie&utm_source=partner&utm_medium=isaacifeanyiokorie&utm_campaign=affiliate
This document outlines a social media marketing strategy for a large recruitment company. It begins by defining the goals of growing business, clients, and revenue. It then discusses how the online landscape has changed and the importance of using social media strategically rather than just focusing on individual tools. The strategy involves defining objectives, tactics, and key performance indicators for positioning, relationships, influence, and accountability. It provides examples of tactics for different social media channels and outlines how success will be measured by metrics like return on investment and achieving the defined objectives.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how the company can help with lead generation, brand awareness, reputation management, and growing businesses through establishing a presence on key social media platforms like Twitter, Facebook, YouTube and blogs. Services include developing social media strategies, customizing and maintaining branded accounts, and measuring various social media marketing metrics.
Content Marketing Process (Learning With the IDM) JosefJames3
The document outlines the key steps in developing an effective content marketing strategy:
1. Developing a content strategy that is aligned with the brand's purpose and vision, and sets objectives and KPIs.
2. Listening to and understanding the target audience through persona development.
3. Telling consistent, compelling brand stories that are emotionally engaging.
4. Developing a content map after understanding the audience and defining the brand stories.
5. Distributing content through owned, earned, and paid channels strategically based on objectives and budgets.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
This was part of a pitch I made to Blue Orchid last year. It's a good example of what a business can expect from ImpSMART. We'll look at how your marketing supports your business goals and how we can make it more effective.
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7. Exploitation at its finest...biting our customers!
1. OUR data is being parsed and monetized, and we’re saying thank you.
2. Email is the only channel not algorithmically controlled.
3. How can we move them off of social and onto our platform….more product promotion?
4. Create compelling (interesting or problem-solving) content to capture attention and trust
11. Business Strategy, Goals and KPIs
#1 Partner to “Ideal Clients” that Value Creative and Financial Audience Development
Marketing Strategy
B2B Showrunner | Achieve $1.5 MM in Growth
#1 Partner to SMB Creators Better Best Practices
$858,000 in NEW BIZ
Existing Client RETENTION
Publishing and TAS Publishing and TAS
200 Leads and 40 Open Opps
Partners and Events
Always On Foundation: Web | Social | Paid | Thought Leadership
Top to Bottom Alignment on Strategy
12. Align Business Objectives and Buyer’s Journey
Business
Objectives
Acquire NEW
Leads
Develop Relationships Contract Retain and
Grow
Buyer’s
Journey
Status Quo Problem
Recognition
Research and
Consider
Commit Advocate
Status to
Company
Unknown Known
Marketing Ownership
Sales Execution
#StartUpScaleUp
14. Responsibilities, About and Desires:
Responsible for overall corporate strategy and
health of the business. He’s on the horse
leading the charge. Collaborates closely with the
team yet makes decisive calls on strategy,
direction and client leadership. Sets the pace
and tone of the organization. Wants to achieve
growth targets and see team evolve.
Goals, Motivations and Fears:
Primary goal is investing in growth of the
organization. Willing to embrace innovative
methods and loves ROI, yet functions on
instincts and intuition. Sceptical of “bright shiny
objects.” Fearful of low barriers to entry and the
pace of change of consumers and the broader
economy.
Triggers and Touchpoints:
Heavily influenced by financial publications, his
business owner network and LinkedIn. Prefers
hands on experience and in-person interactions
to establish trust.
Our Solutions:
We offer innovative methods to develop and
engage your audience to build trust and
credibility.
Gender: 70% Male
Age Range: 35-55
Income: $100k+
EDU: MBA
Industry: B2B
Job TItles: Owner,
Founder, President,
Entrepreneur
If You’re Targeting Everyone....
Strategic Serious Slater
17. Respect the Client: Single Version of the Truth
Business
Objectives
Acquire NEW
Leads
Develop Relationships Contract Retain and
Grow
Buyer’s
Journey
Status Quo Problem
Recognition
Research and
Consider
Commit Advocate
Status to
Company
Unknown Known
Marketing Ownership
Sales Execution
Marketing Qualified Lead Sales Qualified
Define lead statuses and workflows to align sales and marketing.
18. Define Pipeline Stages and Progression
Stage Description and Progress Step Probability
Qualified Fits Ideal Client Profile (active marketing budget, understands
value of product). Accepts offer for an INTRO meeting on a fixed
date and time.
10%
Pitching INTRO meeting complete and has agreed to grant access to
accounts and attend a deep dive audit/strategy meeting.
25%
Proposal Attended audit/strategy meeting AND has been sent a proposal for
services.
50%
Negotiations Timing established. Decision committee known. Proposal under
evaluation and commitment to a go or no-go on a set date.
90%
Closed Won Executed contract for services received 100%
Closed Lost Deal lost 0%
#StartUpScaleUp
19. What Business are you In?
Passion, Commitment and a Unique POV
Think Like a Publisher
Build a Loyal Audience
#5
22. “It’s very challenging for a marketing
professional to leverage content with a
mission that revolves around the product
(and not the customer.)”
Joe Pulizzi
23. “It’s the strategic use of content that will
not only build audiences and drive the
creation and retention of customers, but
also do it at a profit.”
Robert Rose
36. 28 Wins at $99,999 MRR
500 Leads
100+ Opps
Video email
prospecting
ABM to Target Accounts
Facebook Live 1/week
+ Atomized Content
N
U
R
TU
R
E
C
ontent Assets
Inbound and Paid
Media Acquisition
One Premium Asset Yields Many Derivative Assets
40. 40
IMPORTANT NOTE: The team has a very strong, and particular, point of view of the industry, strategies and
program/campaign execution. To that end, Phase 1 of our content strategy is not a broad collaborative
approach, but a highly leverage program focused on production of a singular premium content asset (video)
and the repurposing and extending of that asset into other forms and formats.
CTA: visit website.com/BBP landing page to subscribe to build audience
Facebook
LIVE Video
FB Page
(Fri 10AM)
Optimized for platform
Shot Horizontal
Need talking points
Download Upload to
YouTube
Channel
Blog Post with
Video and
transcribed
content
Shared to
LinkedIn and
Twitter with CTA
back to website
Optimized for platform
Published in
Weekly Curated
Newsletter to
Subscribers
(Audience)
Newsletter contains:
Top blog posts
Industry news
Extract audio to MP3
Upload to
iTunes,
Google Play
Lather | Rinse | Repeat | Repurpose
41. Lather | Rinse | Repeat the Forecast
Tues. 5:00 PM Pipeline Update
Wed. 9:30 AM Pipeline Exported
Fri. 9:00 AM Weekly Forecast Call
47. Key Takeaways
1. Every Company is a Media Company
2. Focus on Adding Value and Not Pitching Products
3. Build Loyal Audiences Around Shared Values
4. Process, Rhythm and Reporting
5. Content helps you understand interests and intent at scale
6. Leads or Audience Focused?
7. Diversified Revenue Streams Feasible
48. Thank you!
“It happens around the edges”
Seth Godin
Jeff Leo Herrmann
Jeff.Herrmann@MadisonToMarket.com
312.399.4535
@JeffLHerrmann
49. Content Drives Sales Productivity | B2B Showrunner Model
Drive Sales Enablement through an Owned Media Marketing Strategy
An Owned Media Marketing Strategy focuses on the audience (customer) first by producing consistent resource-driven content. This approach
positively impacts both inbound and outbound marketing strategies. This content led, resource-driven approach to sales prospecting and market
development builds trust and credibility of the organization and positions the sales team as industry experts and trusted advisors. An Owned Media
Marketing Strategy also provides the company access to their own first-party data and commercialization models beyond products/services revenue.
Strategy, Research &
Planning for Owned Media
Marketing Property
Consistent Media/Content
Production
Publish, Promote and
Activate Sales Team
Engage, Retain and
Measurement Insights
Business Strategy and Goals
Financial and Budget Plan
Competitive Analysis
Ideal Client Profile
1. Persona and Buyer’s
Journey
Messaging/VP Strategy
Content Marketing Mission
Statement
Keyword Strategy
Content Asset(s) Inventory
Platform and Channel
Selection
Subscription Strategy
Premium Content Asset
Development
1. Scripting, Flow and
Notes
Production and Atomization
Plan
1. Facebook Live Video
Program
2. Webinar Series
3. Strategic Blog
4. Podcast/Audio
Program
Content Calendar and
Cadence
Sales Process Design and
Playbooks, CRM Strategy
1. Align outbound to
media/inbound
2. Social Selling/ABM
Asset Distribution and
Promotion through
Paid/Organic Methods
1. Facebook/Social Ads
2. Organic Social
3. Influencers
4. Content Syndication
5. Email (MA)
Nurture Marketing Strategy
1. Build Loyal Audience
2. Scale your
Communications
3. Drive dialogue and
feedback loop
Valuation, Measurement and
Insights
RAVE Model
Sales/Marketing Insights
Dashboards and Forecasts
B2B Showrunner | Jeff Leo Herrmann | 312.399.4535
Last update July 27, 2017