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YSP Social Media Workshop
This document discusses the importance of social media and developing a digital strategy. It provides tips for using social media successfully such as ensuring the cause or purpose is clear, listening to your community, choosing the right platform to meet their needs, and offering value. Networks should be used to drive information to the public and create compelling social experiences where members interact. Creating niche networks focused on your brand can develop rich social experiences on official websites. Successful social networks depend on a clear promise, usable tools, and clear expectations for participation. Regular engagement is important for social media campaigns and integrating people in your brand through participation and crowdsourcing.
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YSP Social Media Workshop
- 1.
- 2. session 1 | whysocial media matters
- 3.
- 4.
- 5. web of streams Today,if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence. Seth Godin
- 6. buzzwords Social Media gather, communicate, share, collaborate, play Web 2.0 social media tools
- 7. web as participatoryplatform ‘us-ness’ | community | participation
- 8. social capital Seth Godinon the Tribes we lead http://www.youtube.com/watch?v=uQGYr9bnktw
- 9. welcome to thesite-less web The Internet: not about sites but about content and people. Information no longer needs to have a homepage to reach an audience. Official websites are now social experiences.
- 10. Facebook as ahomepage http://www.facebook.com/Honda
- 11.
- 12.
- 13.
- 14.
- 15.
- 16. session 2 | developinga digital strategy
- 17. where your organisationshould be go fishing where the fish are
- 18. using social mediasuccessfully 1 | the cause is the purpose
- 19.
- 20. 3 | choosea platform that meets your community’s needs
- 21. 4 | offergreat value to your community use a network to drive info into the public get out of the way create a compelling experience for members members interact, drive conversation, participate, receive acknowledgement
- 22. 5 | usegeneral networks as beachheads Use different social technologies for different purposes.
- 23. create a nichenetwork Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences. Put your brand first in a niche network. Create unique contextual social experiences.
- 24. 3 elements forsuccessful social networks promise | tool | bargain p: the basic ‘why’ for anyone to join or contribute to a group t: how will the group be managed / how will it work? b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?
- 25. creating and engagingwith social media update network regulary ongoing engagement – not simply broadcast promo messages engage directly with audience good content mix
- 26. The power ofcollective intelligence. Participation Interact with people where they are. Crowdsourcing Integrate people in your brand. social media campaigns
- 27.
- 28. a must readblog Unreasonable Institute blog:http://bit.ly/K3NG9
- 29. http://digimuve.ning.com/ http://twitter.com/digimuve sguidara@me.com
Editor's Notes
- #6 Web 2.0 refers to second generation Internet-based services that emphasise online collaboration and sharing among users. Participation is a key feature of Web 2.0. The strengthening role of the user in digital media offers possibilities that are changing not only the Internet, but our society.
- #7 What's important here, is that Web 2.0 transforms the us from users who used to just be a part of “the audience” who watched those conversations taking place between trusted authorities or authors before in a world of broadcast media, where we are often now immersed in them ourselves. We are able to participate in them - and this is slightly different to interacting or collaborating with them - it's an important distinction. ﾠ
- #11 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #12 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #14 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #15 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #20 The cause is the purpose of the network. Don’t build a network for your organization’s website.
- #21 Listening to your community remains a core social media principle. When considering building a cause or organization-specific network, listening can be critical in driving community requirements for function and content.
- #22 The cause is the purpose of the network. Don’t build a network for your organization’s website.
- #23 The cause is the purpose of the network. Don’t build a network for your organization’s website.
- #24 The cause is the purpose of the network. Don’t build a network for your organization’s website.
- #25 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #26 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #27 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #28 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #30 For some teachers, this seems diminishing or less rigorous, however, the reality is that it can promote a real sense of inquiry in students.
- #31 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #32 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #33 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #34 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #35 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #36 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
- #37 Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.