The document summarizes the operations of a city gas station (CGS) in Bawal. The key functions of the CGS include measuring the incoming natural gas volume, reducing the gas pressure for distribution, and adding an odorant for safety. The gas is then distributed through a network of steel and plastic pipes at decreasing pressures down to the end users. Main operations at the CGS include odorizing, filtering, and regulating the pressure of the natural gas, as well as metering the gas volume. Pressure is stepped down from the transmission level of 17-19 bar through different regulating stations down to 0.1-0.5 bar for residential users.
Blending or Mixing of Butane and Propane to Make LPG GASlpgbnhgastank
Blending of butane and propane involves combining the hydrocarbon gases in a desired ratio to produce liquefied petroleum gas (LPG) for specific applications. The process involves measuring and mixing the gases homogenously in a blending tank using a recirculation pump. LPG blending can be done through in-line or batch blending, where in-line blending continuously mixes the largest components and is better for high quality and flexibility, while batch blending sequentially mixes measured volumes in a tank and is more cost effective for small capacities.
Liquefied natural gas (LNG) is natural gas that has been cooled to liquid form for storage or transport. It takes up 600 times less space than gas in its gaseous state. LNG is predominantly methane and is odorless, colorless, non-toxic, and non-corrosive. It can be transported via tankers and re-gasified for distribution as pipeline natural gas. Global LNG demand is expected to continue growing significantly in the coming decades as new supply projects are developed. Bangladesh currently imports LNG through floating storage and regasification units but is also considering developing permanent land-based LNG facilities.
Innovation of LNG Carrier-Propulsion and BOG handling technology (LNG Warring...BenedictSong1
LNG Warring State Period!
With the advantage of direct injection two-stroke MAN MEGI diesel engines and otto cycle duel fuel XDF engines, existing steam turbine-propelled LNG carriers are significantly less competitive and are in danger of survival. Shipowners will continue to make efforts to create new value by converting these steam turbine LNG carriers to FSRU, FLNG and FPU.
Final Report-City Gas Distribution (CGD) _Daxit AkbariDAXIT AKBARI 🇮🇳
This document provides an overview of Gujarat Gas Limited's city gas distribution business in India. It discusses the company's network, which includes over 16,000 km of pipelines distributing natural gas to over 10 lakh customers. It also outlines the key components of a city gas distribution network such as city gas stations, pipeline networks in steel and polyethylene, regulating stations, and CNG stations. The document then goes into details about ongoing pipeline projects and the methodology used for planning, designing, and constructing steel pipeline networks.
Guidelines for storage Handling and Dispensing of CNG.pptxAbhishek Padiyar
Latest T4S guidelines for storage, handling and dispensing of CNG at mother station, online station and daughter booster station.
This presentation make it simple and understandable to the guidelines for setting up of the layout for CNG station including, inter distance between various equipment and units, storage guidelines, filling guidelines and safety guidelines.
I have try to cover all the safety requirements of various equipment to be installed at a CNG station for its storage and dispensing.
The document summarizes the operations of a city gas station (CGS) in Bawal. The key functions of the CGS include measuring the incoming natural gas volume, reducing the gas pressure for distribution, and adding an odorant for safety. The gas is then distributed through a network of steel and plastic pipes at decreasing pressures down to the end users. Main operations at the CGS include odorizing, filtering, and regulating the pressure of the natural gas, as well as metering the gas volume. Pressure is stepped down from the transmission level of 17-19 bar through different regulating stations down to 0.1-0.5 bar for residential users.
Blending or Mixing of Butane and Propane to Make LPG GASlpgbnhgastank
Blending of butane and propane involves combining the hydrocarbon gases in a desired ratio to produce liquefied petroleum gas (LPG) for specific applications. The process involves measuring and mixing the gases homogenously in a blending tank using a recirculation pump. LPG blending can be done through in-line or batch blending, where in-line blending continuously mixes the largest components and is better for high quality and flexibility, while batch blending sequentially mixes measured volumes in a tank and is more cost effective for small capacities.
Liquefied natural gas (LNG) is natural gas that has been cooled to liquid form for storage or transport. It takes up 600 times less space than gas in its gaseous state. LNG is predominantly methane and is odorless, colorless, non-toxic, and non-corrosive. It can be transported via tankers and re-gasified for distribution as pipeline natural gas. Global LNG demand is expected to continue growing significantly in the coming decades as new supply projects are developed. Bangladesh currently imports LNG through floating storage and regasification units but is also considering developing permanent land-based LNG facilities.
Innovation of LNG Carrier-Propulsion and BOG handling technology (LNG Warring...BenedictSong1
LNG Warring State Period!
With the advantage of direct injection two-stroke MAN MEGI diesel engines and otto cycle duel fuel XDF engines, existing steam turbine-propelled LNG carriers are significantly less competitive and are in danger of survival. Shipowners will continue to make efforts to create new value by converting these steam turbine LNG carriers to FSRU, FLNG and FPU.
Final Report-City Gas Distribution (CGD) _Daxit AkbariDAXIT AKBARI 🇮🇳
This document provides an overview of Gujarat Gas Limited's city gas distribution business in India. It discusses the company's network, which includes over 16,000 km of pipelines distributing natural gas to over 10 lakh customers. It also outlines the key components of a city gas distribution network such as city gas stations, pipeline networks in steel and polyethylene, regulating stations, and CNG stations. The document then goes into details about ongoing pipeline projects and the methodology used for planning, designing, and constructing steel pipeline networks.
Guidelines for storage Handling and Dispensing of CNG.pptxAbhishek Padiyar
Latest T4S guidelines for storage, handling and dispensing of CNG at mother station, online station and daughter booster station.
This presentation make it simple and understandable to the guidelines for setting up of the layout for CNG station including, inter distance between various equipment and units, storage guidelines, filling guidelines and safety guidelines.
I have try to cover all the safety requirements of various equipment to be installed at a CNG station for its storage and dispensing.
Diesel generator monitoring is a hardware and software solution for fuel monitoring, monitoring of diesel generator operation parameters and engine diagnostics, receiving electrical data from alternator and remote genset control.
Smart solution for remote monitoring of diesel gensets allows ensuring uninterrupted operation of DG, reducing fuel and operation costs, optimizing maintenance schedule and preventing generator service outage, thus extending genset life cycle.
Diesel generator monitoring field of application
Remote diesel generator monitoring (also called generator telematics) is used for industrial and residential power generators, which are used as main, reserve or auxiliary energy source.
Users of the system:
Owners and operators of generators. Remote supervision of operation and diesel generator management, genset fuel monitoring, getting data for accounting and predictive maintenance.
Servicing companies, engaged in DG maintenance and repairs. Diagnostics of engine and alternator, operating time monitoring, maintenance scheduling, just-in-time servicing and replacement of consumables.
Diesel generator manufacturers. Remote monitoring of genset operation, engine and alternator health monitoring and overall genset diagnostics, gathering failure statistics, planning adjustments to genset design.
The document provides information about an LPG plant located in Hazira, India. It includes:
- A process flow diagram showing the key units like the gas sweetening unit, fractionation columns, refrigeration system, and LPG storage.
- Descriptions of the main sections of the LPG plant including the HP gas section, liquid section, column section, LP gas and dryer regeneration, and refrigeration system.
- Design details like the feed and product capacities, gas and liquid streams processed, and features of the Hazira LPG plant related to gas drying, turbo expansion, refrigeration, and distillation columns.
A hydrogen fuel cell vehicle is a vehicle that uses Hydrogen as a source of fuel. Hydrogen vehicles include hydrogen-fueled space rockets, as well as automobiles and other transportation vehicles. The power plants of such vehicles convert the chemical energy of hydrogen to mechanical energy either by burning hydrogen in an internal combustion engine, or, more commonly, by reacting hydrogen with oxygen in a fuel cell to run electric motors. Widespread use of hydrogen for fueling transportation is a key element of a proposed hydrogen economy.
Our webinar on custom battery packs gives an insider look of the battery Development Timeline and Expectations. This walk through guide introduces you to the necessary steps that will get you from concept to production. A clear set of expectations is laid out to ensure there are no blind spots in our customers’ plan.
Here are the key steps to take in the event of an LNG spill:
1. Evacuate the area immediately and move upwind. LNG vapors are heavier than air and can accumulate in low-lying areas.
2. Call emergency services and report the spill. Provide details on location, size of spill, and any injuries.
3. Warn others and prevent access to the spill area. Use barricades or barriers if possible.
4. Do not attempt to extinguish a LNG fire unless trained and it is safe to do so. Evacuate immediately instead.
5. Avoid direct contact with spilled LNG as it can cause frostbite or freeze skin/eyes on
GE JebachersGas Engine JGS620 technical specifications
• Gas engine
• General Principal
• 4 stroke principal
• Engine parts
• Product range
• Salient features
• Parts of generators
• Generator working
• Main components of a generator
• Technical Data (at Genset)
• Main dimensions and weights (at genset)
• Connections
• Output / fuel consumption
• Technical data of engine JGS 620
• Thermal energy balance
• Exhaust gas data
• Combustion air data
• Sound pressure level
• Sound power level
The document discusses CNG cylinders used for storing compressed natural gas. It provides details on the types of CNG cylinders, including four main types classified based on their materials and manufacturing process. It also discusses regulations regarding periodic retesting of cylinders and safety issues related to expired, improper, or overfilled cylinders.
This document summarizes the rules for an electric vehicle competition. It outlines that the vehicle must be powered solely by batteries and travel a distance between 5-10 meters within 45 seconds or less. The vehicle must have a wheel base between 40-43 cm and track width less than 25 cm. It also provides details on scoring, resources for the competition, and contact information for the event organizer.
This document provides information on IEC protection techniques for hazardous areas and areas with combustible dust, including definitions of IEC zones and IP ratings. It also includes charts comparing IEC and NEC area classifications, zone definitions, and guidelines for using equipment certified for different standards.
Introduction to the Ecodesign of Energy Related Products DirectiveLeonardo ENERGY
The Ecodesign of Energy Related Products Directive (EED) was adopted in 2009 as an amendment from the 2005 Ecodesign of Energy Using Products Directive and is one of the EU’s four key Directives addressing energy efficiency in stationary (i.e. non transport) end-uses (the others being the Energy Performance in Buildings Directive, Energy Efficiency Directive and the Energy Labelling Directive). The EU was a relative late comer among leading international economies in having overarching legislation to set minimum energy performance standards for equipment but since the adoption of Ecodesign it has set an impressive pace of adoption of implementing measures which are now estimated to cover 48% of all EU energy consumption. The average expected energy savings per product group addressed is projected to reach 19% by 2030, to lower energy bills by €160 billion for a €60 billion increase in equipment acquisition costs i.e. a net benefit of €100 billion and to create 0.8 million extra direct jobs for industry, wholesale and the retail sector.
The projected CO2 savings from this Directive alone are estimated to reach 320 Mt CO2 equiva-lent, equal to 7% of all EU GHG emissions in 2010. This is in excess of savings projected from the EU emissions trading system.
This pre-feasibility report examines the viability of starting an LPG refilling plant in Nigeria. Key points include:
- The LPG market in Nigeria is growing rapidly due to government initiatives to increase consumption from 100,000MT to 1,000,000MT annually.
- A proposed 80-ton storage facility with 5-ton daily filling capacity requires $61 million startup capital and is projected to be profitable within 2 years.
- LPG represents an attractive investment opportunity given Nigeria's large untapped market and need to transition from firewood and kerosene.
This document discusses PT IEV Gas's delivery of clean natural gas energy. It describes the tube skid unit that transports compressed natural gas cylinders in compliance with safety standards. Safety devices are installed on equipment like the tube skid, pressure regulator unit, and heaters to prevent overpressurization and other hazards. The properties of natural gas are discussed, including its odorless and flammable nature. Risk assessments and safety protocols are recommended to ensure its safe delivery to customers.
Today it's easy to start using your existing wind / solar power to become a producer of clean green hydrogen - so you can produce, distribute and sell the hydrogen at the highest bidder - and thus creating a second revenue stream from your renewable power generation - extremely interesting when the guaranteed feed-in tarif comes to an end!
In 2011, the European Commission concluded in its white paper “Roadmap to a Single European Transport Area” that the phase-out of fossil fuels driven cars by 2050 was necessary to achieve its energy and climate objectives. In 2019, as part of the European Green Deal, the Commission is proposing to revise the regulation on CO2 standards for cars and vans, to ensure a clear pathway towards zero-emission mobility.
Greenhouse gas (GHG) emissions due to road transport have grown since 1990 by 20.5%, and now account for one-fifth of EU GHG emissions – and they keep growing. The picture is similar regarding final energy consumption. Road transport uses 24% of EU final energy, having grown by 28% since 1990.
The good news is that a zero-emission technology is ready today for market uptake: the battery electric vehicle. From day one this vehicle completely cuts local GHG and air pollutant emissions and emits three times less GHG emissions on a well-to-wheel basis. On a life cycle basis (“cradle to grave”), a battery electric vehicle also generates significantly less GHG emissions than cars using gasoline or diesel. Moreover, the full decarbonisation of the electricity system, which is foreseen well before 2050, will enable battery electric vehicles to make transport fully climate-neutral.
Electrifying road transport is also the fastest and most cost-effective way to achieve energy efficiency goals because it is the asset with the highest replacing rate (average car ownership period 5-7 years1)and is currently at least 2.5 times more efficient than alternative technologies.
On 28 November 2019 the European Parliament declared a climate emergency and its Members asked for immediate and ambitious action to limit the effects of climate change2. Battery electric vehicles are ready to contribute to addressing this challenge. What is needed now is to accelerate the deployment of full electric vehicles.
Copper is one of the main materials that makes this transition possible. On average a battery electric vehicle requires three times more copper than a vehicle driven by a combustion engine. Half of it is in the battery system, mainly as foil in the anode of the cell working as current collector and heat dissipator. About one quarter is in the drive motors and their control system, and the other quarter is in wire harness, connectors and electronics. In addition, copper plays a role in the charging infrastructure and in the generation of renewable electricity to power the vehicles.
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
This document summarizes a presentation on safety and integrity measures for natural gas pipelines in India. It discusses the importance of gas pipelines, existing pipeline infrastructure in India, and safety considerations in pipeline design and operations. It focuses on GAIL's pipeline network and safety practices, including following national and international design standards, installing remotely operated valves and pressure safety valves, corrosion protection, emergency response planning, and 24/7 monitoring of pipelines.
In this PowerPoint presentation, we present:
- The challenges of second life electric vehicle batteries
- Current end-of-life processes
- Future end-of-life needs
- Future reuse and recycling
- Case studies
- Environmental impacts of end-of-life stage
Presentation on Meter Regulating Skid(MRS)harsitatpug
In this, natural gas is supplied through mild steel(MS ) and polyethylene(PE) pipelines to cater to the Natural gas demand in Domestic ,Commercial & Non-Commercial and industrial segments .
This document provides an overview of energy storage technologies and their potential to transform the power sector. It discusses how energy storage can help integrate renewable energy sources by addressing intermittency issues. A variety of energy storage technologies are described along with their characteristics and applications across the different segments of the power sector value chain. The economics of energy storage technologies are evaluated based on costs and potential benefits. Cost reductions through innovation and the ability to provide multiple stacked services are seen as important factors in developing a favorable business case for energy storage adoption. Regulatory reforms are also highlighted as necessary to fully capture the value that energy storage can provide across the entire power system.
Estimation of market potential for Kant PVC pipePrashant Jayswal
- The document is a project report on estimating the market potential for Kant PVC pipes.
- It provides an introduction to plastics and the plastic industry in India. Kant Pipe Industries manufactures PVC and HDPE pipes.
- A SWOT analysis of Kant pipes identifies strengths in market penetration and suppliers, and weaknesses in complaint handling and signage. Opportunities exist in new areas and dealer networks.
The document provides a digital roadmap for Atlas Copco to establish its brand digitally, including analyzing decision makers and their needs, understanding the current brand, developing a communication strategy using various digital channels like social media, and proposing media targets and measurement of results. It analyzes the B2B digital landscape and customer journey, and recommends strategies for branding, communication, social media, and digital advertising platforms.
Diesel generator monitoring is a hardware and software solution for fuel monitoring, monitoring of diesel generator operation parameters and engine diagnostics, receiving electrical data from alternator and remote genset control.
Smart solution for remote monitoring of diesel gensets allows ensuring uninterrupted operation of DG, reducing fuel and operation costs, optimizing maintenance schedule and preventing generator service outage, thus extending genset life cycle.
Diesel generator monitoring field of application
Remote diesel generator monitoring (also called generator telematics) is used for industrial and residential power generators, which are used as main, reserve or auxiliary energy source.
Users of the system:
Owners and operators of generators. Remote supervision of operation and diesel generator management, genset fuel monitoring, getting data for accounting and predictive maintenance.
Servicing companies, engaged in DG maintenance and repairs. Diagnostics of engine and alternator, operating time monitoring, maintenance scheduling, just-in-time servicing and replacement of consumables.
Diesel generator manufacturers. Remote monitoring of genset operation, engine and alternator health monitoring and overall genset diagnostics, gathering failure statistics, planning adjustments to genset design.
The document provides information about an LPG plant located in Hazira, India. It includes:
- A process flow diagram showing the key units like the gas sweetening unit, fractionation columns, refrigeration system, and LPG storage.
- Descriptions of the main sections of the LPG plant including the HP gas section, liquid section, column section, LP gas and dryer regeneration, and refrigeration system.
- Design details like the feed and product capacities, gas and liquid streams processed, and features of the Hazira LPG plant related to gas drying, turbo expansion, refrigeration, and distillation columns.
A hydrogen fuel cell vehicle is a vehicle that uses Hydrogen as a source of fuel. Hydrogen vehicles include hydrogen-fueled space rockets, as well as automobiles and other transportation vehicles. The power plants of such vehicles convert the chemical energy of hydrogen to mechanical energy either by burning hydrogen in an internal combustion engine, or, more commonly, by reacting hydrogen with oxygen in a fuel cell to run electric motors. Widespread use of hydrogen for fueling transportation is a key element of a proposed hydrogen economy.
Our webinar on custom battery packs gives an insider look of the battery Development Timeline and Expectations. This walk through guide introduces you to the necessary steps that will get you from concept to production. A clear set of expectations is laid out to ensure there are no blind spots in our customers’ plan.
Here are the key steps to take in the event of an LNG spill:
1. Evacuate the area immediately and move upwind. LNG vapors are heavier than air and can accumulate in low-lying areas.
2. Call emergency services and report the spill. Provide details on location, size of spill, and any injuries.
3. Warn others and prevent access to the spill area. Use barricades or barriers if possible.
4. Do not attempt to extinguish a LNG fire unless trained and it is safe to do so. Evacuate immediately instead.
5. Avoid direct contact with spilled LNG as it can cause frostbite or freeze skin/eyes on
GE JebachersGas Engine JGS620 technical specifications
• Gas engine
• General Principal
• 4 stroke principal
• Engine parts
• Product range
• Salient features
• Parts of generators
• Generator working
• Main components of a generator
• Technical Data (at Genset)
• Main dimensions and weights (at genset)
• Connections
• Output / fuel consumption
• Technical data of engine JGS 620
• Thermal energy balance
• Exhaust gas data
• Combustion air data
• Sound pressure level
• Sound power level
The document discusses CNG cylinders used for storing compressed natural gas. It provides details on the types of CNG cylinders, including four main types classified based on their materials and manufacturing process. It also discusses regulations regarding periodic retesting of cylinders and safety issues related to expired, improper, or overfilled cylinders.
This document summarizes the rules for an electric vehicle competition. It outlines that the vehicle must be powered solely by batteries and travel a distance between 5-10 meters within 45 seconds or less. The vehicle must have a wheel base between 40-43 cm and track width less than 25 cm. It also provides details on scoring, resources for the competition, and contact information for the event organizer.
This document provides information on IEC protection techniques for hazardous areas and areas with combustible dust, including definitions of IEC zones and IP ratings. It also includes charts comparing IEC and NEC area classifications, zone definitions, and guidelines for using equipment certified for different standards.
Introduction to the Ecodesign of Energy Related Products DirectiveLeonardo ENERGY
The Ecodesign of Energy Related Products Directive (EED) was adopted in 2009 as an amendment from the 2005 Ecodesign of Energy Using Products Directive and is one of the EU’s four key Directives addressing energy efficiency in stationary (i.e. non transport) end-uses (the others being the Energy Performance in Buildings Directive, Energy Efficiency Directive and the Energy Labelling Directive). The EU was a relative late comer among leading international economies in having overarching legislation to set minimum energy performance standards for equipment but since the adoption of Ecodesign it has set an impressive pace of adoption of implementing measures which are now estimated to cover 48% of all EU energy consumption. The average expected energy savings per product group addressed is projected to reach 19% by 2030, to lower energy bills by €160 billion for a €60 billion increase in equipment acquisition costs i.e. a net benefit of €100 billion and to create 0.8 million extra direct jobs for industry, wholesale and the retail sector.
The projected CO2 savings from this Directive alone are estimated to reach 320 Mt CO2 equiva-lent, equal to 7% of all EU GHG emissions in 2010. This is in excess of savings projected from the EU emissions trading system.
This pre-feasibility report examines the viability of starting an LPG refilling plant in Nigeria. Key points include:
- The LPG market in Nigeria is growing rapidly due to government initiatives to increase consumption from 100,000MT to 1,000,000MT annually.
- A proposed 80-ton storage facility with 5-ton daily filling capacity requires $61 million startup capital and is projected to be profitable within 2 years.
- LPG represents an attractive investment opportunity given Nigeria's large untapped market and need to transition from firewood and kerosene.
This document discusses PT IEV Gas's delivery of clean natural gas energy. It describes the tube skid unit that transports compressed natural gas cylinders in compliance with safety standards. Safety devices are installed on equipment like the tube skid, pressure regulator unit, and heaters to prevent overpressurization and other hazards. The properties of natural gas are discussed, including its odorless and flammable nature. Risk assessments and safety protocols are recommended to ensure its safe delivery to customers.
Today it's easy to start using your existing wind / solar power to become a producer of clean green hydrogen - so you can produce, distribute and sell the hydrogen at the highest bidder - and thus creating a second revenue stream from your renewable power generation - extremely interesting when the guaranteed feed-in tarif comes to an end!
In 2011, the European Commission concluded in its white paper “Roadmap to a Single European Transport Area” that the phase-out of fossil fuels driven cars by 2050 was necessary to achieve its energy and climate objectives. In 2019, as part of the European Green Deal, the Commission is proposing to revise the regulation on CO2 standards for cars and vans, to ensure a clear pathway towards zero-emission mobility.
Greenhouse gas (GHG) emissions due to road transport have grown since 1990 by 20.5%, and now account for one-fifth of EU GHG emissions – and they keep growing. The picture is similar regarding final energy consumption. Road transport uses 24% of EU final energy, having grown by 28% since 1990.
The good news is that a zero-emission technology is ready today for market uptake: the battery electric vehicle. From day one this vehicle completely cuts local GHG and air pollutant emissions and emits three times less GHG emissions on a well-to-wheel basis. On a life cycle basis (“cradle to grave”), a battery electric vehicle also generates significantly less GHG emissions than cars using gasoline or diesel. Moreover, the full decarbonisation of the electricity system, which is foreseen well before 2050, will enable battery electric vehicles to make transport fully climate-neutral.
Electrifying road transport is also the fastest and most cost-effective way to achieve energy efficiency goals because it is the asset with the highest replacing rate (average car ownership period 5-7 years1)and is currently at least 2.5 times more efficient than alternative technologies.
On 28 November 2019 the European Parliament declared a climate emergency and its Members asked for immediate and ambitious action to limit the effects of climate change2. Battery electric vehicles are ready to contribute to addressing this challenge. What is needed now is to accelerate the deployment of full electric vehicles.
Copper is one of the main materials that makes this transition possible. On average a battery electric vehicle requires three times more copper than a vehicle driven by a combustion engine. Half of it is in the battery system, mainly as foil in the anode of the cell working as current collector and heat dissipator. About one quarter is in the drive motors and their control system, and the other quarter is in wire harness, connectors and electronics. In addition, copper plays a role in the charging infrastructure and in the generation of renewable electricity to power the vehicles.
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
This document summarizes a presentation on safety and integrity measures for natural gas pipelines in India. It discusses the importance of gas pipelines, existing pipeline infrastructure in India, and safety considerations in pipeline design and operations. It focuses on GAIL's pipeline network and safety practices, including following national and international design standards, installing remotely operated valves and pressure safety valves, corrosion protection, emergency response planning, and 24/7 monitoring of pipelines.
In this PowerPoint presentation, we present:
- The challenges of second life electric vehicle batteries
- Current end-of-life processes
- Future end-of-life needs
- Future reuse and recycling
- Case studies
- Environmental impacts of end-of-life stage
Presentation on Meter Regulating Skid(MRS)harsitatpug
In this, natural gas is supplied through mild steel(MS ) and polyethylene(PE) pipelines to cater to the Natural gas demand in Domestic ,Commercial & Non-Commercial and industrial segments .
This document provides an overview of energy storage technologies and their potential to transform the power sector. It discusses how energy storage can help integrate renewable energy sources by addressing intermittency issues. A variety of energy storage technologies are described along with their characteristics and applications across the different segments of the power sector value chain. The economics of energy storage technologies are evaluated based on costs and potential benefits. Cost reductions through innovation and the ability to provide multiple stacked services are seen as important factors in developing a favorable business case for energy storage adoption. Regulatory reforms are also highlighted as necessary to fully capture the value that energy storage can provide across the entire power system.
Estimation of market potential for Kant PVC pipePrashant Jayswal
- The document is a project report on estimating the market potential for Kant PVC pipes.
- It provides an introduction to plastics and the plastic industry in India. Kant Pipe Industries manufactures PVC and HDPE pipes.
- A SWOT analysis of Kant pipes identifies strengths in market penetration and suppliers, and weaknesses in complaint handling and signage. Opportunities exist in new areas and dealer networks.
The document provides a digital roadmap for Atlas Copco to establish its brand digitally, including analyzing decision makers and their needs, understanding the current brand, developing a communication strategy using various digital channels like social media, and proposing media targets and measurement of results. It analyzes the B2B digital landscape and customer journey, and recommends strategies for branding, communication, social media, and digital advertising platforms.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
The document discusses lead users and the lead user innovation process. It defines lead users as individuals who face needs that will become general in the future and benefit from finding solutions. They experience needs months or years before the mainstream market. The lead user process involves identifying trends, exploring lead user needs and solutions, and refining concepts. Lead users can help identify future needs and develop solutions before mass adoption.
Impact of Social Media and Analytics on Product Development.pptxAslam Hirani
Social media and analytics can be used in three ways for product development: ideation, design improvement, and remote support. For ideation, companies can use online and physical focus groups to engage customers, brainstorm ideas, and provide incentives. For design improvement, constant listening to customer feedback from device usage, social media, warranty support and operations can help continuously update product features. Remote support involves providing multichannel support through social media, mobile/websites to help resolve customer issues and educate them on product usage.
DIY Tools for Market Research by Scott Worthge, uSampNorthWest MRA
DIY tools for market research are proliferating and will continue growing as an important resource for researchers and companies. While DIY tools may threaten traditional market research providers, they can also benefit the industry by refocusing professionals on more value-added, expert services. The document outlines various DIY survey, sampling, qualitative, and other research tools that are empowering clients to participate more directly in the research process. This increased involvement and transparency may strengthen the relationship between clients and professional researchers.
This document discusses the role of digital marketing. It begins by defining digital media and digital marketing as using electronic media and digital codes to develop communications and exchanges with customers. It then discusses some basic terminology like e-marketing and how it allows sharing of information between various groups. Several trends in digital marketing are mentioned like consumers publishing opinions online and relying on recommendations of others. The document also discusses how digital media can be used in various aspects of marketing like product considerations, distribution, promotion, pricing, and research. It highlights how marketers need to adapt to changing consumer behaviors and technology.
Lead users are individuals who face needs and problems before the general market. They are positioned to benefit from solving their needs and can help identify solutions for future mass markets. Lead users are innovative and experts in their field who look for ways to improve existing products. Companies can identify lead users through networking to gain insights about new needs and develop innovative solutions.
The document discusses the lead user method for developing breakthrough products and services. It defines lead users as users who face needs that will become general in the future and benefit greatly from solutions. The document provides examples of how lead users have developed many major innovations themselves to solve their needs. It also describes how companies like 3M have used the lead user method to generate concepts that result in significantly higher sales and new product lines compared to traditional methods.
The document provides an overview of digital strategy and transformation. It discusses 5 key domains: customers, competitors, data, innovation, and value. For each domain, it outlines various aspects to consider. For customers, it discusses engaging customers, managing diversity and experiences. For competitors, it discusses how customers and industries can become competitors. For data, it discusses collecting, analyzing and visualizing data to make decisions. For innovation, it outlines a discover-ideate-validate-execute process. For value, it discusses understanding customer behavior through 5W1H (who, what, where, when, whom, how). The document provides guidance on developing a digital strategy across these important domains.
The document discusses digital marketing and how companies can utilize digital media. It defines key terms like digital media, digital marketing, and e-marketing. It then explores how companies can use digital media in various aspects of marketing including product development, distribution, promotion, pricing, and market research. It also discusses trends in digital marketing like social media and how consumer behavior is changing with digital technologies. The document provides examples of how different social networks can be used for marketing.
This document discusses disruptive innovation in accessible technology. It defines disruptive technology as new technology that displaces established technology or creates new industries. Large organizations struggle with disruptive technologies as they favor incremental changes. Accessible technology is facing disruption from shifts in technology design, policies, markets and funding cuts. Industries like entertainment and transport have been disrupted. Accessible technology is seeing company mergers and closures and new ways of meeting needs through mobile technologies. Rapid change poses challenges but also benefits for people with disabilities. The assistive technology industry includes both accessible and assistive technologies as well as support services, but new platforms, business models, and customer behaviors are driving disruption.
This document outlines the benefits of social media listening for organizations. It discusses how conversations are happening online about companies, their products, services, clients, industries and competitors. These conversations provide opportunities for customer feedback, market research, insights into competition strategies, and integration with sales. Social media listening allows organizations to understand customer needs, track trends and opinions, learn about competitor activities, and engage customers. A variety of free social media monitoring tools are also mentioned.
Social Media - Not just a drop in the ocean? bicos
1. Social media is changing how customers interact with brands and how employees interact with companies. It provides both opportunities and challenges for businesses.
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2. Social Media Strategy for GBR
1. Why now?
2. Social Media in Brazil
3. GBR Diagnoses
• Company
• Competitors
4. Planning
5. Goal and Strategies
6. Tools
7. Monitoring
8. Metrics / KPIs
9. Mobile Marketing
10. Future / Inspiration
4. Social Media: Why now?
Social Media has become the #1 activity on the
Web
We will no longer search for products and services .
They will find us via Social Media.
Social Media is the Human Interation x Internet-
Basis Technology
The social web accelerated the rate on Business
Relationships and Information Shared
People now use social technologies to help shape
the world’s future
Consumers are no longer passive. They are active
producers.
Allowing people on Sharing Content, Personar
Opinions, Swap Perspectives and Insights
5. Years to reach 50 Million Users...
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
Facebook added 100 million users in 8 months
6. Years to reach 50 Million Users...
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
Facebook added 100 million users in 8 months
7. A new generation has become true...
All time connected
Real x Digital?
Personal exposure
Communication Velocity
Everything, everywhere , anytime
8. GBR should be a Content Provider...
•78%of consumers trust peer recommendations, 14% trust on advertisement
• Social Media isn’t a fad , it’s fundamental shift in the way we communicate
• Listening first, Selling second
•Content providers!
• Social Business enables the transformation from Brand to Media!
9. Social Media in Brazil
• 2 in each 3 of Brazilian (Bigger than World Rate) interviewed users make use of Social media
to express their opinions about purchases that they have done online or phisically. *
• 40% make use of Social media as a source of search and information in order to
purchase something*
• 3 in each 4 minutes in Social Media are used on Facebook**
• 1 in each 7 online minutes are spent on Facebook **
*Source: Estudo E-life 2012
**Source: Estudo Comscore 2011
10. What do they search for?
Acess internet from home (91,0%), they are
heavy users – spend more than 40h online per
week (28,3%),
Conect to social media and chat online (84,8%) e
watch TV while use the internet
(50,6%),
They are aware of new Social Medias once, 58,1%
made at least one new subscription in the last 3
months.
The main goal on internet is to
make contact with friends and
relatives. (43,1%).
Source: Estudo E-life 2012
11. How do they access?
Notebooks (60,9%)
Mobile/smartphones (56,2%):
The mobile usage has increased from 44,8% (2011) to 56,2%, (2012)
The tablet acesses doubled - 5,6% (2011 ) para 11,5% (2012).
*Source: Estudo E-life 2012
12. Purchase Process is changing...
Before – Stimulus first contact with product (1st MOT) Use experience (2nd MOT)
Nowadays – Potential Customers use the internet and Social Media to search for product
reviews, price comparison and exchange infos among friends and unknown people before the
first contact with products and services. This new moment is called ZMOT, Zero Moment of
Truth (ZMOT).
13. How do Customers trust on messages?
• To what extent do you trust the forms of advertising?
Source: Nielsen Global Trust in
Advertising Survey
Q3, 2011
14. How do Customers trust on messages?
• To what extent do you trust the forms of advertising?
Source: Nielsen Global Trust in
Advertising Survey
Q3, 2011
GBR Focus in 2013/2014
15. Social Media x Generations x Trends
Nowadays, the category
Millennials (Gen Y) and Gen X
are more likely to recommend
the products online on
Facebook and ask opinions to
their friends online.
18. 1. GBR Company Analisys
What is the company/brand? Pump Manufacture Company
Act on the segments: Building Services (Domestic and Commercial Services), Industry and
Water Utility.
Products: Pumps and Pump Systems
GF Purpose: ‘’ Grundfos is a global leader in advanced pump solutions and a trendsetter in
water technology. We contribute to global sustainability by pioneering technologies that
improve quality of life for people and care for the planet.’’
Communication main goal:
Promote Grundfos image as a leader in advanced pump solutions and a trendsetter in water
tecnology.
19. 1. GBR Company Analisys
Customers and Partners
Customer Group Description Quantity
Contacts
21 = End-user
Cliente Final
Empresas/ residências/ Pessoa Jurídica que utilize bombas ou sistemas de bombeamento para
operação de plantas próprias (utilidades, plantas de sistema de serviços, processo de
produção)/Sistemas de Irrigação/ Redes de distribuição de água tratada/ Plantas de Tratamento de
Água/ Edifícios comerciais,residenciais /Escola/Hospital/Hotel, etc. 544
22 = Wholesaler/Distributor
Distribuidor/ Revendedor
Distribuidor/Revendedor/Centro de Jardinagem,/ Lojas de Ferramentas,etc. vendendo bombas e
sistemas de bombeamento e soluções completas para instaladores, clientes finais ou outras ações e
intermediários, etc. 1204
23 = Contractor
Construtoras
Empresas Construtoras/ responsáveis e especializadas em engenharia e fornecimento de projetos
turnkey na construção de plantas industriais, na instalação de linhas de processos industriais, infra
estrutura geral, Plantas de Tratamento de Água e Esgotos Municipal e Privada, edifícios e outras obras
em geral. 588
24 = OEM
OEM
OEM/Indústria de sistemas que produzem equipamentos onde bombas e sistemas de bombeamento
representam uma parte deste equipamento (ex. máquinas operatrizes, unidades de tratamento de
água, aquecedores, torres de resfriamento, etc.). 241
25 = Installer
Instaladores
Empresas Instaladoras, encanadores e outros profissionais que são especializados em instalação de
bombas ou sistemas nos consumidores. 16
26 = Well-driller
Perfuradores de Poço Profundo
Empresas especializadas em perfuração de poços profundos (os quais frequentemente também
fornecem bombas, tubos e outros acessórios para poços), mas que geralmente não estão envolvidos
em construções civis. 1
27 = Aid organisation
Organizações de Ajuda
Organizações que compram/financiam bombas para projetos de ajuda e desenvolvimento(ex. ONGs,
ONU, AGÊNCIAS HUMANITÁRIAS,etc) -
28 = Pump repair co.
Assistentes Técnicos Empresas onde o principal negócio é a assistência técnica no reparo de bombas e/ou motores elétricos. 10
29 = Facility Management
Empresas Gerenciadoras
Empresas que administram consertos de bombas/reposição de peças como parte de um contrato de
prestação de serviços através de terceiros. 3
30 = Consultant
Consultores
Empresas ou pessoa física que atua como especificador de bombas ou sistemas de bombas para
edifícios, plantas de tratamento, estações de bombeamento de água e esgoto, etc. 3
31 = Outros
Outros Qualquer outro tipo de cliente que não está propriamente definido no Grupo de clientes. 50
Total: 2.660 customers
20. Grundfos
HQ
Production Distribution Customer
Well Drillers
Commercial buildings
Maintenance Mgr.
Mark
DAB
Domestic
Building
Services
Distribution Sales
Service
Partner
Customer Expectations: Commercial Background / Transaction
Sales Oriented
Relationship Driven
RelationshipTransaction and Relationship
Distributor
Dealer
Home
owner
Installer /
pool man
1. GBR Company Analysis
21. Project SalesCommercial
Building
Services
Building Owner
Products Distribution Customers
Transaction and Relationship
Grundfos
HQ
Customer Expectations: Highly skilled project manager, handle
complexity
System and Technical knowledge
Communication focus
Consulting
engineer
Distributor
Constructor
Sub-contrator
1. GBR Company Analysis
22. Industry
Grundfos
HQ
Products Distribution Customers
OEM
Consulting Engineers
Machine tools
I.e. Automobile
Industry
Water
Treatment
Cooling
I.e. food processing,
industries
hospitals etc.
Direct Sales
Consulting
Engineers
Transaction &
Relationship
Relationship
Customer Expectations: Extensive product and technical know-how
Understand customer needs
Partnership focus
Distributor
1. GBR Company Analysis
23. 1. GBR Company Analysis
Grundfos
HQ
Products Distribution Customers
OEM
Consulting Engineers
Water
Treatment
Municipality
Companies
Direct Sales
Consulting
Engineers
Transaction & Relationship
Relationship
Customer Expectations: Extensive product and technical know-how
Understand customer needs
Partnership focus
Water Utility
24. • Among the customers who know Grundfos the
image is very good
• Grundfos products perceived as high quality,
robust, reliable
• Good technical support (incl. CAPS)
Strenths
• Awareness of Grundfos is low
• Delivery time is still a weaknesses
• Some Sales Channels sell copy products like
CRI, Darka, RUDC
• Grundfos and DAB brand confusion
• Lack of focus in specific business opport.
Weaknesses
• Pressure boosting market in São Paulo
(change from water reservoirs to pressure
boosting)
• Major competitors (Industrial) not very
structured and visible (few marketing
activities)
• Low Competitors presence on SM
Opportunities
• Problems with copy products from China are
increasing (CRI gave pumps for free last
year)
• New competitors arrive in Brazil every year
(E.g: Vansem, CRI Pumps – India)
Threats
1. GBR Company Analisys
Swot Analisys
26. KSB
No Klout
There is no mention on Social Media on their Brazilian’s Website.
Facebook
KSB Brasil - Company page 70 likes, inactive.
KSB Zurich AG com 8 likes, inactive. Community
Twitter
@KSBUSA with protected twitts,. 49 followers and 64 tweets.
Youtube
KSB Company with 30 vídeos, 105 subscribers, 11.288 views – more active
KSB USA with 16 vídeos, 44 subscribers
No user related to Brazil
Some videos not produced by KSB – Focus on testing videos
2. Competitors Analisys
Last update: September 13th
27. Wilo
Não há conta brasileira no Twitter ou Facebook
Sem registro no Klout
Facebook
WILO SE - Enligh Language – 1047 likes, 77 talking about it – more active. Focus on sports competition (?)
Wilo USA LLC com 70 likes, last activity in June/2013
Twitter
@Wilo_SE- 48 followers and no activity never
@WILOUSALLC - 169 followers,97 tweets. Last actitivy August 30. Frequency 15 days in each post.
Youtube
Canal WILO SE - 14 vídeos, 50 subscribers, Last upload: August 2013
Canal WILOUSALLC – 4 videos. Last update in nov/2012, 482 views and 6 subscribers
2. Competitors Analisys
Last update: September 13th
28. ABS – Sulzer
Klout SulzerLtd = 43
Facebook
Sulzer AG - 10 likes e 2 publicações, ambas de dezembro/2012
Sulzer Brasil - 294 likes. Last activity in Sept. 02. Focus on career and subjects related to employees.
Twitter
@SulzerLtd - Group and English
1047 followers and 714 tweets. Not regurlarly updates. Keep more than 10 days without posting anything
Youtube
SulzerLtd –Group and English - 15 vídeos com 106.308 visualizações no total. Last video updated on July 2013.
Videos frequency 4 months. 203 subscribers
2. Competitors Analisys
Last update: September 13th
29. Xylem
Klout = 52
Facebook
Xylem Watermark (social programme) - 5.265 likes. Around one post per day.
Xylem Water Solutions - 787 likes.
Twitter
@XylemInc - 1856 seguidores. 3 or 4 tweets per day
Youtube
Canal Xylem Inc. - 44 vídeos – 19.309 exibições - 130 inscritos
Canal Xylem Watermark (sobre o projeto social) - 11 vídeos em diversas línguas - 708 exibições - 13 inscritos
2. Competitors Analisys
Last update: September 13th
30. Imbil
Facebook
Imbil - 111 likes. Uso banal com apenas 3 postagens e nenhuma relacionada à empresa. Primeiro post em 05/11/2012 e última atualização
em 07/01/2013
Twitter
@Imbil_bombas - 107 seguidores, média de 1 tuíte/dia e intervalo de atualização de até 20 dias. última atualização em 6/7/2012.
YoutubeCanal Bombas Imbil, com 2 vídeos e 41 visualizações
Ebara
Mídias sociais inexistentes para a divisão de bombas da empresa.
2. Competitors Analisys
Last update: September 13th
33. Planning: GBR as a Content Provider
Editorial Planning
30% Curated (other channels)
‘’Look what we have been reading...’’
http://www.usinagem-brasil.com.br
http://www.alimentosebebidas.com.br/
www.tratamentodeagua.com.br
http://www.meiofiltrante.com.br/
http://www.revistatae.com.br/
http://www.arandanet.com.br/midiaonline/hydro/
Grundfos Engineering
40% Produced
Case Stories - atuais ou Revistas GF
Technical Issues: Life Cycle Costs, Pump Handbook, Revistas Grundfos, etc
Catalogues – Link to Slide Share
Dicas de como instalar, de como usar uma bomba
34. 20% Corporate tier
Sustainable afforts – Link to Youtube
Events, Seminars – Link to Flickr
Values – Link to Linkedin
Grundfos Purpose – Link to Linkedin
Grundfos Academy – Ask for subscribers
Grundfos Academy – Fazer Concursos, Cursos
abertos apenas para quem se inscrever online
Nos. da Empresa x Economia
Planning: GBR as a Content Provider
Editorial Planning
Non-corporate tier
Inspirational quotes;
Fun (pictures, Keep calm...) ;
Day contests;
Promotions;
Sorteios
Crowdsourcing (Ruffles and the new
flavour);
Soccer – Try to involve fans; etc.
35. 10% Real Time
• Top Fans: who was the most engaged person in my page?
• Weather changes – MTECH x Cost effectiveness
• Energy Consumption
• Check-ins on Foursquare (should be relevant: Exhibition, Seminar, etc.)
• Multiple- channel Communication: 50% of interviewed people in Brazil
confirms that they watch TV while they are online. Make use of call to action
to social media (like hashtags). Souce of info should be the Journals, for ex.)
• On a good fan Birthday: Say congrats online
• Make use of googlehottrends / Google Trend
Topics to get to know the hottest trends at the moment in Brazil.
• Holidays: Int. Water Day, Woman’s Day, etc
Planning: GBR as a Content Provider
Editorial Planning
36. Which Social Media Tools
GBR will choose:
Facebook.com.br/grundfosbrasil
Youtube.com.br/grundfosbrasil
Linkedin.com/company/grundfosbrasil
About.me/grundfosbrasil
Flickr.com/photos/grundfosbrasil/
Slideshare.net/grundfosbrasil
https://plus.google.com/113350779825735368550
(Still trying to personalize the link)
Published
Not yet Published
37. Which Social Media Tools
GBR will choose:
Foursquare – for Grundfos Brasil
Foursquare – For Grundfos Academy
Foursquare – For Recife and RJ
Google Places – Grundfos Brasil
Published
Not yet Published
39. Publication Calendar x Frequency (Sept.)
Produced Curated Corporate Non-
Corporate
Real Time
1x week
MONDAYS
12h00
When relevant
When relevant
When relevant
When relevant
When relevantWhen relevant
When relevantWhen relevant
1x week
WED.
12h00
1x week
MONDAYS
1x week
WED.
1x week
MONDAYS
1x week
WED.
When relevant
When relevant
40. Publication Calendar x Frequency (Sept.)
Produced Curated Corporate Non-
Corporate
Real Time
1x week
MONDAYS
12h00
When relevant
When relevant
When relevant
When relevant
When relevantWhen relevant
When relevantWhen relevant
1x week
WED.
12h00
1x week
MONDAYS
1x week
WED.
1x week
MONDAYS
1x week
WED.
WHY – MON/WED – 12h?
When relevant
When relevant
42. Publication Calendar x Frequency (Oct.+)
Produced Curated Corporate Non-
Corporate
Real Time
1x week
MONDAYS
12h00
When relevant
When relevant
When relevant
When relevant
When relevantWhen relevant
When relevantWhen relevant
1x week
WED.
12h00
1x week
FRIDAYS
12h00
1x week
MONDAYS
1x week
WED.
1x week
MONDAYS
1x week
WED.
1x week
FRIDAYS
45. Social Media Team
Social Media Team Coordinator
Editorial Team for Branding / Corporate for all SM
Viviane Lorenzetti
Support for the Press Agency
Editorial Team for DBS, CBS and WU for all SM
Isabela Carvalho
Support for the Press Agency
Editorial Team for Academy, IND and Service for all SM
Esther Elias
Designer (Shared with other activities and segments)
Third Partner - Gustavo Caceres
SM Agency
Responsible for Daily Relationship with fans and
followers on Social Media.
Quick responses. Forward messages to the SAC Team
for a quick resolution
Monitoring
Third Partner – Marcia Maia
46. Social Media Team
P&S
Responsible for content/tools on Linkedin
Maria Clara
Viviane Lorenzetti
Editorial Team for DBS, CBS, WU, IND and Service
André Luis Garrido
Allysson Maranho
Fabiana Teixeira / Renato Zerbinatti (?)
47. Social Media Team
Service
Responsible for Quick Customer Service regarding
Service and After-sales
Thayse Lima (?)
Responsible for Quick Customer Service regarding
Product Installations or Components
Mauricio Carqueijo
Sales/CSU
Responsible for Quick Customer Service into
Social Media regarding Sales and Orders.
Lucia Cristo
48. SAC 2.0
• New Customer Service (Before 1.0)
• The Customer Service Area for Social Media should be focused on :
Problem Solution
Contact Center between customer and company (Sales, Orders, Services)
Solving Doubts
• Main Goal: Customer Total Satisfaction!
• Volumetry? The Ideal Size for SAC.
• How many customers do we have? How many do you believe we will have problems
• NOTE!
Social Medias will not solve the problems we have internally
Social Media will show to our customers that we have the best customer service and that we
solve your problem.
GBR should be aware that customers will complain online, and we must be quick on the
responses
GBR cannot choose not to work with SAC on Social Media. They are not separated.
49. SAC 2.0 Benchmark
• Tempo de atendimento medio: GBR
Reclamações
Até 1 dia (útil) para dar ok na mensagem recebida
Ou para responder diretamente – caso FAQ, etc.
Comentários
Até 2 dias (úteis) para dar um posicionamento ao
cliente
Case: @bradesco
50. Policies / Documentation
- Policy for General Employees – DONE
- Policy for SAC Team – IN PROGRESS
- Policy and Guidelines for Press Agency – IN PROGRESS
- Script for Quick Customer Service for Press Agency – IN PROGRESS
FAQ
Contact List
Brochures
Most used Links
Contacts for each Target Group / Similar to the Contact Page on website
52. Goals
Grundfos to be more known
and recognized in the
Market
Help the Segments to reach their
own Budget
Bigger and Better
database the target group
needed for increasing sales
Improve the
Relationship between
Customers, Partners and GBR
53. Goals Strategy
• Grundfos to be more known and
recognized in the Market
• Help the Segments to reach their
own Budget
• Bigger and Better database the
target group needed for
increasing sales
• Improve the Relationship
between Customers, Partners
and GBR
• Promote Customers or Prospects Engagement
Build Relationship with them; Engage with the brand;
Learning from their experience
Provide the opportunity for getting to know the company
and getting in contact directly,
Provide de opportunity for Open conversations.
• Branding and Positioning: A good image for the brand
The best Pump Manufacturer in Brazil
Sustainable and Responsible company
Product High Quality
Reliability / Trustful partner
A Full Line Supplier
Innovation / Techonology
A Perfect Partner to count on (Help building knowledge
through Academy and SM)
• Get to know better our customers and the market needs
Listen to people , promote good discussions, ask them
questions.
54. Target Group for SM
Already and Direct Customers:
Wholesalers/Distributors
OEM
Service Partners
Focus
Build Relationship and Engagement
Provide Produced Content for
Sales/Service purpose: Case Stories,
Product info, etc.
Provide Corporate Content
Provide Non-corporate Content, Brand
Experience
Provide Real Time infos
‘’Non-direct ‘’ Customers
End user
Contractor
Consultants
Students
Prospects
Focus:
Build Relationship and Engagement
Provide Content: Pump and Market
Knowledge, etc.
Promote Corporate - Grundfos Brand
Provide Curated Content
Provide Non-corporate Content, Brand
Experience
Provide Real Time infos
56. Why Facebook?
80% of users prefer to connect with brands through Facebook
73milllion Brazilians are on Facebook now. (May, 2013). 1/3 of Internet Brazilian users has FB.
Most popular Social Media in Brazil #1.
Second country with more users in the world, after USA.
Most used Apps for Social Media is Facebook
Relationship with Brands: 74,0% of Facebook users like fanpages
They are attracted to offers and exclusive opportunities, interesting content, online chat or
product and service news.
Source: Terra
58. Facebook Goals
Focus on Engagement – Likes, Shares and Comments
Focus on Recomendations of Products and Services
500 likes up to December 2013
1000 likes up to March 2014
Produced Content: Case Stories, Knowledge Sharing, etc. Focus on Training and Knowledge
Focus on Curated Content: GBR is a content provider
Focus on Corporate: GBR is a well structured company / Image / Reputation
Focus to Build Relationship (Open and Online Channel)
59. Why Youtube?
Youtube Is the second largest engine in the world / Half of internet users acess Youtube in
Brazil
1billion users in the world.
800 million unique users visit Youtube each month / Worldwide
Good tool for ‘’How to’’ videos
Source: Terra
61. Youtube Goals
Focus on getting followers
Produced Content: Knowledge Sharing, Academy, How to Videos , etc.
Focus on Curated Content: GBR is a content provider
Focus on Corporate: GBR is a well structured company / Image / Reputation
62. Why Linkedin?
Professional Social Media – Search for Business
and professionals
Talents aquisition
200 million users in the world
11 million users in Brazil
Decision makers are 3,4% of users
2,7 million companies have a Linkedin Company
Page
518.771 followers have relationship with these
companies.
5,7 billion professionally oriented searches (2012)
Focus on Recommendations of Products and
Services
80% of companies are using linkedin as their
primary tool to find employees Source: Linkedin Brazil
64. Linked in
Responsabilities
P&S
- Publicar vagas e gerenciá-las
- Responder as perguntas
relacionadas a duvidas das vagas
- Comunicar Linkedin para os
funcionários e incentivá-los a
curtir a companhia
- Investir em trabalhar os Valores,
atributos e cultura da empresa
para conseguir atrair os melhores
profissionais
Social Media Agency
- Responder as perguntas
inbox sobre a Empresa e
seus Produtos e Serviços
- Postar conteúdo sobre
empresa/branding
- Create Business Groups
Discussions
Marketing
- Coordenate Social
Media Agency and P&S
into Linkedin
- - Take care of the online
reputation and image
of the company
65. Linkedin Goals
Focus on Getting Followers (3,4% are decision makers)
Focus on Recomendations of Products and Services
Focus on Talent Acquisition
Focus on Corporate Communication
Focus on Training and Knowledge
66. Why Slide Share?
Wide-open opportunity to get exposure
SlideShare helps professionals discover
companies through content
A creative and different way to present
content
You are allowed to have links inside of
the presentations, so you can make
beautiful call-to-actions that lead to
email opt-ins, product sales or Facebook
likes.
Rank very well in Google with minimal
effort
60 million visitors a month from a highly
professional audience.
Very powerful tool for Industrial
segment
Customers are using it. (Comarx, 1000
views for Wide Range)
68. Slide Share Goals
Express Knowledge Sharing, Grundfos Values
Focus on Content Provider
Focus on Curated Content: GBR as a content provider
Focus on Corporate: GBR is a well structured company / Image / Reputation
Support tool for Facebook and G+
Focus on using PPT, Pfds and images to tell a story.
Creating Great Experiences
Focusing on the why rather than the what
69. Why Flickr?
Images will play larger roles in the software and experiences we try to create - As technology
allows richer media experiences with better browsers, internet speeds, and devices,.
The big hero image is our first attempt at creating an experience rather than an
informational brochure.
A form of Story telling
Images on the web have grown in popularity with the rise of mobile, photo enhancement
apps, and blazing internet speeds.
Make your content more expressive
70. Flickr Goals
Focus on using images to tell a story.
Creating Great Experiences
Support tool for Facebook and G+
Focusing on the why rather than the what. How the user will feel using our product, how
their lives will change, images help us do that.
Flickr.com/GrundfosBrasil
71. About.me Goals
Ties/Organize the social networking profiles like Facebook, Twitter, Linkedin
Help on SEO searches
Express your entire online identity on social media while keeping your individuality.
About.me is just all about you around the web.
About.me allows you to build a single online identity
You can save the space required to your profile links, websites, blogs on your business card ,
etc.
Why About.me?
Focus on Corporate: GBR is a well structured company
Focus on Image / Reputation: Professional
Focus on a Good Online Identity on Social Media
73. G+ Goals
Brainchild of the world’s most powerful search engine, Google
Google Plus is on track to overtake Twitter as the world’s 2nd largest social media site,
assuming that the momentum doesn’t slow.
33% percent with 359 million users on internet visit Google Plus
Good for SEO optimiztion
Users are now spending twice as much time on Google Plus than they did
Grundfos is a Think Ahead company
Why G+?
Be present
Help on SEO optimization
Copy of FB and Youtube content (Short Therm)
75. Why Foursquare?
25 million people on Foursquare and 3 billion check-ins
1:1 level
Foursquare has become an increasingly helpful tool for local businesses and national brands
trying to connect with consumers
Businesses on Foursquare will be able to see more of their recent customers’ activity
You can now monitor the quality of service through the comments left on Foursquare
You can even improve the experience of a consumer by sending them a frequent customer
coupon or reward based on their check-in behavior.
Ability to explore businesses and activities around customers.
Foursquare Goals
Inspire customers, employees and visitors to Check-in at the factory or at Grundfos Academy
Monitor the quality of service between Factory, Academy and Branches
77. Why NOT Others
Twitter
Internal Structure required
Bigger Social Media Team required
Customer Service well designed and implemented
More useful for B2C business now
Instagram
More useful for B2C business
Pinterest
90% is women Brazilian users. Not relevant for out Target people now.
85. GBR Website for Mobile
Free platform!
IN PROGRESS
Notebooks (60,9%)
Celulares/smartphones (56,2%):
Uso de celular/smartphone cresceu de 44,8% (2011)
para 56,2%, (2012)
O acesso a tablets dobrou - 5,6% (2011 ) para 11,5%
(2012).
88. Internal Communication
Source:Talent2020Survey
Goal: Engage Grundfos Employees through Social Medias
Why GBR should engage Employees?
Before communicating to customers the first and most importantly
thing is to engage with our employees
89. Internal Communication
Source:Talent2020Survey
Goal: Engage Grundfos Employees through Social Medias
Why GBR should engage Employees?
Before communicating to customers the first and most importantly
thing is to engage with our employees
Strong link between employee engagement and employee
satisfaction and that employee satisfaction and retention go hand in
hand.
90. Internal Communication
Source:Talent2020Survey
Goal: Engage Grundfos Employees through Social Medias
Why GBR should engage Employees?
Before communicating to customers the first and most importantly
thing is to engage with our employees
Strong link between employee engagement and employee
satisfaction and that employee satisfaction and retention go hand in
hand.
Company’s ability to communicate effectively and transparently goes a long
way toward building employee trust in leadership,
strengthening job satisfaction and retaining top workers.
93. External Communication (Target Group)
- Via E-mail Marketing – Globase (2013)
- Via Website (2013/2014)
Quick access
- E-mail signatures (2013/2014)
- Corporate Material
Wide Range (2013)
Business Cards (2014)
Brochures and Folders (2014)
- Corporate Events
Fitabes (2013)
Academy (2013/2014)
- Etc.
94. Quick Plan for Launch
Sept 2nd to Sept. 06 – Defining the Calendar for September. - Done
Designing Internal Material Launch – Canteen, Banners, Reception - Done
Sept. 09 to October– Start publishing / testing - Done
Planning content for October
Preparing and Designing images, videos, etc
(Foursquare) and Academy (SM and Foursquare)
Sept. 13th to 20th at Fitabes Focus on gathering Fans and Followers (Customers and Target
Group) through Exhibition - Done
Sept. 23 a 27 – Finalizing images and items for October
Plan a GBR Meeting and Breakfast for Launch / Policies
October – Official Launch and guidelines ready for GBR employees
95. Future /Inspiration
• Ads for Facebook?
• SAC 2.0 e Twitter?
• CRM GRUNDFOS: How CRM will deal with SM?
• Remarketing
• Mobile App?
• Sustainable Blog
96. Thank you for your attention
Viviane Lorenzetti
Marketing and Academy Coordinator GBR
vlorenzetti@grundfos.com