SlideShare a Scribd company logo
Lead  U s e r Innovative User Diffusion of
Innovative User Types   Lead User User Innovation
[object Object],[object Object],[object Object],[object Object],Eric von Hippel Source:  GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products,  MANAGEVENT SCiFNCE Lead User ?
Alliance or sector Muti-company innovation networks in complex product system Sector forums,supply-chain learning Regional cluster “best practice”clucs Radical Incremental innovation agenda Similar Heterogeneous Source: John bessant and joe tidd,Innovation and entrepreneurship Type of Innovation Network
Source: http://www.docstoc.com/docs/16364982/Product-Innovation-Charter Lead User Process 1.Project Preparation and Planning 2.Identify Trends and  Customer Needs   3.Explore Lead User Needs and Solutions   4.Refine Concept Solution
The Lead User Curve Source:  GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products,  MANAGEVENT SCiFNCE
Knowledge Persuasion Decision Implementation Comfirmation Source:  http :// en . wikipedia . org / wiki / Diffusion_of_innovations   Rogers 'Stages of the Adoption Process
Relative advantage Compatibility Complexity Trialability Observability Source:  http :// en . wikipedia . org / wiki / Diffusion_of_innovations Ease of Adoption Characteristics  (Rogers)
Diffusion of an Innovation (Rogers) 1. Consumer 2. Behavior 3. Characteristics Source: http://hbr.org/1999/09/creating-breakthroughs-at-3m/ar/1
Case  3M  Corporation  Minnesota Mining and Manufacturing  Company   With over 76,000 employees, they produce over 55,000 products,  including :  adhesives ,  abrasives ,  laminates ,  passive fire protection ,  dental products, electronic materials,  electronic circuits  and optical films
กลยุทธ์ของ  3M
Seek Lead User  ใน  3M   ? ผู้บริหารระดับสูง Lead User นัก วิทยาศาสตร์ ผู้บริโภคระดับผู้นำ  นักพัฒนาผลิตภัณฑ์
Lead User Networking  Source:  GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products,  MANAGEVENT SCiFNCE
Lead User Networking Target Market Key Field Key Field World Class Moderate Level of  Expertise
Lead User Process  Step I: Start of Lead User process Step II: Identification of Needs and Trends Step III: Identification of Lead Users Step IV: Concept Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case  บริษัท สยามมอร์ตาร์  Business Model (Solution Provider ) Niche Market Decorative Mortar
Lead User Networking ช่างเทคนิค  สถาปนิก  มัณฑนา  นักวิจัยและพัฒนาผลิตภัณฑ์ ผู้รับเหมาระดับกลาง ผู้รับเหมาระดับใหญ่ Road Show กลุ่มลูกค้าผู้บริโภค เครื่องพ่นไซโลในไซต์ Lead User Face to Face
Diffusion of an Innovation By Word of  Mouth
Lead Users: Advantages and Disadvantages Advantage Lead users able to articulate future needs and possible solution for the general market. Disadvantages 1.Lead users can be difficult to identify 2.Lead users may not cooperate.
Members MISS PHATTHEERA  NARKSAWAT  ID  5223030619 MISS  PUNJAMA  TEPSONGKROH  ID  5223030643

More Related Content

What's hot

Applying Design Thinking Principles in Product Management
Applying Design Thinking Principles in Product ManagementApplying Design Thinking Principles in Product Management
Applying Design Thinking Principles in Product Management
SVPMA
 
An Overview of Value Chain Approach
An Overview of Value Chain Approach An Overview of Value Chain Approach
An Overview of Value Chain Approach
A Amarender Reddy
 
Michael Porter's Competitive Advantage
Michael Porter's Competitive AdvantageMichael Porter's Competitive Advantage
Michael Porter's Competitive AdvantageWesley Shu
 
[Book Refresher] Innovator's Dilemma by Clayton Christensen
[Book Refresher] Innovator's Dilemma by Clayton Christensen[Book Refresher] Innovator's Dilemma by Clayton Christensen
[Book Refresher] Innovator's Dilemma by Clayton Christensen
Chris Wade
 
New Product Development
New Product DevelopmentNew Product Development
New Product DevelopmentVishal Thakur
 
Business Expansion Strategy for SELCO INDIA
Business Expansion Strategy for SELCO INDIABusiness Expansion Strategy for SELCO INDIA
Business Expansion Strategy for SELCO INDIA
National Management Olympiad
 
Creating new-market-space-
Creating new-market-space-Creating new-market-space-
Creating new-market-space-
laadnikhil
 
Innovation management
Innovation managementInnovation management
Innovation management
NatyraDikaKerluku
 
2. understanding innovation
2. understanding innovation2. understanding innovation
2. understanding innovation
caniceconsulting
 
Blue green red and purple ocean strategy
Blue green red and purple ocean strategyBlue green red and purple ocean strategy
Blue green red and purple ocean strategy
Sajna Fathima
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An Introduction
Mridhul. K.M
 
National Innovation Systems & Institutions
National Innovation Systems & InstitutionsNational Innovation Systems & Institutions
National Innovation Systems & Institutions
Ebru Basak
 
Challenges faced in new product service development
Challenges faced in new product service developmentChallenges faced in new product service development
Challenges faced in new product service development
Sameer Mathur
 
Porters value chain
Porters value chainPorters value chain
Porters value chain
Tarun Kanade
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
Brainmates Pty Limited
 
Unit v managing technology and innovation
Unit v managing technology and innovationUnit v managing technology and innovation
Unit v managing technology and innovation
Deborah Sharon
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategyjravish
 
Business Model Patterns
Business Model PatternsBusiness Model Patterns
Business Model Patterns
Wei Li
 

What's hot (20)

Innovation and r&d
Innovation and r&dInnovation and r&d
Innovation and r&d
 
Applying Design Thinking Principles in Product Management
Applying Design Thinking Principles in Product ManagementApplying Design Thinking Principles in Product Management
Applying Design Thinking Principles in Product Management
 
An Overview of Value Chain Approach
An Overview of Value Chain Approach An Overview of Value Chain Approach
An Overview of Value Chain Approach
 
Michael Porter's Competitive Advantage
Michael Porter's Competitive AdvantageMichael Porter's Competitive Advantage
Michael Porter's Competitive Advantage
 
[Book Refresher] Innovator's Dilemma by Clayton Christensen
[Book Refresher] Innovator's Dilemma by Clayton Christensen[Book Refresher] Innovator's Dilemma by Clayton Christensen
[Book Refresher] Innovator's Dilemma by Clayton Christensen
 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
 
Business Expansion Strategy for SELCO INDIA
Business Expansion Strategy for SELCO INDIABusiness Expansion Strategy for SELCO INDIA
Business Expansion Strategy for SELCO INDIA
 
Creating new-market-space-
Creating new-market-space-Creating new-market-space-
Creating new-market-space-
 
Innovation management
Innovation managementInnovation management
Innovation management
 
2. understanding innovation
2. understanding innovation2. understanding innovation
2. understanding innovation
 
Blue green red and purple ocean strategy
Blue green red and purple ocean strategyBlue green red and purple ocean strategy
Blue green red and purple ocean strategy
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An Introduction
 
Strategic planning & execution using the x matrix w225
Strategic planning & execution using the x matrix w225Strategic planning & execution using the x matrix w225
Strategic planning & execution using the x matrix w225
 
National Innovation Systems & Institutions
National Innovation Systems & InstitutionsNational Innovation Systems & Institutions
National Innovation Systems & Institutions
 
Challenges faced in new product service development
Challenges faced in new product service developmentChallenges faced in new product service development
Challenges faced in new product service development
 
Porters value chain
Porters value chainPorters value chain
Porters value chain
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
Unit v managing technology and innovation
Unit v managing technology and innovationUnit v managing technology and innovation
Unit v managing technology and innovation
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
Business Model Patterns
Business Model PatternsBusiness Model Patterns
Business Model Patterns
 

Similar to Diffusion of Lead user (Presentation)

Fuzzy Front End Presentation For Hfi Contextual Innovation Team
Fuzzy Front End Presentation For Hfi Contextual Innovation TeamFuzzy Front End Presentation For Hfi Contextual Innovation Team
Fuzzy Front End Presentation For Hfi Contextual Innovation Team
Rushikesh KULKARNI
 
Lead User
Lead UserLead User
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...“Leveraging User Innovation for National Benefit: Changing the Innovation Par...
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...TUESDAY Business Network
 
DIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSampDIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSamp
NorthWest MRA
 
Startups: Accelerating Ideas to Prototypes
Startups: Accelerating Ideas to PrototypesStartups: Accelerating Ideas to Prototypes
Startups: Accelerating Ideas to Prototypes
Mithileysh Sathiyanarayanan
 
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
South Tyrol Free Software Conference
 
Topic 2 Innovation Models In The Services Driven Economy
Topic 2   Innovation Models In The Services Driven EconomyTopic 2   Innovation Models In The Services Driven Economy
Topic 2 Innovation Models In The Services Driven Economy
Zaheer Travadi
 
Open Innovation Processes And Roles In Sm Es Verteramo De Carolis Greco
Open Innovation Processes And Roles In Sm Es   Verteramo De Carolis GrecoOpen Innovation Processes And Roles In Sm Es   Verteramo De Carolis Greco
Open Innovation Processes And Roles In Sm Es Verteramo De Carolis Greco
GTA Factory by Greco Technologies & Arts
 
Produsage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am InterfaceProdusage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am Interface
Axel Bruns
 
Stage gate process in IT product development
Stage gate process in IT product developmentStage gate process in IT product development
Stage gate process in IT product development
Przemek Berendt
 
Innovation and other useless Things
Innovation and other useless ThingsInnovation and other useless Things
Innovation and other useless Things
norman_fahrer
 
Open source is coming gs
Open source is coming gsOpen source is coming gs
Open source is coming gs
E.A. Draffan
 
From Product Management To Social Product Management
From Product Management To Social Product ManagementFrom Product Management To Social Product Management
From Product Management To Social Product Management
Tom Grant
 
Digital strategy overview
Digital strategy overviewDigital strategy overview
Digital strategy overview
Ashish Bhasin
 
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Simon Tanner
 
Ideation Preso Final (Eccix + Results)
Ideation Preso Final (Eccix + Results)Ideation Preso Final (Eccix + Results)
Ideation Preso Final (Eccix + Results)
Daniel P. Phillips
 
Social media marketing loss of control
Social media marketing   loss of controlSocial media marketing   loss of control
Social media marketing loss of control
vsivadurga
 
Grundfos Brazil Social Media Strategy
Grundfos Brazil Social Media StrategyGrundfos Brazil Social Media Strategy
Grundfos Brazil Social Media Strategy
Viviane Lorenzetti
 

Similar to Diffusion of Lead user (Presentation) (20)

Fuzzy Front End Presentation For Hfi Contextual Innovation Team
Fuzzy Front End Presentation For Hfi Contextual Innovation TeamFuzzy Front End Presentation For Hfi Contextual Innovation Team
Fuzzy Front End Presentation For Hfi Contextual Innovation Team
 
Lead User
Lead UserLead User
Lead User
 
Evh
EvhEvh
Evh
 
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...“Leveraging User Innovation for National Benefit: Changing the Innovation Par...
“Leveraging User Innovation for National Benefit: Changing the Innovation Par...
 
DIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSampDIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSamp
 
Startups: Accelerating Ideas to Prototypes
Startups: Accelerating Ideas to PrototypesStartups: Accelerating Ideas to Prototypes
Startups: Accelerating Ideas to Prototypes
 
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
SFScon 2020 - Cedric Thomas - Open Source ecosystem sustainability bring the ...
 
Topic 2 Innovation Models In The Services Driven Economy
Topic 2   Innovation Models In The Services Driven EconomyTopic 2   Innovation Models In The Services Driven Economy
Topic 2 Innovation Models In The Services Driven Economy
 
Open Innovation Processes And Roles In Sm Es Verteramo De Carolis Greco
Open Innovation Processes And Roles In Sm Es   Verteramo De Carolis GrecoOpen Innovation Processes And Roles In Sm Es   Verteramo De Carolis Greco
Open Innovation Processes And Roles In Sm Es Verteramo De Carolis Greco
 
Produsage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am InterfaceProdusage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am Interface
 
Stage gate process in IT product development
Stage gate process in IT product developmentStage gate process in IT product development
Stage gate process in IT product development
 
Innovation and other useless Things
Innovation and other useless ThingsInnovation and other useless Things
Innovation and other useless Things
 
User Innovation.
User Innovation.User Innovation.
User Innovation.
 
Open source is coming gs
Open source is coming gsOpen source is coming gs
Open source is coming gs
 
From Product Management To Social Product Management
From Product Management To Social Product ManagementFrom Product Management To Social Product Management
From Product Management To Social Product Management
 
Digital strategy overview
Digital strategy overviewDigital strategy overview
Digital strategy overview
 
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
Introduction to Implementing the Balanced Value Impact Model - Workshop for N...
 
Ideation Preso Final (Eccix + Results)
Ideation Preso Final (Eccix + Results)Ideation Preso Final (Eccix + Results)
Ideation Preso Final (Eccix + Results)
 
Social media marketing loss of control
Social media marketing   loss of controlSocial media marketing   loss of control
Social media marketing loss of control
 
Grundfos Brazil Social Media Strategy
Grundfos Brazil Social Media StrategyGrundfos Brazil Social Media Strategy
Grundfos Brazil Social Media Strategy
 

Recently uploaded

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Product School
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 

Recently uploaded (20)

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 

Diffusion of Lead user (Presentation)

  • 1. Lead U s e r Innovative User Diffusion of
  • 2. Innovative User Types Lead User User Innovation
  • 3.
  • 4. Alliance or sector Muti-company innovation networks in complex product system Sector forums,supply-chain learning Regional cluster “best practice”clucs Radical Incremental innovation agenda Similar Heterogeneous Source: John bessant and joe tidd,Innovation and entrepreneurship Type of Innovation Network
  • 5. Source: http://www.docstoc.com/docs/16364982/Product-Innovation-Charter Lead User Process 1.Project Preparation and Planning 2.Identify Trends and Customer Needs 3.Explore Lead User Needs and Solutions 4.Refine Concept Solution
  • 6. The Lead User Curve Source: GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products, MANAGEVENT SCiFNCE
  • 7. Knowledge Persuasion Decision Implementation Comfirmation Source: http :// en . wikipedia . org / wiki / Diffusion_of_innovations Rogers 'Stages of the Adoption Process
  • 8. Relative advantage Compatibility Complexity Trialability Observability Source: http :// en . wikipedia . org / wiki / Diffusion_of_innovations Ease of Adoption Characteristics (Rogers)
  • 9. Diffusion of an Innovation (Rogers) 1. Consumer 2. Behavior 3. Characteristics Source: http://hbr.org/1999/09/creating-breakthroughs-at-3m/ar/1
  • 10. Case 3M Corporation Minnesota Mining and Manufacturing Company With over 76,000 employees, they produce over 55,000 products, including : adhesives , abrasives , laminates , passive fire protection , dental products, electronic materials, electronic circuits and optical films
  • 12. Seek Lead User ใน 3M ? ผู้บริหารระดับสูง Lead User นัก วิทยาศาสตร์ ผู้บริโภคระดับผู้นำ นักพัฒนาผลิตภัณฑ์
  • 13. Lead User Networking Source: GLEN L. URBAN AND ERIC VON HIPPEL, Lead User Analyses for the Development of New Industrial Products, MANAGEVENT SCiFNCE
  • 14. Lead User Networking Target Market Key Field Key Field World Class Moderate Level of Expertise
  • 15.
  • 16. Case บริษัท สยามมอร์ตาร์ Business Model (Solution Provider ) Niche Market Decorative Mortar
  • 17. Lead User Networking ช่างเทคนิค สถาปนิก มัณฑนา นักวิจัยและพัฒนาผลิตภัณฑ์ ผู้รับเหมาระดับกลาง ผู้รับเหมาระดับใหญ่ Road Show กลุ่มลูกค้าผู้บริโภค เครื่องพ่นไซโลในไซต์ Lead User Face to Face
  • 18. Diffusion of an Innovation By Word of Mouth
  • 19. Lead Users: Advantages and Disadvantages Advantage Lead users able to articulate future needs and possible solution for the general market. Disadvantages 1.Lead users can be difficult to identify 2.Lead users may not cooperate.
  • 20. Members MISS PHATTHEERA NARKSAWAT ID 5223030619 MISS PUNJAMA TEPSONGKROH ID 5223030643